PRPL

Company Overview — What Does Purple Innovation, Inc. Do?

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah. Purple Innovation, Inc. (PRPL) is classified as a micro-cap stock in the Consumer Discretionary sector, specifically within the Consumer Goods industry. The company is led by CEO Robert T. DeMartini and employs approximately 1,800 people, headquartered in ALPINE, Utah. With a market capitalization of $73M, PRPL is one of the notable companies in the Consumer Discretionary sector.

Purple Innovation, Inc. (PRPL) Stock Rating — Reduce (April 2026)

As of April 2026, Purple Innovation, Inc. receives a Reduce rating with a composite score of 29.3/100 and 2 out of 5 stars from the Blank Capital Research quantitative model.PRPL ranks #3,464 out of 4,446 stocks in our coverage universe. Within the Consumer Discretionary sector, Purple Innovation, Inc. ranks #361 of 442 stocks, placing it in the lower half of its Consumer Discretionary peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).

PRPL Stock Price and 52-Week Range

Purple Innovation, Inc. (PRPL) currently trades at $0.58. The stock lost $0.02 (3.4%) in the most recent trading session. The 52-week high for PRPL is $1.26, which means the stock is currently trading -53.7% from its annual peak. The 52-week low is $0.56, putting the stock 4.3% above its annual trough. Recent trading volume was 0 shares, suggesting relatively thin trading activity.

Is PRPL Overvalued or Undervalued? — Valuation Analysis

Purple Innovation, Inc. (PRPL) carries a value factor score of 17/100 in the Blank Capital model, signaling premium valuation that prices in significant future growth. The trailing price-to-earnings ratio is 1.26x, compared to the Consumer Discretionary sector average of 24.47x — a discount of 95%. The price-to-sales ratio is 0.16x, compared to 0.27x for the average Consumer Discretionary stock.

At current multiples, Purple Innovation, Inc. trades at a premium to most Consumer Discretionary peers. This elevated valuation may be justified if the company can sustain above-average growth rates and profitability, but it also creates downside risk if earnings disappoint expectations.

Purple Innovation, Inc. Profitability — ROE, Margins, and Quality Score

Purple Innovation, Inc. (PRPL) earns a quality factor score of 28/100, signaling below-average profitability metrics relative to the broader market. The return on equity (ROE) is -3325.9%, compared to the Consumer Discretionary sector average of 6.2%, which is below typical expectations for high-quality companies. Return on assets (ROA) comes in at -29.6% versus the sector average of 2.5%.

On a margin basis, Purple Innovation, Inc. reports gross margins of 36.9%, compared to 36.9% for the sector. The operating margin is -19.3% (sector: 3.8%). Net profit margin stands at -19.5%, versus 2.1% for the average Consumer Discretionary stock. Revenue growth is running at -1.3% on a trailing basis, compared to 3.3% for the sector. Profitability is below benchmark levels, which may reflect industry headwinds, elevated reinvestment, or structural challenges.

PRPL Debt, Balance Sheet, and Financial Health

Purple Innovation, Inc. has a debt-to-equity ratio of -576.0%, compared to the Consumer Discretionary sector average of 89.0%. The low leverage indicates a conservative balance sheet with significant financial flexibility. The current ratio is 1.35x, suggesting adequate working capital coverage. Total debt on the balance sheet is $127M. Cash and equivalents stand at $32M.

PRPL has a beta of 1.18, meaning it is roughly in line with the broader market in terms of price volatility. The stability factor score for Purple Innovation, Inc. is 29/100, suggesting elevated price swings that may be unsuitable for conservative portfolios.

Purple Innovation, Inc. Revenue and Earnings History — Quarterly Trend

In TTM 2026, Purple Innovation, Inc. reported revenue of $447M and earnings per share (EPS) of $0.48. Net income for the quarter was $-88M. Gross margin was 36.9%. Operating income came in at $-88M.

In FY 2025, Purple Innovation, Inc. reported revenue of $469M and earnings per share (EPS) of $0.48. Net income for the quarter was $-52M. Gross margin was 40.2%. Revenue grew -3.9% year-over-year compared to FY 2024. Operating income came in at $-43M.

In Q3 2025, Purple Innovation, Inc. reported revenue of $119M and earnings per share (EPS) of $0.11. Net income for the quarter was $-12M. Gross margin was 42.8%. Revenue grew 0.1% year-over-year compared to Q3 2024. Operating income came in at $-12M.

In Q2 2025, Purple Innovation, Inc. reported revenue of $105M and earnings per share (EPS) of $0.16. Net income for the quarter was $-17M. Gross margin was 35.9%. Revenue grew -12.6% year-over-year compared to Q2 2024. Operating income came in at $-14M.

Over the past 8 quarters, Purple Innovation, Inc. has demonstrated a growth trajectory, with revenue expanding from $120M to $447M. Investors analyzing PRPL stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.

PRPL Dividend Yield and Income Analysis

Purple Innovation, Inc. (PRPL) does not currently pay a dividend. This is common among smaller companies in the Consumer Goods industry that prefer to reinvest cash flows into business expansion rather than returning capital to shareholders. Income-focused investors looking for Consumer Discretionary dividend stocks may want to explore other Consumer Discretionary stocks or use the stock screener to filter by dividend yield.

PRPL Momentum and Technical Analysis Profile

Purple Innovation, Inc. (PRPL) has a momentum factor score of 26/100, signaling weak relative price performance. Stocks with low momentum scores have historically tended to continue underperforming in the near term. The investment factor score is 34/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 54/100 reflects moderate short selling activity.

PRPL vs Competitors — Consumer Discretionary Sector Ranking and Peer Comparison

Within the Consumer Discretionary sector, Purple Innovation, Inc. (PRPL) ranks #361 out of 442 stocks based on the Blank Capital composite score. This places PRPL in the lower half of all Consumer Discretionary stocks in our coverage universe. Key competitors and sector peers include MONARCH CASINO & RESORT INC (MCRI) with a score of 50.5/100, CASEYS GENERAL STORES INC (CASY) with a score of 57.3/100, INGLES MARKETS INC (IMKTA) with a score of 51.0/100, FIVE BELOW, INC (FIVE) with a score of 51.6/100, and TARGET CORP (TGT) with a score of 52.6/100.

Comparing PRPL against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full PRPL vs S&P 500 (SPY) comparison to assess how Purple Innovation, Inc. stacks up against the broader market across all factor dimensions.

PRPL Next Earnings Date

No upcoming earnings date has been announced for Purple Innovation, Inc. (PRPL) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.

Should You Buy PRPL? — Investment Thesis Summary

The quantitative profile for Purple Innovation, Inc. suggests caution. The quality score of 28/100 flags below-average profitability. The value score of 17/100 indicates premium valuation. Momentum is weak at 26/100, a headwind for near-term performance. High volatility (stability score 29/100) increases portfolio risk.

In summary, Purple Innovation, Inc. (PRPL) earns a Reduce rating with a composite score of 29.3/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on PRPL stock.

Related Resources for PRPL Investors

Explore more research and tools: PRPL vs S&P 500 comparison, top Consumer Discretionary stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare PRPL head-to-head with peers: PRPL vs MCRI, PRPL vs CASY, PRPL vs IMKTA.