AREB

Company Overview — What Does AMERICAN REBEL HOLDINGS INC Do?

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, moisture guards, and rifle rod kits. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas. AMERICAN REBEL HOLDINGS INC (AREB) is classified as a micro-cap stock in the Materials sector, specifically within the Construction Materials industry. The company is led by CEO Charles A. Ross. With a market capitalization of $16,020, AREB is one of the notable companies in the Materials sector.

AMERICAN REBEL HOLDINGS INC (AREB) Stock Rating — Reduce (April 2026)

As of April 2026, AMERICAN REBEL HOLDINGS INC receives a Reduce rating with a composite score of 24.4/100 and 2 out of 5 stars from the Blank Capital Research quantitative model.AREB ranks #3,673 out of 4,446 stocks in our coverage universe. Within the Materials sector, AMERICAN REBEL HOLDINGS INC ranks #257 of 284 stocks, placing it in the lower half of its Materials peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).

AREB Stock Price and 52-Week Range

AMERICAN REBEL HOLDINGS INC (AREB) currently trades at $0.12. The stock lost $0.02 (13.4%) in the most recent trading session. The 52-week high for AREB is $20.89, which means the stock is currently trading -99.4% from its annual peak. The 52-week low is $0.07, putting the stock 78.2% above its annual trough. Recent trading volume was 1.2M shares, reflecting moderate market activity.

Is AREB Overvalued or Undervalued? — Valuation Analysis

AMERICAN REBEL HOLDINGS INC (AREB) carries a value factor score of 25/100 in the Blank Capital model, signaling premium valuation that prices in significant future growth. The price-to-book ratio stands at 0.00x, versus the sector average of 2.83x. The price-to-sales ratio is 0.00x, compared to 0.74x for the average Materials stock.

At current multiples, AMERICAN REBEL HOLDINGS INC trades at a premium to most Materials peers. This elevated valuation may be justified if the company can sustain above-average growth rates and profitability, but it also creates downside risk if earnings disappoint expectations.

AMERICAN REBEL HOLDINGS INC Profitability — ROE, Margins, and Quality Score

AMERICAN REBEL HOLDINGS INC (AREB) earns a quality factor score of 7/100, signaling below-average profitability metrics relative to the broader market. The return on equity (ROE) is -688.6%, compared to the Materials sector average of 3.3%, which is below typical expectations for high-quality companies. Return on assets (ROA) comes in at -94.8% versus the sector average of 0.6%.

On a margin basis, AMERICAN REBEL HOLDINGS INC reports gross margins of -5.4%, compared to 29.8% for the sector. The operating margin is -126.6% (sector: 6.0%). Net profit margin stands at -298.2%, versus 3.0% for the average Materials stock. Revenue growth is running at -42.3% on a trailing basis, compared to 1.8% for the sector. Profitability is below benchmark levels, which may reflect industry headwinds, elevated reinvestment, or structural challenges.

AREB Debt, Balance Sheet, and Financial Health

AMERICAN REBEL HOLDINGS INC has a debt-to-equity ratio of 626.0%, compared to the Materials sector average of 41.0%. This elevated leverage warrants close monitoring, as it increases the company's sensitivity to rising interest rates and economic downturns. The current ratio is 0.22x, which may signal near-term liquidity tightness. Total debt on the balance sheet is $20M. Cash and equivalents stand at $722,233.

AREB has a beta of 23.11, meaning it is more volatile than the broader market — a $10,000 investment in AREB would be expected to move 2211.3% more than the S&P 500 on any given day. The stability factor score for AMERICAN REBEL HOLDINGS INC is 0/100, suggesting elevated price swings that may be unsuitable for conservative portfolios.

AMERICAN REBEL HOLDINGS INC Revenue and Earnings History — Quarterly Trend

In TTM 2026, AMERICAN REBEL HOLDINGS INC reported revenue of $10M and earnings per share (EPS) of $-63214.16. Net income for the quarter was $-30M. Gross margin was -5.4%. Operating income came in at $-12M.

In FY 2025, AMERICAN REBEL HOLDINGS INC reported revenue of $10M and earnings per share (EPS) of $-63214.16. Net income for the quarter was $-34M. Gross margin was -2.1%. Revenue grew -16.6% year-over-year compared to FY 2024. Operating income came in at $-15M.

In Q3 2025, AMERICAN REBEL HOLDINGS INC reported revenue of $2M and earnings per share (EPS) of $-32.44. Net income for the quarter was $-5M. Gross margin was -10.5%. Revenue grew -19.7% year-over-year compared to Q3 2024. Operating income came in at $-4M.

In Q2 2025, AMERICAN REBEL HOLDINGS INC reported revenue of $3M and earnings per share (EPS) of $-5.34. Net income for the quarter was $-18M. Gross margin was -1.1%. Revenue grew -12.7% year-over-year compared to Q2 2024. Operating income came in at $-4M.

Over the past 8 quarters, AMERICAN REBEL HOLDINGS INC has demonstrated a growth trajectory, with revenue expanding from $3M to $10M. Investors analyzing AREB stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.

AREB Dividend Yield and Income Analysis

AMERICAN REBEL HOLDINGS INC (AREB) does not currently pay a dividend. This is common among smaller companies in the Construction Materials industry that prefer to reinvest cash flows into business expansion rather than returning capital to shareholders. Income-focused investors looking for Materials dividend stocks may want to explore other Materials stocks or use the stock screener to filter by dividend yield.

AREB Momentum and Technical Analysis Profile

AMERICAN REBEL HOLDINGS INC (AREB) has a momentum factor score of 55/100, reflecting neutral trend characteristics. The stock is neither significantly outperforming nor underperforming the broader market on a momentum basis. The investment factor score is 39/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 10/100 signals elevated short interest, which can indicate bearish sentiment among institutional investors.

AREB vs Competitors — Materials Sector Ranking and Peer Comparison

Within the Materials sector, AMERICAN REBEL HOLDINGS INC (AREB) ranks #257 out of 284 stocks based on the Blank Capital composite score. This places AREB in the lower half of all Materials stocks in our coverage universe. Key competitors and sector peers include CF Industries Holdings, Inc. (CF) with a score of 56.6/100, Nutrien Ltd. (NTR) with a score of 56.6/100, CVR PARTNERS, LP (UAN) with a score of 55.6/100, LSB INDUSTRIES, INC. (LXU) with a score of 53.6/100, and ACME UNITED CORP (ACU) with a score of 51.2/100.

Comparing AREB against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full AREB vs S&P 500 (SPY) comparison to assess how AMERICAN REBEL HOLDINGS INC stacks up against the broader market across all factor dimensions.

AREB Next Earnings Date

No upcoming earnings date has been announced for AMERICAN REBEL HOLDINGS INC (AREB) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.

Should You Buy AREB? — Investment Thesis Summary

The quantitative profile for AMERICAN REBEL HOLDINGS INC suggests caution. The quality score of 7/100 flags below-average profitability. The value score of 25/100 indicates premium valuation. High volatility (stability score 0/100) increases portfolio risk.

In summary, AMERICAN REBEL HOLDINGS INC (AREB) earns a Reduce rating with a composite score of 24.4/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on AREB stock.

Related Resources for AREB Investors

Explore more research and tools: AREB vs S&P 500 comparison, top Materials stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare AREB head-to-head with peers: AREB vs CF, AREB vs NTR, AREB vs UAN.