AMAZON COM INC (AMZN) Stock Analysis — April 2026 Rating, Price, and Forecast
Company Overview — What Does AMAZON COM INC Do?
Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It sells merchandise and content purchased for resale from third-party sellers through physical and online stores. The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, and Echo and other devices; provides Kindle Direct Publishing, an online service that allows independent authors and publishers to make their books available in the Kindle Store; and develops and produces media content. In addition, it offers programs that enable sellers to sell their products on its websites, as well as its stores; and programs that allow authors, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, analytics, machine learning, and other services, as well as fulfillment, advertising, publishing, and digital content subscriptions. Additionally, it offers Amazon Prime, a membership program, which provides free shipping of various items; access to streaming of movies and series; and other services. The company serves consumers, sellers, developers, enterprises, and content creators. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington. AMAZON COM INC (AMZN) is classified as a mega-cap stock in the Consumer Discretionary sector, specifically within the Retail industry. The company is led by CEO Andrew R. Jassy and employs approximately 1,541,000 people, headquartered in Seattle, Washington. With a market capitalization of $2.26T, AMZN is one of the largest companies in the Consumer Discretionary sector.
AMAZON COM INC (AMZN) Stock Rating — Hold (April 2026)
As of April 2026, AMAZON COM INC receives a Hold rating with a composite score of 45.9/100 and 3 out of 5 stars from the Blank Capital Research quantitative model.AMZN ranks #1,478 out of 4,446 stocks in our coverage universe. Within the Consumer Discretionary sector, AMAZON COM INC ranks #122 of 442 stocks, placing it in the upper half of its Consumer Discretionary peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).
AMZN Stock Price and 52-Week Range
AMAZON COM INC (AMZN) currently trades at $238.12. The stock gained $4.47 (1.9%) in the most recent trading session. The 52-week high for AMZN is $258.60, which means the stock is currently trading -7.9% from its annual peak. The 52-week low is $161.38, putting the stock 47.6% above its annual trough. Recent trading volume was 41.8M shares, indicating strong institutional interest and high liquidity.
Is AMZN Overvalued or Undervalued? — Valuation Analysis
AMAZON COM INC (AMZN) carries a value factor score of 54/100 in the Blank Capital model, indicating fair valuation relative to historical norms. The trailing price-to-earnings ratio is 31.96x, compared to the Consumer Discretionary sector average of 24.47x — a premium of 31%. The price-to-book ratio stands at 5.58x, versus the sector average of 1.99x. The price-to-sales ratio is 3.46x, compared to 0.27x for the average Consumer Discretionary stock. On an enterprise value basis, AMZN trades at 32.64x EV/EBITDA, versus 4.91x for the sector.
Overall, AMZN's valuation appears roughly in line with sector benchmarks, suggesting the market is pricing the stock fairly given its current fundamentals and growth trajectory. Neither deep value nor significantly overpriced, the stock occupies a middle ground on valuation.
AMAZON COM INC Profitability — ROE, Margins, and Quality Score
AMAZON COM INC (AMZN) earns a quality factor score of 50/100, indicating solid business quality with consistent operational execution. The return on equity (ROE) is 17.5%, compared to the Consumer Discretionary sector average of 6.2%, which is within a healthy range. Return on assets (ROA) comes in at 8.8% versus the sector average of 2.5%.
On a margin basis, AMAZON COM INC reports gross margins of 50.5%, compared to 36.9% for the sector. The operating margin is 11.0% (sector: 3.8%). Net profit margin stands at 10.8%, versus 2.1% for the average Consumer Discretionary stock. Revenue growth is running at 21.8% on a trailing basis, compared to 3.3% for the sector. The overall profitability profile is adequate, though there may be room for margin expansion.
AMZN Debt, Balance Sheet, and Financial Health
AMAZON COM INC has a debt-to-equity ratio of 17.0%, compared to the Consumer Discretionary sector average of 89.0%. The low leverage indicates a conservative balance sheet with significant financial flexibility. The current ratio is 1.05x, suggesting adequate working capital coverage. Total debt on the balance sheet is $68.84B. Cash and equivalents stand at $66.92B.
AMZN has a beta of 1.33, meaning it is more volatile than the broader market — a $10,000 investment in AMZN would be expected to move 33.3% more than the S&P 500 on any given day. The stability factor score for AMAZON COM INC is 66/100, reflecting average volatility within the normal range for its sector.
AMAZON COM INC Revenue and Earnings History — Quarterly Trend
In TTM 2026, AMAZON COM INC reported revenue of $662.41B and earnings per share (EPS) of $7.29. Net income for the quarter was $71.81B. Gross margin was 50.5%. Operating income came in at $72.41B.
In FY 2025, AMAZON COM INC reported revenue of $716.92B and earnings per share (EPS) of $7.29. Net income for the quarter was $77.67B. Gross margin was 50.3%. Revenue grew 12.4% year-over-year compared to FY 2024. Operating income came in at $79.97B.
In Q3 2025, AMAZON COM INC reported revenue of $180.17B and earnings per share (EPS) of $1.98. Net income for the quarter was $21.19B. Gross margin was 50.8%. Revenue grew 13.4% year-over-year compared to Q3 2024. Operating income came in at $17.42B.
In Q2 2025, AMAZON COM INC reported revenue of $167.70B and earnings per share (EPS) of $1.71. Net income for the quarter was $18.16B. Gross margin was 51.8%. Revenue grew 13.3% year-over-year compared to Q2 2024. Operating income came in at $19.17B.
Over the past 8 quarters, AMAZON COM INC has demonstrated a growth trajectory, with revenue expanding from $147.98B to $662.41B. Investors analyzing AMZN stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.
AMZN Dividend Yield and Income Analysis
AMAZON COM INC (AMZN) does not currently pay a dividend. This is common among growth-oriented companies in the Retail industry that prefer to reinvest cash flows into business expansion rather than returning capital to shareholders. Income-focused investors looking for Consumer Discretionary dividend stocks may want to explore other Consumer Discretionary stocks or use the stock screener to filter by dividend yield.
AMZN Momentum and Technical Analysis Profile
AMAZON COM INC (AMZN) has a momentum factor score of 41/100, reflecting neutral trend characteristics. The stock is neither significantly outperforming nor underperforming the broader market on a momentum basis. The investment factor score is 26/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 33/100 signals elevated short interest, which can indicate bearish sentiment among institutional investors.
AMZN vs Competitors — Consumer Discretionary Sector Ranking and Peer Comparison
Within the Consumer Discretionary sector, AMAZON COM INC (AMZN) ranks #122 out of 442 stocks based on the Blank Capital composite score. This places AMZN in the upper half of all Consumer Discretionary stocks in our coverage universe. Key competitors and sector peers include MONARCH CASINO & RESORT INC (MCRI) with a score of 50.5/100, CASEYS GENERAL STORES INC (CASY) with a score of 57.3/100, INGLES MARKETS INC (IMKTA) with a score of 51.0/100, FIVE BELOW, INC (FIVE) with a score of 51.6/100, and TARGET CORP (TGT) with a score of 52.6/100.
Comparing AMZN against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full AMZN vs S&P 500 (SPY) comparison to assess how AMAZON COM INC stacks up against the broader market across all factor dimensions.
AMZN Next Earnings Date
No upcoming earnings date has been announced for AMAZON COM INC (AMZN) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.
Should You Buy AMZN? — Investment Thesis Summary
AMAZON COM INC presents a balanced picture with arguments on both sides. Low volatility (stability score 66/100) reduces downside risk.
In summary, AMAZON COM INC (AMZN) earns a Hold rating with a composite score of 45.9/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on AMZN stock.
Related Resources for AMZN Investors
Explore more research and tools: AMZN vs S&P 500 comparison, top Consumer Discretionary stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare AMZN head-to-head with peers: AMZN vs MCRI, AMZN vs CASY, AMZN vs IMKTA.