FTEL

Company Overview — What Does Fitell Corp Do?

Founded in 2007 and headquartered in New South Wales, Australia, GD Wellness Pty Ltd (“GD”) is a wholly owned subsidiary of Fitell Corporation, a Cayman Islands company (together with its subsidiaries, “Fitell,”). We are an online retailer of gym and fitness equipment both under our proprietary brands and other brand names. Fitell’s mission is to build an ecosystem with a whole fitness and wellness experience powered by technology to our customers. GD has served over 100,000 customers with large portions of sales from repeat customers over the years, which we believe to be a testament of our product quality and brand loyalty. Our brand portfolio can be categorized into three proprietary brands under our Gym Direct brand: Muscle Motion, Rapid Motion, and FleetX, in over 2,000 stock-keeping units (SKUs). In addition to our all-around fitness equipment portfolio to individual and commercial customers, we launched three new business verticals with integration of technology in 2021. 1. Smart Connected Equipment: Still in development and initiated in May 2021, our smart fitness equipment is a natural extension of our core business and includes interactive exercise bikes and workout mirrors. We expect commercial launch in June 2023, with retail products being available in August/September 2023. 2. 1FinalRound: Our AI-powered interactive platform with our proprietary online training content and capability to be interactive with personal trainers, follow members and track workout progress. 3. Boutique Fitness Clubs Licensing: Leveraging our years of experience in the fitness and wellness industry servicing both businesses and individual customers, we launched our licensing business in late 2021. mYSTEPS Training Clinic, a new concept fitness club chain, is our first licensee and dedicated to helping fitness-savvy and health-conscious consumers with higher disposable incomes achieve a motivating and healthy lifestyle with an engaging and dynamic fitness community in both online and offline settings. Products and Services Fitness Equipment We market and sell fitness equipment and related products as well as serving as a one-stop shop for business setup from personal training studios to commercial gyms. Our full spectrum of product coverage is exemplified by the following three proprietary brand names, which represent over 85% of our revenues in the fiscal year ended June 30, 2022: ● Our Muscle Motion brand is a supplier of home gym and commercial strength-training equipment. Products have an emphasis on weights, bars, power racks, benches, and gym machines. ● Our Rapid Motion brand features similar products as Muscle Motion but with a stronger focus on commercial items. ● Our FleetX brand focuses on cardio equipment, including products such as rowing machines, exercise bikes, treadmills and more. All of these items are available in both home and commercial-grade quality. In our fitness equipment business segment, we sell our products directly to customers through online or offline platforms. Revenue from our own e-commerce website accounted for approximately 83.68% of our total sales for the fiscal year ended June 30, 2022 with the remaining sales derived from commercial sale orders, our showroom and phone orders as well as third party channels, such as Amazon and eBay. Licensing Business We offer a turnkey solution for personal training studios and commercial gyms chains. The primary focus of our licensing business is the new concept fitness studios established to meet the increasing demand of affluent, educated, middle class individuals with higher brand awareness and loyalty, usually from ages 28 to 55. Our typical licensees are either entrepreneurs or fitness professionals and teams with established track records who share the same vision of building the next-generation of multi-dimensional fitness centers. We work closely with our licensees and offer the following services: ● Site selection and preparation; ● Designing and build-out; ● Outfitting their facilities with our proprietary state-of-the-art equipment and related products; ● Comprehensive pre-opening support; ● Installation of intuitive members management systems and in-depth training; ● Integrating social communication apps; ● Training services for personal trainers and coaches; and ● In-person training and virtual training which gives greater flexibility and convenience to time poor users We assisted our first licensee, Js & Je Company Limited, in opening 6 mYSTEPS fitness centers in Eastern China as of April 25, 2022. Pursuant to our license agreement with our first licensee, the territories in which our licensee will seek to open fitness centers are Indonesia, Singapore, Malaysia, mainland China, Hong Kong, and Macau. Fees payable by our licensee to us are a base fee per annum of US$125,000 plus US$40,000 for each opened fitness center per annum. We also plan to support our licensee with access to high quality accredited health supplements selected by us and to introduce trendsetting designers to design proprietarily branded clothing and accessories to the members of our licensees, enhancing both their brand loyalty and profitability. Currently, our licensee has no plans to open additional fitness centers in China (including Hong Kong and Macau) due to COVID-19 policies and market conditions and will continue to explore opportunities in Indonesia, Singapore, and Malaysia. Revenue from the licensing agreement was 0.0% of the Company’s revenue in the fiscal year ended June 30, 2021 and less than 12.0% of the Company’s revenue in the fiscal year ended June 30, 2022. With more than two decades of experience in the fitness market and constant innovative product development based on feedback collected over the years from our customers, we are developing a model that allows fitness users to access the flexibility of virtual training platforms with connected machines or in-person offline training modules in the licensed studios. We believe this offering not only promotes broader awareness and acceptance of the online and offline model in the fitness industry, but also delivers unique fitness experiences to broader gym goers to increase exercise frequency virtually while encouraging the development of experiences at offline studios with interactive programs. Interactive Fitness Equipment and Platform/Mobile Application The COVID-19 pandemic has dramatically changed how we live, work, play and stay healthy. The fitness industry, without exception, has undergone profound transformation in the past years, starting with the closure of gyms and fitness studios followed by growth in smart fitness equipment. We are currently developing our smart fitness equipment through a Shenzhen-based service provider specializing in AI-powered products like interactive-monitors/screens, handheld devices, as well as platform development, in building innovative integrated fitness equipment and interactive platforms designed to provide a seamless connection between users and our user-friendly platform, proprietary content, and interactive equipment. Fitness Mirror, an e-training platform, and Yoga-Mirror are in final testing stages, and we expect to commercially launch these platforms in August/September 2023. The beta versions of these platforms have been in trial stages since March 2022. Our joint development of interactive fitness equipment and platforms with subscription services comprise the following: ● Smart connected equipment: interactive exercise bikes, treadmills, and workout mirrors with built-in touchscreens and training content platforms. ● 1FinalRound: our proprietary artificial intelligence training platform under development, currently in its final testing stage. ● 1FinalRound will come pre-installed with our interactive fitness equipment. Its key features include visual and trackable workout progress and results available to mobile users. ● Customized solutions will be available as a premium for one-on-one remote coaching. Users pay a premium and will receive customized programs to fit individual schedules and personalized needs. ● It will allow both online and offline users to participate in the training either on their own schedule or via livestreaming to interact with other subscribed members to encourage a more interactive, engaging and motivating lifestyle. Our principal executive offices are located at 23-25 Mangrove Lane, Taren Point, NSW 2229 Australia. Fitell Corp (FTEL) is classified as a micro-cap stock in the Consumer Discretionary sector, specifically within the Recreation industry. The company is led by CEO Guy Adrian Robertson. With a market capitalization of $2M, FTEL is one of the notable companies in the Consumer Discretionary sector.

Fitell Corp (FTEL) Stock Rating — Hold (April 2026)

As of April 2026, Fitell Corp receives a Hold rating with a composite score of 50.3/100 and 3 out of 5 stars from the Blank Capital Research quantitative model.FTEL ranks #1,400 out of 4,446 stocks in our coverage universe. Within the Consumer Discretionary sector, Fitell Corp ranks #111 of 442 stocks, placing it in the upper half of its Consumer Discretionary peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).

FTEL Stock Price and 52-Week Range

Fitell Corp (FTEL) currently trades at $1.91. The stock gained $0.33 (20.9%) in the most recent trading session. The 52-week high for FTEL is $15.79, which means the stock is currently trading -87.9% from its annual peak. The 52-week low is $0.36, putting the stock 430.6% above its annual trough. Recent trading volume was 1.1M shares, reflecting moderate market activity.

Is FTEL Overvalued or Undervalued? — Valuation Analysis

Fitell Corp (FTEL) carries a value factor score of 24/100 in the Blank Capital model, signaling premium valuation that prices in significant future growth. The price-to-book ratio stands at 0.25x, versus the sector average of 1.99x. The price-to-sales ratio is 0.11x, compared to 0.27x for the average Consumer Discretionary stock.

At current multiples, Fitell Corp trades at a premium to most Consumer Discretionary peers. This elevated valuation may be justified if the company can sustain above-average growth rates and profitability, but it also creates downside risk if earnings disappoint expectations.

Fitell Corp Profitability — ROE, Margins, and Quality Score

Fitell Corp (FTEL) earns a quality factor score of 38/100, signaling below-average profitability metrics relative to the broader market. The return on equity (ROE) is -29.7%, compared to the Consumer Discretionary sector average of 6.2%, which is below typical expectations for high-quality companies. Return on assets (ROA) comes in at -24.0% versus the sector average of 2.5%.

On a margin basis, Fitell Corp reports gross margins of 39.3%, compared to 36.9% for the sector. The operating margin is -31.6% (sector: 3.8%). Net profit margin stands at -13.1%, versus 2.1% for the average Consumer Discretionary stock. Revenue growth is running at 16.4% on a trailing basis, compared to 3.3% for the sector. Profitability is below benchmark levels, which may reflect industry headwinds, elevated reinvestment, or structural challenges.

FTEL Debt, Balance Sheet, and Financial Health

Fitell Corp has a debt-to-equity ratio of 0.0%, compared to the Consumer Discretionary sector average of 89.0%. The low leverage indicates a conservative balance sheet with significant financial flexibility. Total debt on the balance sheet is $0. Cash and equivalents stand at $3M.

FTEL has a beta of -2.24, meaning it is less volatile than the S&P 500, making it a relatively defensive holding. The stability factor score for Fitell Corp is 28/100, suggesting elevated price swings that may be unsuitable for conservative portfolios.

Fitell Corp Revenue and Earnings History — Quarterly Trend

In TTM 2026, Fitell Corp reported revenue of $5M and earnings per share (EPS) of $-0.53. Net income for the quarter was $-682,724. Gross margin was 39.3%. Operating income came in at $-2M.

In FY 2025, Fitell Corp reported revenue of $5M and earnings per share (EPS) of $-0.53. Net income for the quarter was $-682,724. Gross margin was 39.3%. Revenue grew 16.4% year-over-year compared to FY 2024. Operating income came in at $-2M.

In FY 2024, Fitell Corp reported revenue of $4M and earnings per share (EPS) of $-10.63. Net income for the quarter was $-9M. Gross margin was 35.5%. Revenue grew -6.9% year-over-year compared to FY 2023. Operating income came in at $-8M.

In FY 2023, Fitell Corp reported revenue of $5M and earnings per share (EPS) of $-0.21. Net income for the quarter was $-2M. Gross margin was 45.3%. Revenue grew -41.2% year-over-year compared to FY 2022. Operating income came in at $-346,312.

Over the past 5 quarters, Fitell Corp has experienced revenue contraction from $8M to $5M. Investors analyzing FTEL stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.

FTEL Dividend Yield and Income Analysis

Fitell Corp (FTEL) does not currently pay a dividend. This is common among smaller companies in the Recreation industry that prefer to reinvest cash flows into business expansion rather than returning capital to shareholders. Income-focused investors looking for Consumer Discretionary dividend stocks may want to explore other Consumer Discretionary stocks or use the stock screener to filter by dividend yield.

FTEL Momentum and Technical Analysis Profile

Fitell Corp (FTEL) has a momentum factor score of 89/100, indicating strong price momentum with the stock outperforming the majority of the market over recent periods. Stocks with high momentum scores have historically tended to continue their outperformance in the near term. The investment factor score is 46/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 57/100 reflects moderate short selling activity.

FTEL vs Competitors — Consumer Discretionary Sector Ranking and Peer Comparison

Within the Consumer Discretionary sector, Fitell Corp (FTEL) ranks #111 out of 442 stocks based on the Blank Capital composite score. This places FTEL in the upper half of all Consumer Discretionary stocks in our coverage universe. Key competitors and sector peers include MONARCH CASINO & RESORT INC (MCRI) with a score of 50.5/100, CASEYS GENERAL STORES INC (CASY) with a score of 57.3/100, INGLES MARKETS INC (IMKTA) with a score of 51.0/100, FIVE BELOW, INC (FIVE) with a score of 51.6/100, and TARGET CORP (TGT) with a score of 52.6/100.

Comparing FTEL against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full FTEL vs S&P 500 (SPY) comparison to assess how Fitell Corp stacks up against the broader market across all factor dimensions.

FTEL Next Earnings Date

No upcoming earnings date has been announced for Fitell Corp (FTEL) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.

Should You Buy FTEL? — Investment Thesis Summary

Fitell Corp presents a balanced picture with arguments on both sides. The quality score of 38/100 flags below-average profitability. The value score of 24/100 indicates premium valuation. Price momentum is positive at 89/100, suggesting the trend favors buyers. High volatility (stability score 28/100) increases portfolio risk.

In summary, Fitell Corp (FTEL) earns a Hold rating with a composite score of 50.3/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on FTEL stock.

Related Resources for FTEL Investors

Explore more research and tools: FTEL vs S&P 500 comparison, top Consumer Discretionary stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare FTEL head-to-head with peers: FTEL vs MCRI, FTEL vs CASY, FTEL vs IMKTA.