HERTZ GLOBAL HOLDINGS, INC (HTZ) Stock Analysis — April 2026 Rating, Price, and Forecast
Company Overview — What Does HERTZ GLOBAL HOLDINGS, INC Do?
Hertz Global Holdings, Inc. operates as a vehicle rental company. It operates through two segments, Americas Rental Car and International Rental Car. The company provides vehicle rental services under the Hertz, Dollar, and Thrifty brands from company-owned, licensee, and franchisee locations in the United States, Africa, Asia, Australia, Canada, the Caribbean, Europe, Latin America, the Middle East, and New Zealand. It also sells vehicles; and operates the Firefly vehicle rental brand and Hertz 24/7 car sharing business in international markets. Hertz Global Holdings, Inc. was founded in 1918 and is headquartered in Estero, Florida. HERTZ GLOBAL HOLDINGS, INC (HTZ) is classified as a small-cap stock in the Consumer Discretionary sector, specifically within the Personal Services industry. The company is led by CEO Stephen M. Scherr and employs approximately 25,000 people, headquartered in Wilmington, Florida. With a market capitalization of $1.6B, HTZ is one of the notable companies in the Consumer Discretionary sector.
HERTZ GLOBAL HOLDINGS, INC (HTZ) Stock Rating — Reduce (April 2026)
As of April 2026, HERTZ GLOBAL HOLDINGS, INC receives a Reduce rating with a composite score of 28.8/100 and 2 out of 5 stars from the Blank Capital Research quantitative model.HTZ ranks #2,646 out of 4,446 stocks in our coverage universe. Within the Consumer Discretionary sector, HERTZ GLOBAL HOLDINGS, INC ranks #280 of 442 stocks, placing it in the lower half of its Consumer Discretionary peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).
HTZ Stock Price and 52-Week Range
HERTZ GLOBAL HOLDINGS, INC (HTZ) currently trades at $6.33. The stock lost $0.24 (3.7%) in the most recent trading session. The 52-week high for HTZ is $9.39, which means the stock is currently trading -32.6% from its annual peak. The 52-week low is $3.25, putting the stock 94.5% above its annual trough. Recent trading volume was 16.3M shares, indicating strong institutional interest and high liquidity.
Is HTZ Overvalued or Undervalued? — Valuation Analysis
HERTZ GLOBAL HOLDINGS, INC (HTZ) carries a value factor score of 14/100 in the Blank Capital model, signaling premium valuation that prices in significant future growth. The trailing price-to-earnings ratio is 6.59x, compared to the Consumer Discretionary sector average of 24.47x — a discount of 73%. The price-to-sales ratio is 0.20x, compared to 0.27x for the average Consumer Discretionary stock. On an enterprise value basis, HTZ trades at 1.22x EV/EBITDA, versus 4.91x for the sector.
At current multiples, HERTZ GLOBAL HOLDINGS, INC trades at a premium to most Consumer Discretionary peers. This elevated valuation may be justified if the company can sustain above-average growth rates and profitability, but it also creates downside risk if earnings disappoint expectations.
HERTZ GLOBAL HOLDINGS, INC Profitability — ROE, Margins, and Quality Score
HERTZ GLOBAL HOLDINGS, INC (HTZ) earns a quality factor score of 16/100, signaling below-average profitability metrics relative to the broader market. The return on equity (ROE) is 311.6%, compared to the Consumer Discretionary sector average of 6.2%, which demonstrates strong shareholder value creation. Return on assets (ROA) comes in at -8.5% versus the sector average of 2.5%.
On a margin basis, HERTZ GLOBAL HOLDINGS, INC reports gross margins of 37.5%, compared to 36.9% for the sector. The operating margin is -24.2% (sector: 3.8%). Net profit margin stands at -20.5%, versus 2.1% for the average Consumer Discretionary stock. Revenue growth is running at 5.3% on a trailing basis, compared to 3.3% for the sector. Profitability is below benchmark levels, which may reflect industry headwinds, elevated reinvestment, or structural challenges.
HTZ Debt, Balance Sheet, and Financial Health
HERTZ GLOBAL HOLDINGS, INC has a debt-to-equity ratio of -6423.0%, compared to the Consumer Discretionary sector average of 89.0%. The low leverage indicates a conservative balance sheet with significant financial flexibility. The current ratio is 0.98x, which may signal near-term liquidity tightness. Total debt on the balance sheet is $20.36B. Cash and equivalents stand at $1.09B.
HTZ has a beta of 0.79, meaning it is less volatile than the S&P 500, making it a relatively defensive holding. The stability factor score for HERTZ GLOBAL HOLDINGS, INC is 32/100, suggesting elevated price swings that may be unsuitable for conservative portfolios.
HERTZ GLOBAL HOLDINGS, INC Revenue and Earnings History — Quarterly Trend
In TTM 2026, HERTZ GLOBAL HOLDINGS, INC reported revenue of $9.05B and earnings per share (EPS) of $-2.41. Net income for the quarter was $-1.89B. Gross margin was 37.5%. Operating income came in at $-2.23B.
In FY 2025, HERTZ GLOBAL HOLDINGS, INC reported revenue of $8.50B and earnings per share (EPS) of $-2.41. Net income for the quarter was $-747M. Gross margin was 35.4%. Revenue grew -6.0% year-over-year compared to FY 2024. Operating income came in at $-830M.
In Q3 2025, HERTZ GLOBAL HOLDINGS, INC reported revenue of $2.48B and earnings per share (EPS) of $0.59. Net income for the quarter was $184M. Gross margin was 41.3%. Revenue grew -3.8% year-over-year compared to Q3 2024. Operating income came in at $234M.
In Q2 2025, HERTZ GLOBAL HOLDINGS, INC reported revenue of $2.19B and earnings per share (EPS) of $-0.95. Net income for the quarter was $-294M. Gross margin was 36.2%. Revenue grew -7.1% year-over-year compared to Q2 2024. Operating income came in at $-316M.
Over the past 8 quarters, HERTZ GLOBAL HOLDINGS, INC has demonstrated a growth trajectory, with revenue expanding from $2.35B to $9.05B. Investors analyzing HTZ stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.
HTZ Dividend Yield and Income Analysis
HERTZ GLOBAL HOLDINGS, INC (HTZ) does not currently pay a dividend. This is common among smaller companies in the Personal Services industry that prefer to reinvest cash flows into business expansion rather than returning capital to shareholders. Income-focused investors looking for Consumer Discretionary dividend stocks may want to explore other Consumer Discretionary stocks or use the stock screener to filter by dividend yield.
HTZ Momentum and Technical Analysis Profile
HERTZ GLOBAL HOLDINGS, INC (HTZ) has a momentum factor score of 37/100, signaling weak relative price performance. Stocks with low momentum scores have historically tended to continue underperforming in the near term. The investment factor score is 31/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 64/100 reflects moderate short selling activity.
HTZ vs Competitors — Consumer Discretionary Sector Ranking and Peer Comparison
Within the Consumer Discretionary sector, HERTZ GLOBAL HOLDINGS, INC (HTZ) ranks #280 out of 442 stocks based on the Blank Capital composite score. This places HTZ in the lower half of all Consumer Discretionary stocks in our coverage universe. Key competitors and sector peers include MONARCH CASINO & RESORT INC (MCRI) with a score of 50.5/100, CASEYS GENERAL STORES INC (CASY) with a score of 57.3/100, INGLES MARKETS INC (IMKTA) with a score of 51.0/100, FIVE BELOW, INC (FIVE) with a score of 51.6/100, and TARGET CORP (TGT) with a score of 52.6/100.
Comparing HTZ against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full HTZ vs S&P 500 (SPY) comparison to assess how HERTZ GLOBAL HOLDINGS, INC stacks up against the broader market across all factor dimensions.
HTZ Next Earnings Date
No upcoming earnings date has been announced for HERTZ GLOBAL HOLDINGS, INC (HTZ) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.
Should You Buy HTZ? — Investment Thesis Summary
The quantitative profile for HERTZ GLOBAL HOLDINGS, INC suggests caution. The quality score of 16/100 flags below-average profitability. The value score of 14/100 indicates premium valuation. Momentum is weak at 37/100, a headwind for near-term performance. High volatility (stability score 32/100) increases portfolio risk.
In summary, HERTZ GLOBAL HOLDINGS, INC (HTZ) earns a Reduce rating with a composite score of 28.8/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on HTZ stock.
Related Resources for HTZ Investors
Explore more research and tools: HTZ vs S&P 500 comparison, top Consumer Discretionary stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare HTZ head-to-head with peers: HTZ vs MCRI, HTZ vs CASY, HTZ vs IMKTA.