DBGI

We rate Digital Brands Group, Inc. (DBGI) as Avoid with a composite score of 31.7/100 at a current price of $4.82. The stock falls in the bottom quintile of our universe across key quantitative factors, and the multi-factor weakness suggests a high probability of continued underperformance.

The rating is primarily driven by strength in momentum (52th percentile) and investment (41th percentile), which together account for the majority of the composite score. Offsetting weakness in value (11th percentile) and quality (14th percentile) tempers our overall conviction. We assign a No Moat rating (23/100), Very High uncertainty, and Poor capital allocation.

Key items to watch: balance sheet deleveraging progress; the path to profitability; valuation compression risk if growth disappoints. Any material change in these dynamics could warrant a reassessment of our rating. The moat trend is stable, which suggests the competitive landscape is stable for now.

Digital Brands Group, Inc. holds a top-quartile position (#0 of 50) within the Retail Trade sector, based on our composite quantitative scoring across quality, value, momentum, and stability factors. The composite score of 31.7/100 places it at rank #4404 in our full 7,333-stock universe. At $37M in market capitalization, Digital Brands Group, Inc. is a small-cap player in the Retail Trade space, which limits certain scale advantages but may allow for more agile strategic execution.

Revenue contraction of -51% combined with momentum at the 52th percentile paints a cautious picture of the near-term business outlook. The market appears to be pricing in continued challenges, and a catalyst for reversal is not clearly visible from current data.

The margin cascade tells an important story: gross margins of 42% (+5.5pp vs sector) narrow to operating margins of -127% (-131.1pp vs sector) and net margins of -139.9%, yielding a gross-to-net conversion rate of -335%. The significant margin erosion from gross to net suggests elevated operating expenses, high interest costs, or other structural drags that warrant monitoring.

At a current price of $4.82, Digital Brands Group, Inc. is trading at a premium to fundamental value. Our value factor score of 11/100 reflects a composite assessment across multiple valuation metrics including price-to-earnings, price-to-book, EV/EBITDA, and price-to-sales ratios relative to both sector peers and the broader market. The premium valuation implies the market is pricing in significant future growth or quality improvements that are not yet fully reflected in current fundamentals.

The stock currently trades at P/B of 2.7x, P/S of 5.2x. We evaluate these multiples in the context of both absolute levels and sector-relative positioning to form our valuation view.

We assign a Very High uncertainty rating to Digital Brands Group, Inc.. The stock exhibits multiple compounding risk factors: significant leverage (158% debt-to-equity), current negative profitability (net margin -139.9%), below-average price stability (19th percentile). The extreme uncertainty around future cash flows makes precise valuation difficult, and the range of outcomes is exceptionally wide. Only investors with high risk tolerance and extended time horizons should consider this name.

Specific risk factors that inform our assessment include: significant leverage (158% debt-to-equity); current negative profitability (net margin -139.9%); below-average price stability (19th percentile); weak quality scores (14th percentile). Each of these factors independently widens the distribution of potential outcomes, and in combination they create a risk profile that demands careful position sizing. The stability factor at the 19th percentile and quality factor at the 14th percentile provide a quantitative summary of the overall risk landscape.

Key risk mitigants include: healthy gross margins of 42% provide a buffer against cost pressures. These factors partially offset the identified risks and provide downside protection in adverse scenarios. On balance, the risk-reward profile warrants caution and disciplined position management.

We rate Digital Brands Group, Inc.'s capital allocation as Poor. Key concerns include low returns on equity (-70.0%), elevated leverage (158% D/E), negative profitability, weak asset returns (ROA -27.2%). Exemplary capital allocators generate ROE above 20% and maintain conservative leverage — Digital Brands Group, Inc. significantly underperforms these benchmarks, raising questions about management's ability to create shareholder value.

Investors should scrutinize management's reinvestment decisions and balance sheet trajectory before committing capital. Poor capital allocation often compounds over time: overlevered balance sheets limit strategic flexibility, while low returns on capital destroy shareholder value. We would need to see sustained improvement in profitability metrics and balance sheet discipline before considering an upgrade.

In summary, Digital Brands Group, Inc. receives a Avoid rating with a composite score of 31.7/100 (rank #4404 of 7,333). Our quantitative framework assigns a No Moat (23/100, trend: stable), Very High uncertainty, and Poor capital allocation. The average factor score across quality, value, momentum, stability, and investment is 27/100.

Our analysis does not support a constructive view on Digital Brands Group, Inc. at this time. The combination of limited competitive advantages, very high uncertainty, and poor capital allocation suggests unfavorable risk-reward at current levels. We recommend investors avoid new positions and existing holders consider reducing exposure.