SOBR

Company Overview — What Does SOBR Safe, Inc. Do?

SOBR Safe, Inc. develops a non-invasive alcohol detection and identity verification systems. It engages in the development of SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. The company was formerly known as TransBiotec, Inc. and changed its name to SOBR Safe, Inc. in March 2020. The company was founded in 2004 and is based in Greenwood Village, Colorado. SOBR Safe, Inc. (SOBR) is classified as a micro-cap stock in the Communication Services sector, specifically within the Printing And Publishing industry. The company is led by CEO David J. Gandini and employs approximately 9 people. With a market capitalization of $1M, SOBR is one of the notable companies in the Communication Services sector.

SOBR Safe, Inc. (SOBR) Stock Rating — Avoid (April 2026)

As of April 2026, SOBR Safe, Inc. receives a Avoid rating with a composite score of 25.2/100 and 1 out of 5 stars from the Blank Capital Research quantitative model.SOBR ranks #4,186 out of 4,446 stocks in our coverage universe. Within the Communication Services sector, SOBR Safe, Inc. ranks #127 of 134 stocks, placing it in the lower half of its Communication Services peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).

SOBR Stock Price and 52-Week Range

SOBR Safe, Inc. (SOBR) currently trades at $0.54. The stock lost $0.00 (0.2%) in the most recent trading session. The 52-week high for SOBR is $7.70, which means the stock is currently trading -93.0% from its annual peak. The 52-week low is $0.24, putting the stock 124.1% above its annual trough. Recent trading volume was 92K shares, suggesting relatively thin trading activity.

Is SOBR Overvalued or Undervalued? — Valuation Analysis

SOBR Safe, Inc. (SOBR) carries a value factor score of 8/100 in the Blank Capital model, signaling premium valuation that prices in significant future growth. The price-to-book ratio stands at 0.18x, versus the sector average of 1.87x. The price-to-sales ratio is 3.03x, compared to 0.55x for the average Communication Services stock.

At current multiples, SOBR Safe, Inc. trades at a premium to most Communication Services peers. This elevated valuation may be justified if the company can sustain above-average growth rates and profitability, but it also creates downside risk if earnings disappoint expectations.

SOBR Safe, Inc. Profitability — ROE, Margins, and Quality Score

SOBR Safe, Inc. (SOBR) earns a quality factor score of 13/100, signaling below-average profitability metrics relative to the broader market. The return on equity (ROE) is -132.4%, compared to the Communication Services sector average of 1.0%, which is below typical expectations for high-quality companies. Return on assets (ROA) comes in at -109.9% versus the sector average of -0.0%.

On a margin basis, SOBR Safe, Inc. reports gross margins of 54.1%, compared to 56.4% for the sector. The operating margin is -2572.3% (sector: 0.4%). Net profit margin stands at -2520.9%, versus -0.9% for the average Communication Services stock. Revenue growth is running at 100.9% on a trailing basis, compared to 3.0% for the sector. Profitability is below benchmark levels, which may reflect industry headwinds, elevated reinvestment, or structural challenges.

SOBR Debt, Balance Sheet, and Financial Health

SOBR Safe, Inc. has a debt-to-equity ratio of 20.0%, compared to the Communication Services sector average of 82.0%. The low leverage indicates a conservative balance sheet with significant financial flexibility. The current ratio is 4.27x, indicating strong short-term liquidity. Total debt on the balance sheet is $210,664. Cash and equivalents stand at $5M.

SOBR has a beta of -19.94, meaning it is less volatile than the S&P 500, making it a relatively defensive holding. The stability factor score for SOBR Safe, Inc. is 29/100, suggesting elevated price swings that may be unsuitable for conservative portfolios.

SOBR Safe, Inc. Revenue and Earnings History — Quarterly Trend

In TTM 2026, SOBR Safe, Inc. reported revenue of $345,867 and earnings per share (EPS) of $-1.44. Net income for the quarter was $-8M. Gross margin was 54.1%. Operating income came in at $-8M.

In Q3 2025, SOBR Safe, Inc. reported revenue of $108,893. Net income for the quarter was $-2M. Gross margin was 34.8%. Revenue grew 136.1% year-over-year compared to Q3 2024. Operating income came in at $-2M.

In Q2 2025, SOBR Safe, Inc. reported revenue of $104,228. Net income for the quarter was $-2M. Gross margin was 57.5%. Revenue grew 92.3% year-over-year compared to Q2 2024. Operating income came in at $-2M.

In Q1 2025, SOBR Safe, Inc. reported revenue of $86,617. Net income for the quarter was $-2M. Gross margin was 58.8%. Revenue grew 80.5% year-over-year compared to Q1 2024. Operating income came in at $-2M.

Over the past 8 quarters, SOBR Safe, Inc. has demonstrated a growth trajectory, with revenue expanding from $47,990 to $345,867. Investors analyzing SOBR stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.

SOBR Dividend Yield and Income Analysis

SOBR Safe, Inc. (SOBR) does not currently pay a dividend. This is common among smaller companies in the Printing And Publishing industry that prefer to reinvest cash flows into business expansion rather than returning capital to shareholders. Income-focused investors looking for Communication Services dividend stocks may want to explore other Communication Services stocks or use the stock screener to filter by dividend yield.

SOBR Momentum and Technical Analysis Profile

SOBR Safe, Inc. (SOBR) has a momentum factor score of 32/100, signaling weak relative price performance. Stocks with low momentum scores have historically tended to continue underperforming in the near term. The investment factor score is 21/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 69/100 reflects moderate short selling activity.

SOBR vs Competitors — Communication Services Sector Ranking and Peer Comparison

Within the Communication Services sector, SOBR Safe, Inc. (SOBR) ranks #127 out of 134 stocks based on the Blank Capital composite score. This places SOBR in the lower half of all Communication Services stocks in our coverage universe. Key competitors and sector peers include MILLICOM INTERNATIONAL CELLULAR SA (TIGO) with a score of 61.6/100, TEGNA INC (TGNA) with a score of 49.6/100, VERIZON COMMUNICATIONS INC (VZ) with a score of 54.2/100, DELUXE CORP (DLX) with a score of 53.8/100, and NEW YORK TIMES CO (NYT) with a score of 53.2/100.

Comparing SOBR against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full SOBR vs S&P 500 (SPY) comparison to assess how SOBR Safe, Inc. stacks up against the broader market across all factor dimensions.

SOBR Next Earnings Date

No upcoming earnings date has been announced for SOBR Safe, Inc. (SOBR) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.

Should You Buy SOBR? — Investment Thesis Summary

The quantitative profile for SOBR Safe, Inc. suggests caution. The quality score of 13/100 flags below-average profitability. The value score of 8/100 indicates premium valuation. Momentum is weak at 32/100, a headwind for near-term performance. High volatility (stability score 29/100) increases portfolio risk.

In summary, SOBR Safe, Inc. (SOBR) earns a Avoid rating with a composite score of 25.2/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on SOBR stock.

Related Resources for SOBR Investors

Explore more research and tools: SOBR vs S&P 500 comparison, top Communication Services stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare SOBR head-to-head with peers: SOBR vs TIGO, SOBR vs TGNA, SOBR vs VZ.