Is CHH a good stock to buy right now?

Based on our 6-factor quantitative model, CHOICE HOTELS INTERNATIONAL INC /DE (CHH) receives a "Hold" rating with a composite score of 44.4/100. It is ranked #1,792 out of 4,446 stocks. Key factor scores: Quality 50/100, Value 66/100, Momentum 36/100. The timing signal is "Neutral". This is quantitative analysis only — not investment advice.

What is the stock rating for CHH?

CHOICE HOTELS INTERNATIONAL INC /DE (CHH) has a "Hold" rating and 3-star score. The composite score of 44.4 ranks it #1,792 among 4,446 U.S. stocks. Ratings are updated weekly using academically-proven factor models.

What sector is CHH in?

CHOICE HOTELS INTERNATIONAL INC /DE operates in the Consumer Discretionary sector (Restaurants, Hotels, Motels industry) with a market cap of $4.73 billion. It is classified as a mid-cap stock.

Does CHH pay a dividend?

CHH does not currently pay a regular dividend. The company may be reinvesting profits for growth.

What is CHH's P/E ratio?

CHH has a trailing P/E ratio of 11.55x. The Consumer Discretionary sector average is 24.5x. This below-average P/E may indicate the stock is undervalued.

How profitable is CHH?

CHH's quality factor score is 50/100. Gross margin: 53.0%. ROE: 227.3% vs sector average 6.2%. High margins suggest pricing power and competitive moats.

How is CHH valued compared to peers?

CHH's value factor score is 66/100 (higher = cheaper). Key multiples: P/E 11.6x, EV/EBITDA 13.4x. The stock appears attractively valued versus peers.

What is CHH's debt level?

CHH's debt-to-equity ratio is 1052%. Sector average: 89%. Elevated leverage increases credit risk.

CHH has a beta of 0.79, meaning it is less volatile than the market. Stability score: 68/100.

Does CHH have high short interest?

CHH's short interest factor score is 3/100 (higher = less short selling). Elevated short interest may indicate bearish sentiment or short squeeze potential.

CHH Stock Analysis: Top Mid-Cap Hold (Score 44.4/100) | Blank Capital Research

Data Series	1D	5D	1M	YTD	1Y	3Y	5Y	10Y
CHH	-0.88%	+7.89%	+16.76%	+17.65%	-8.88%	-	-	-
Industry Proxy XLY	+0.13%	+4.38%	-1.35%	-5.46%	-39.92%	-	-	-
U.S. Market SPY	-0.07%	+3.60%	+0.34%	-0.36%	+29.52%	-	-	-
Alpha vs Market	-0.82%	+4.29%	+16.43%	+18.01%	-38.40%	-	-	-
Alpha vs Sector	-1.02%	+3.51%	+18.12%	+23.11%	+31.04%	-	-	-

Metric	CHH	Benchmark
P/E Ratio	11.6x	-53%
EV/EBITDA	13.4x	+172%
Price / Book	26.3x

Stock Entity	Score▼	Quality	Value	Momentum	P/E Ratio	ROE	Gross Margin	Net Margin	Rev Growth	D/E Ratio	Market Cap	Compare
CASY CASEYS GENERAL STORES INC	57	50	68	67	43.1x	16.9%	24.0%	3.8%	0.3%	123.0x	$27.2B	VS
TGT TARGET CORP	53	50	70	56	16.7x	20.7%	28.4%	3.4%	-0.7%	89.0x	$54.5B	VS
APEI AMERICAN PUBLIC EDUCATION INC	53	49	58	72	79.0x	4.6%	52.8%	2.1%	6.8%	32.0x	$1.1B	VS
LINC LINCOLN EDUCATIONAL SERVICES CORP	52	50	48	75	113.9x	5.6%	59.2%	2.3%	37.4%	147.0x	$1.3B	VS
FIVE FIVE BELOW, INC	52	50	56	73	106.3x	5.4%	32.5%	3.1%	26.5%	125.0x	$13.0B	VS
IMKTA INGLES MARKETS INC	51	50	51	62	17.7x	6.2%	23.9%	1.9%	0.4%	57.0x	$1.7B	VS
PRDO PERDOCEO EDUCATION Corp	51	50	70	57	14.1x	16.7%	100.0%	20.4%	27.1%	28.0x	$2.4B	VS
MCRI MONARCH CASINO & RESORT INC	51	50	66	47	16.6x	19.7%	24.5%	19.4%	11.5%	33.0x	$1.7B	VS
FCFS FirstCash Holdings, Inc.	49	50	29	66	35.4x	10.8%	50.2%	8.0%	26.6%	98.0x	$8.4B	VS
ESCA ESCALADE INC	48	50	65	51	15.6x	9.0%	26.1%	6.2%	8.4%	11.0x	$249M	VS
CHH CHOICE HOTELS INTERNATIONAL INC /DE	44	50	66	36	11.6x	227.3%	53.0%	24.4%	2.8%	1,052.0x	$4.7B

Key Ratio	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016
Gross Margin %	0.5%	-	-	-	-	-	0.4%	1.0%	1.0%	1.0%	1.0%
Operating Margin %	0.3%	0.3%	0.3%	0.2%	0.3%	0.4%	0.2%	0.1%	0.3%	0.3%	0.2%
EBITDA Margin %	0.3%	0.3%	0.3%	0.2%	0.3%	0.4%	0.2%	0.2%	0.3%	0.3%	0.2%
Net Margin %	0.2%	0.2%	0.2%	0.2%	0.2%	0.3%	0.1%	0.1%	0.2%	0.1%	0.1%
FCF Margin %	-13.1%	-	-	-	-	-	9.9%	1.9%	18.4%	23.2%	10.6%
ROE %	2.3%	2.0%	-661.9%	7.3%	2.1%	1.1%	-1,310.6%	-948.0%	-117.7%	-44.4%	-44.8%
ROA %	0.1%	0.1%	0.1%	0.1%	0.2%	0.1%	0.0%	0.2%	0.2%	0.1%	0.2%
ROIC %	0.2%	17.0%	21.3%	18.5%	27.8%	25.5%	11.7%	31.7%	46.2%	89.8%	57.8%

Key Ratio

TTM

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016

Gross Margin %

0.5%

0.4%

1.0%

Operating Margin %

0.3%

0.2%

0.3%

0.4%

0.2%

0.1%

0.3%

0.2%

EBITDA Margin %

0.3%

0.2%

0.3%

0.4%

0.2%

0.3%

0.2%

Net Margin %

0.2%

0.3%

0.1%

0.2%

0.1%

FCF Margin %

-13.1%

9.9%

1.9%

18.4%

23.2%

10.6%

ROE %

2.3%

2.0%

-661.9%

7.3%

2.1%

1.1%

-1,310.6%

-948.0%

-117.7%

-44.4%

-44.8%

ROA %

0.1%

0.2%

0.1%

0.0%

0.2%

0.1%

0.2%

ROIC %

0.2%

17.0%

21.3%

18.5%

27.8%

25.5%

11.7%

31.7%

46.2%

89.8%

57.8%

Line Item	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
	$1.6B	$1.6B	$1.6B	$1.5B	$1.4B	$1.1B	$774M	$2.3B	$1.0B	$1.0B	$925M	$860M
	—	—	—	—	—	—	$311M	$2.3B	$1.0B	$1.0B	$925M	$860M
Gross Margin	53.0%	---	---	---	---	---	40.2%	99.4%	100.0%	100.0%	100.0%	100.0%
	—	$329M	$220M	$216M	$207M	$146M	—	—	—	—	—	—
Depreciation	—	—	—	—	—	—	$60M	$44M	$43M	$12M	$12M	$12M
Total Operating Expenses	—	$1.1B	$1.1B	$1.2B	$923M	$640M	—	—	—	—	—	—
	$499M	$448M	$464M	$375M	$479M	$429M	$122M	$319M	$318M	$264M	$239M	$225M
EBIT	$499M	$448M	$464M	$375M	$479M	$429M	$122M	$319M	$318M	$264M	$239M	$225M
EBITDA	$499M	$448M	$464M	$375M	$479M	$429M	$186M	$368M	$360M	$327M	$223M	$238M
Operating Margin	30.1%	28.1%	29.3%	24.3%	34.1%	40.1%	15.7%	13.9%	30.6%	30.8%	23.2%	26.2%
EBITDA Margin	30.5%	28.1%	29.3%	24.3%	34.1%	40.1%	24.0%	16.1%	34.6%	32.5%	24.1%	27.6%
	—	—	—	$64M	$44M	$47M	$66M	$54M	$46M	$45M	$44M	$43M
	—	$457M	$396M	$337M	$437M	$376M	—	—	—	—	—	—
Income Tax Expense	—	$87M	$96M	$78M	$105M	$88M	-$22M	$47M	$57M	$109M	$61M	$56M
	$412M	$370M	$300M	$259M	$332M	$289M	$75M	$223M	$216M	$115M	$139M	$128M
Net Margin	24.4%	23.2%	18.9%	16.7%	23.7%	27.0%	9.7%	9.7%	20.8%	13.0%	13.2%	14.9%
	$7.97	$7.97	$6.26	$5.11	$6.05	$5.20	$1.36	$4.00	-	-	$2.48	$2.24
Diluted EPS	$7.97	$7.90	$6.20	$5.07	$5.99	$5.15	$1.36	$4.00	-	-	$2.48	$2.24
Weighted Avg Basic	—	46M	48M	50M	55M	55M	—	—	—	—	—	—
Weighted Avg Diluted	—	47M	48M	51M	55M	56M	—	—	—	—	—	—

Line Item

TTM

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

$1.6B

$1.5B

$1.4B

$1.1B

$774M

$2.3B

$1.0B

$925M

$860M

—

$311M

$2.3B

$1.0B

$925M

$860M

Gross Margin

53.0%

---

40.2%

99.4%

100.0%

—

$329M

$220M

$216M

$207M

$146M

—

Depreciation

—

$60M

$44M

$43M

$12M

Total Operating Expenses

—

$1.1B

$1.2B

$923M

$640M

—

$499M

$448M

$464M

$375M

$479M

$429M

$122M

$319M

$318M

$264M

$239M

$225M

EBIT

$499M

$448M

$464M

$375M

$479M

$429M

$122M

$319M

$318M

$264M

$239M

$225M

EBITDA

$499M

$448M

$464M

$375M

$479M

$429M

$186M

$368M

$360M

$327M

$223M

$238M

Operating Margin

30.1%

28.1%

29.3%

24.3%

34.1%

40.1%

15.7%

13.9%

30.6%

30.8%

23.2%

26.2%

EBITDA Margin

30.5%

28.1%

29.3%

24.3%

34.1%

40.1%

24.0%

16.1%

34.6%

32.5%

24.1%

27.6%

—

$64M

$44M

$47M

$66M

$54M

$46M

$45M

$44M

$43M

—

$457M

$396M

$337M

$437M

$376M

—

Income Tax Expense

—

$87M

$96M

$78M

$105M

$88M

-$22M

$47M

$57M

$109M

$61M

$56M

$412M

$370M

$300M

$259M

$332M

$289M

$75M

$223M

$216M

$115M

$139M

$128M

Net Margin

24.4%

23.2%

18.9%

16.7%

23.7%

27.0%

9.7%

20.8%

13.0%

13.2%

14.9%

$7.97

$6.26

$5.11

$6.05

$5.20

$1.36

$4.00

$2.48

$2.24

Diluted EPS

$7.97

$7.90

$6.20

$5.07

$5.99

$5.15

$1.36

$4.00

$2.48

$2.24

Weighted Avg Basic

—

46M

48M

50M

55M

—

Weighted Avg Diluted

—

47M

48M

51M

55M

56M

—

CHOICE HOTELS INTERNATIONAL INC /DE (CHH) Stock Analysis — April 2026 Rating, Price, and Forecast

Last updated: April 2026

Company Overview — What Does CHOICE HOTELS INTERNATIONAL INC /DE Do?

Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor worldwide. The company operates in Hotel Franchising and Corporate & Other segments. It franchises lodging properties under the brand names of Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Extended Stay Hotel, WoodSpring Suites, Everhome Suites, Cambria Hotels, and Ascend Hotel Collection. The company also develops and markets cloud-based property management software to non-franchised hoteliers. As of December 31, 2021, it had 7,030 hotels with 579,746 rooms located in 50 states, the District of Columbia and approximately 40 countries and territories. Choice Hotels International, Inc. was founded in 1939 and is headquartered in Rockville, Maryland. CHOICE HOTELS INTERNATIONAL INC /DE (CHH) is classified as a mid-cap stock in the Consumer Discretionary sector, specifically within the Restaurants, Hotels, Motels industry. The company is led by CEO Patrick S. Pacious and employs approximately 1,500 people, headquartered in Rockville, Maryland. With a market capitalization of $4.7B, CHH is one of the notable companies in the Consumer Discretionary sector.

CHOICE HOTELS INTERNATIONAL INC /DE (CHH) Stock Rating — Hold (April 2026)

As of April 2026, CHOICE HOTELS INTERNATIONAL INC /DE receives a Hold rating with a composite score of 44.4/100 and 3 out of 5 stars from the Blank Capital Research quantitative model.CHH ranks #1,792 out of 4,446 stocks in our coverage universe. Within the Consumer Discretionary sector, CHOICE HOTELS INTERNATIONAL INC /DE ranks #157 of 442 stocks, placing it in the upper half of its Consumer Discretionary peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).

CHH Stock Price and 52-Week Range

CHOICE HOTELS INTERNATIONAL INC /DE (CHH) currently trades at $112.07. The stock lost $1.00 (0.9%) in the most recent trading session. The 52-week high for CHH is $136.45, which means the stock is currently trading -17.9% from its annual peak. The 52-week low is $84.03, putting the stock 33.4% above its annual trough. Recent trading volume was 609K shares, suggesting relatively thin trading activity.

Is CHH Overvalued or Undervalued? — Valuation Analysis

CHOICE HOTELS INTERNATIONAL INC /DE (CHH) carries a value factor score of 66/100 in the Blank Capital model, indicating fair valuation relative to historical norms. The trailing price-to-earnings ratio is 11.55x, compared to the Consumer Discretionary sector average of 24.47x — a discount of 53%. The price-to-book ratio stands at 26.25x, versus the sector average of 1.99x. The price-to-sales ratio is 2.91x, compared to 0.27x for the average Consumer Discretionary stock. On an enterprise value basis, CHH trades at 13.36x EV/EBITDA, versus 4.91x for the sector.

Overall, CHH's valuation appears roughly in line with sector benchmarks, suggesting the market is pricing the stock fairly given its current fundamentals and growth trajectory. Neither deep value nor significantly overpriced, the stock occupies a middle ground on valuation.

CHOICE HOTELS INTERNATIONAL INC /DE Profitability — ROE, Margins, and Quality Score

CHOICE HOTELS INTERNATIONAL INC /DE (CHH) earns a quality factor score of 50/100, indicating solid business quality with consistent operational execution. The return on equity (ROE) is 227.3%, compared to the Consumer Discretionary sector average of 6.2%, which demonstrates strong shareholder value creation. Return on assets (ROA) comes in at 14.1% versus the sector average of 2.5%.

On a margin basis, CHOICE HOTELS INTERNATIONAL INC /DE reports gross margins of 53.0%, compared to 36.9% for the sector. The operating margin is 30.1% (sector: 3.8%). Net profit margin stands at 24.4%, versus 2.1% for the average Consumer Discretionary stock. Revenue growth is running at 2.8% on a trailing basis, compared to 3.3% for the sector. The overall profitability profile is adequate, though there may be room for margin expansion.

CHH Debt, Balance Sheet, and Financial Health

CHOICE HOTELS INTERNATIONAL INC /DE has a debt-to-equity ratio of 1052.0%, compared to the Consumer Discretionary sector average of 89.0%. This elevated leverage warrants close monitoring, as it increases the company's sensitivity to rising interest rates and economic downturns. The current ratio is 0.87x, which may signal near-term liquidity tightness. Total debt on the balance sheet is $1.91B. Cash and equivalents stand at $53M.

CHH has a beta of 0.79, meaning it is less volatile than the S&P 500, making it a relatively defensive holding. The stability factor score for CHOICE HOTELS INTERNATIONAL INC /DE is 68/100, reflecting average volatility within the normal range for its sector.

CHOICE HOTELS INTERNATIONAL INC /DE Revenue and Earnings History — Quarterly Trend

In TTM 2026, CHOICE HOTELS INTERNATIONAL INC /DE reported revenue of $1.63B and earnings per share (EPS) of $7.97. Net income for the quarter was $412M. Gross margin was 53.0%. Operating income came in at $499M.

In FY 2025, CHOICE HOTELS INTERNATIONAL INC /DE reported revenue of $1.60B and earnings per share (EPS) of $7.97. Net income for the quarter was $370M. Revenue grew 0.8% year-over-year compared to FY 2024. Operating income came in at $448M.

In Q3 2025, CHOICE HOTELS INTERNATIONAL INC /DE reported revenue of $447M and earnings per share (EPS) of $3.89. Net income for the quarter was $180M. Revenue grew 4.5% year-over-year compared to Q3 2024. Operating income came in at $142M.

In Q2 2025, CHOICE HOTELS INTERNATIONAL INC /DE reported revenue of $426M and earnings per share (EPS) of $1.76. Net income for the quarter was $82M. Revenue grew -2.0% year-over-year compared to Q2 2024. Operating income came in at $125M.

Over the past 8 quarters, CHOICE HOTELS INTERNATIONAL INC /DE has demonstrated a growth trajectory, with revenue expanding from $435M to $1.63B. Investors analyzing CHH stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.

CHH Dividend Yield and Income Analysis

CHOICE HOTELS INTERNATIONAL INC /DE (CHH) does not currently pay a dividend. This is common among smaller companies in the Restaurants, Hotels, Motels industry that prefer to reinvest cash flows into business expansion rather than returning capital to shareholders. Income-focused investors looking for Consumer Discretionary dividend stocks may want to explore other Consumer Discretionary stocks or use the stock screener to filter by dividend yield.

CHH Momentum and Technical Analysis Profile

CHOICE HOTELS INTERNATIONAL INC /DE (CHH) has a momentum factor score of 36/100, signaling weak relative price performance. Stocks with low momentum scores have historically tended to continue underperforming in the near term. The investment factor score is 32/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 3/100 signals elevated short interest, which can indicate bearish sentiment among institutional investors.

CHH vs Competitors — Consumer Discretionary Sector Ranking and Peer Comparison

Within the Consumer Discretionary sector, CHOICE HOTELS INTERNATIONAL INC /DE (CHH) ranks #157 out of 442 stocks based on the Blank Capital composite score. This places CHH in the upper half of all Consumer Discretionary stocks in our coverage universe. Key competitors and sector peers include MONARCH CASINO & RESORT INC (MCRI) with a score of 50.5/100, CASEYS GENERAL STORES INC (CASY) with a score of 57.3/100, INGLES MARKETS INC (IMKTA) with a score of 51.0/100, FIVE BELOW, INC (FIVE) with a score of 51.6/100, and TARGET CORP (TGT) with a score of 52.6/100.

Comparing CHH against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full CHH vs S&P 500 (SPY) comparison to assess how CHOICE HOTELS INTERNATIONAL INC /DE stacks up against the broader market across all factor dimensions.

CHH Next Earnings Date

No upcoming earnings date has been announced for CHOICE HOTELS INTERNATIONAL INC /DE (CHH) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.

Should You Buy CHH? — Investment Thesis Summary

CHOICE HOTELS INTERNATIONAL INC /DE presents a balanced picture with arguments on both sides. The value score of 66/100 suggests attractive pricing relative to fundamentals. Momentum is weak at 36/100, a headwind for near-term performance. Low volatility (stability score 68/100) reduces downside risk.

In summary, CHOICE HOTELS INTERNATIONAL INC /DE (CHH) earns a Hold rating with a composite score of 44.4/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on CHH stock.

Related Resources for CHH Investors

Explore more research and tools: CHH vs S&P 500 comparison, top Consumer Discretionary stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare CHH head-to-head with peers: CHH vs MCRI, CHH vs CASY, CHH vs IMKTA.

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Morgan Stanley Maintains Underweight on Choice Hotels Intl, Raises Price Target to $87

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CHOICE HOTELS INTERNATIONAL INC /DE (CHH) Stock Analysis — April 2026 Rating, Price, and Forecast

Company Overview — What Does CHOICE HOTELS INTERNATIONAL INC /DE Do?

CHOICE HOTELS INTERNATIONAL INC /DE (CHH) Stock Rating — Hold (April 2026)

CHH Stock Price and 52-Week Range

Is CHH Overvalued or Undervalued? — Valuation Analysis

CHOICE HOTELS INTERNATIONAL INC /DE Profitability — ROE, Margins, and Quality Score

CHH Debt, Balance Sheet, and Financial Health

CHOICE HOTELS INTERNATIONAL INC /DE Revenue and Earnings History — Quarterly Trend

CHH Dividend Yield and Income Analysis

CHH Momentum and Technical Analysis Profile

CHH vs Competitors — Consumer Discretionary Sector Ranking and Peer Comparison

CHH Next Earnings Date

Should You Buy CHH? — Investment Thesis Summary

Related Resources for CHH Investors

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Unpacking Q4 Earnings: Frontier (NASDAQ:ULCC) In The Context Of Other Consumer Discretionary - Travel and Vacation Providers Stocks

Morgan Stanley Maintains Underweight on Choice Hotels Intl, Raises Price Target to $87

Wayne tried to shutter this Route 46 motel. It's open, but terms apply

Shares of travel and leisure stocks are trading lower amid overall market weakness as traders closely watch President Trump's 8 pm ET deadline for Iran to open the Strait of Hormuz. The industry may also be reacting to rising oil prices.

Wyndham Leadership Changes Highlight Franchise Growth And Trademark Collection Scale