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Sun Life Financial Inc. provides insurance, wealth, and asset management solutions to individuals and corporate clients. It offers term and permanent life, as well as personal health, dental, critical illness, long-term care, and disability insurance products. The company also provides reinsurance products; investment counselling and portfolio management services.
Finance, Insurance, And Real Estate
Insurance
$37.79B
29.2K
Toronto, Ontario
Kevin D. Strain
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Solid dividend yield for income-focused strategies.
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X-AXIS: EV/EBITDA (LOWER = CHEAPER) | Y-AXIS: ROE (HIGHER = ELITE) | RED CIRCLE = SLF ANALYSIS TARGET
| Stock | Rating | Score▼ | Quality | Value | Momentum | P/E | EV/EBITDA | ROE | ROA | Gross Mgn | Op Mgn | Net Mgn | Rev Growth | Div Yield | D/E | Mkt Cap | AUDIT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
$SII SPROTT INC. | 75 | 91 | 87 | 98 | - | - | 15.7% | 12.8% | 48.9% | 37.0% | 28.8% | 14.9% | 2.5% | 0.0x | $1.1B | VS | |
$PUK PRUDENTIAL PLC | 73 | 88 | 97 | 80 | - | - | 13.2% | 1.4% | 100.0% | 97.0% | 23.8% | 11.8% | 2.7% | 5.0x | $21.5B | VS | |
$NMR NOMURA HOLDINGS INC | 72 | 81 | 92 | 87 | - | - | 9.9% | 0.6% | 84.5% | 70.0% | 7.3% | 14.9% | 0.0% | 923.0x | $18.3B | VS | |
$PSLV Sprott Physical Silver Trust | 69 | 82 | 80 | 98 | - | - | 17.3% | 17.7% | 100.0% | 100.0% | 100.0% | 1643.8% | 0.0% | 0.0x | $5.0B | VS | |
$UFCS UNITED FIRE GROUP INC | 68 | 81 | 93 | 76 | 5.0x | 3.5x | 13.2% | 4.1% | 99.9% | 14.7% | 11.1% | 9.2% | 2.1% | 16.0x | $775M | VS | |
$SLF SUN LIFE FINANCIAL INC | 68 | 83 | 95 | 63 | - | 1.4x | 50.6% | 3.6% | 32.0% | 31.3% | 7.9% | -12.9% | 4.3% | 24.0x | $37.8B | ||
$CBOE Cboe Global Markets, Inc. | 68 | 75 | 63 | 77 | 21.3x | 15.7x | 24.0% | 13.7% | 41.7% | 32.4% | 26.4% | 8.2% | 1.1% | 30.0x | $25.7B | VS | |
$PHYS Sprott Physical Gold Trust | 67 | 64 | 82 | 91 | - | - | 22.5% | 22.8% | 101.8% | 100.0% | 100.0% | 138.9% | 0.0% | 0.0x | $8.4B | VS | |
$VTMX Vesta Real Estate Corporation, S.A.B. de C.V. | 67 | 69 | 77 | 80 | - | - | 8.8% | 5.8% | 98.7% | 75.7% | 88.5% | 17.6% | 4.3% | 34.0x | $2.2B | VS | |
$GLDM World Gold Trust | 66 | 54 | 85 | 92 | 11.3x | 11.3x | - | 27.1% | 100.0% | 98.9% | 459.9% | 333.4% | 0.0% | 0.0x | $43.7B | VS | |
$HIG HARTFORD INSURANCE GROUP, INC. | 66 | 80 | 81 | 59 | 9.7x | 5.0x | 20.1% | 5.0% | 100.0% | 18.9% | 14.9% | 7.1% | 1.6% | 24.0x | $41.8B | VS | |
| SECTOR BENCH | - | - | - | - | - | 11.9x | 7.8x | 8.9% | 1.2% | 76.5% | 17.0% | 21.5% | 10.8% | 1.9% | 0.5x | - | REF |
SUN LIFE FINANCIAL INC (SLF) receives a "Buy" rating with a composite score of 68.2/100. It ranks #143 out of 7,333 stocks in our coverage universe and carries a 4-star rating. Ratings are driven by a 6-factor quantitative model measuring quality, value, momentum, investment, stability, and short interest.
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Kevin D. Strain
Chief Executive Officer
Labor Force
29,200
83
45
74
Audit Verdict: Average governance indicators based on financial metrics.
No recent insider transactions available for SLF
Outperforming peers — winners tend to keep winning over 3-12 months
Trading at a discount to fundamentals — favorable entry valuation
High profitability & efficiency — strong quality floor supports entry
Low volatility — smoother ride and historically better risk-adjusted returns
Moderate investment profile
Top-rated overall — multiple factors aligned for strong entry
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Relative valuation derived from Finance, Insurance, And Real Estate sector benchmarks. Model weights: EV/EBITDA (40%), P/B (35%), P/S (25%). Re-calculated daily.
No analyst ratings for SLF.
View All RatingsYOY expansion rate
Core pricing power
Operating efficiency
Bottom-line conversion
Equity capital efficiency
Asset base utilization
Financial leverage load
Direct cash return
Conservative accounting — High cash conversion efficiency
High margin volatility — erratic forensic earnings quality
Capital Income Projection
A $10,000 capital deployment would generate approximately $434 annually in verified dividends.
| Factor | Global | Sector | Tilt |
|---|---|---|---|
| PROFITABILITY | 83 | 98 | -15DRAG |
| MOMENTUM | 63 | 69 | -6DRAG |
| VALUATION | 95 | 100 | -5NEUTRAL |
| INVESTMENT | 45 | 88 | -43DRAG |
| STABILITY | 74 | 83 | -9DRAG |
| SHORT INT | 27 | 14 | +13ALPHA |
Global = full universe. Sector = relative to industry peers. Positive tilt indicates idiosyncratic strength.
ROE proxy 50.6% (sector 8.9%)
GM 32% vs sector 77%, OM 31% vs sector 17%
Capital turnover N/A
Rev growth -13%, 8yr history
Interest coverage 15.0x, Net debt/EBITDA -0.9x
Composite assessment of profitability, capital efficiency, and financial strength. Top-tier entities demonstrate sustainable cash flow generation and elite competitive moats.
Profit generated per dollar of shareholder equity
Efficiency of asset utilization
Pricing power and cost efficiency
Core business profitability
Bottom-line profitability
The Quality factor evaluates the persistence and magnitude of realized cash flows. Companies with scores >70 exhibit superior pricing power and structural financial resilience through diverse economic regimes.
Our uncertainty rating tracks the predictability of future cash flows and potential for permanent capital loss. Moderate visibility with standard industry cyclicality.
SUN LIFE FINANCIAL INC receives a Buy rating with a composite score of 68.2/100 and 4 out of 5 stars, ranking #143 of 7,333 stocks in our universe. SLF displays a favorable combination of factors that positions it above the majority of the market. While not without risk, the quantitative profile supports a constructive outlook.
SLF earns a quality score of 83/100, indicating above-average business quality. The company reports a return on equity of 50.6% (sector avg: 8.9%), gross margins of 32.0% (sector avg: 76.5%), net margins of 7.9% (sector avg: 21.5%). Companies in this tier generally demonstrate consistent profitability and efficient capital deployment, though they may face some competitive pressure.
From a valuation perspective, SLF scores an exceptional 95/100, indicating the stock trades at a deep discount relative to its fundamentals. Key valuation metrics include an EV/EBITDA of 1.40x, a P/B ratio of 2.03x. A value score this high suggests the market may be significantly underpricing the company's earnings power, assets, or cash flow generation.
With an investment score of 45/100, SLF exhibits moderate growth-oriented spending. Key growth metrics include revenue growth of -12.9% vs. a sector average of 10.8% and a return on assets of 3.6% (sector: 1.2%). The company appears to be balancing growth investments with capital returns, though the pace of investment may not be enough to accelerate top-line growth meaningfully.
SLF demonstrates moderate momentum with a score of 63/100, suggesting a neutral price trend without strong directional conviction. Revenue growth stands at -12.9% year-over-year, while a beta of 0.45 reflects its sensitivity to broader market moves. Moderate momentum may indicate the stock is consolidating or transitioning between trends, warranting close monitoring of upcoming catalysts.
SLF shows good financial stability with a score of 74/100. Key stability metrics include a beta of 0.45 and a debt-to-equity ratio of 24.00x (sector avg: 0.5x). This suggests manageable leverage and moderate price volatility, making it appropriate for investors seeking a balance between growth potential and capital preservation.
SUN LIFE FINANCIAL INC's short interest score of 27/100 reveals significant bearish positioning, suggesting institutional investors are actively betting against the stock. Specific risk factors include elevated leverage (D/E: 24.00x). At $37.8B (large-cap), SLF carries meaningful risk and is best suited for investors with high risk tolerance who have thoroughly evaluated the bear thesis.
SUN LIFE FINANCIAL INC offers an attractive dividend yield of 4.3%, placing it among the higher-yielding stocks in its peer group. This compares to a sector average dividend yield of 1.9%. A yield this high can provide meaningful income, but investors should verify the payout is sustainable by examining the payout ratio, free cash flow coverage, and any history of dividend cuts.
SUN LIFE FINANCIAL INC is a large-cap company in the Finance, Insurance, And Real Estate sector, ranked #6 of 50 in its sector (88th percentile) and #143 of 7,333 overall (98th percentile). Key comparisons include ROE of 50.6% exceeding the 8.9% sector median and operating margins of 31.3% above the 17.0% sector average. This top-quartile standing reflects exceptional competitive strength relative to Finance, Insurance, And Real Estate peers.
Quant Factor Profile
Key factor gap
Value (95) vs Short Int. (27) — closing this gap could shift the rating.
RANK #6 OF 50 IN FINANCIALS
EV/EBITDA 82% BELOW SECTOR MEDIAN (FAVORABLE)
ROE 468% ABOVE SECTOR MEDIAN (FAVORABLE)
Gross Margin 58% BELOW SECTOR MEDIAN
AUDIT DATA AS OF DEC 31, 2024 (Q3 FY2024)
We rate SUN LIFE FINANCIAL INC (SLF) as a Buy with a composite score of 68.2/100 at a current price of $64.78. The stock scores above average across the majority of our six quantitative factors and ranks #143 out of 7,333 stocks in our universe, reflecting a favorable risk-reward profile.
The rating is primarily driven by strength in value (95th percentile) and quality (83th percentile), which together account for the majority of the composite score. All factors score above the 40th percentile, indicating no material weakness in the quantitative profile. We assign a Narrow Moat rating (45/100), Low uncertainty, and Exemplary capital allocation.
Key items to watch: whether strong momentum is fundamentally supported by revenue trends. Any material change in these dynamics could warrant a reassessment of our rating. The moat trend is stable, which suggests the competitive landscape is stable for now.
SUN LIFE FINANCIAL INC holds a top-quartile position (#6 of 50) within the Finance, Insurance, And Real Estate sector, based on our composite quantitative scoring across quality, value, momentum, and stability factors. The composite score of 68.2/100 places it at rank #143 in our full 7,333-stock universe. With a $37.8B market capitalization, SUN LIFE FINANCIAL INC operates at meaningful scale within the Finance, Insurance, And Real Estate sector, providing competitive advantages in distribution, procurement, and customer reach.
Despite positive momentum (63th percentile), revenue contraction of -13% creates a divergence between price action and fundamental trajectory. This divergence suggests either that the market is looking through near-term weakness or that technical factors are temporarily inflating the stock. Investors should assess whether the revenue decline reflects cyclical weakness or structural challenges.
The margin cascade tells an important story: gross margins of 32% (-44.5pp vs sector) narrow to operating margins of 31% (+14.2pp vs sector) and net margins of 7.9%, yielding a gross-to-net conversion rate of 25%. This conversion rate is typical for the sector, suggesting a standard cost structure without notable efficiency advantages or disadvantages.
At a current price of $64.78, SUN LIFE FINANCIAL INC appears undervalued relative to its fundamentals. Our value factor score of 95/100 reflects a composite assessment across multiple valuation metrics including price-to-earnings, price-to-book, EV/EBITDA, and price-to-sales ratios relative to both sector peers and the broader market. The stock screens as attractively priced on a majority of these measures, suggesting the market may be underappreciating the underlying fundamentals.
The stock currently trades at EV/EBITDA of 1.4x (discounted to peers), P/B of 2.0x, P/S of 0.3x. We evaluate these multiples in the context of both absolute levels and sector-relative positioning to form our valuation view.
The stock's Buy rating (composite score 68.2/100) reflects broad-based quantitative strength, placing it in the top 20% of our 7,333-stock universe.
Returns on equity of 50.6% exceed the cost of equity for most companies, indicating genuine shareholder value creation and a reinvestment engine that compounds wealth over time.
A value factor score of 95/100 suggests the market is underpricing these fundamentals, creating a potential margin of safety for new investors.
A conservative balance sheet (24% D/E) provides financial flexibility for acquisitions, buybacks, or weathering economic downturns without dilution.
A 4.34% dividend yield provides income while you wait, and dividends historically account for a significant portion of total equity returns.
Revenue decline of -13% signals business deterioration — declining revenues make it difficult to grow into the current valuation and often precede further negative revisions.
We assign a Low uncertainty rating to SUN LIFE FINANCIAL INC. The company exhibits strong financial stability with a beta of 0.45, conservative leverage (24% D/E), and a stability factor in the 74th percentile. The predictable nature of the business model and solid financial position reduce the range of potential outcomes, giving us confidence in our fair value estimate.
Specific risk factors that inform our assessment include: low beta of 0.45 — while defensive, this may indicate limited upside participation in bull markets. Each of these factors independently widens the distribution of potential outcomes, and in combination they create a risk profile that demands careful position sizing. The stability factor at the 74th percentile and quality factor at the 83th percentile provide a quantitative summary of the overall risk landscape.
Key risk mitigants include: conservative leverage (24% D/E) limits balance sheet risk; above-average stability (74th percentile) suggests predictable business dynamics; a 4.34% dividend yield anchors total return. These factors partially offset the identified risks and provide downside protection in adverse scenarios. On balance, the risk-reward profile is favorable for long-term investors.
We rate SUN LIFE FINANCIAL INC's capital allocation as Exemplary. Management demonstrates a strong track record of balancing reinvestment with shareholder returns, evidenced by returns on equity of 50.6%, disciplined leverage (24% D/E), a 4.34% dividend yield. Exemplary allocators typically generate returns on equity above 20% while maintaining debt-to-equity below 50% — SUN LIFE FINANCIAL INC meets this high bar.
The balance sheet remains conservatively managed, providing financial flexibility for opportunistic investments while maintaining a margin of safety for shareholders. The company returns capital via a 4.34% dividend yield, and the combination of 3.6% return on assets and controlled leverage suggests management is deploying capital at rates well above the cost of capital — the hallmark of exemplary stewardship.
In summary, SUN LIFE FINANCIAL INC receives a Buy rating with a composite score of 68.2/100 (rank #143 of 7,333). Our quantitative framework assigns a Narrow Moat (45/100, trend: stable), Low uncertainty, and Exemplary capital allocation. The average factor score across quality, value, momentum, stability, and investment is 72/100.
Our analysis supports a constructive view on SUN LIFE FINANCIAL INC. The combination of identifiable competitive advantages, low uncertainty, and exemplary capital allocation creates a risk-reward profile that favors accumulation at current levels. We recommend investors consider adding this name to portfolios aligned with the stock's risk profile.
Analysis derived from Blank Capital Research quantitative terminal. For informational purposes only. No trade solicitation. Past performance not indicative of future results. Consult a qualified advisor.
We assign SUN LIFE FINANCIAL INC a Narrow Moat rating with a composite moat score of 45/100. The company possesses identifiable competitive advantages, though they are less entrenched than those of wide-moat peers. Our analysis indicates that SUN LIFE FINANCIAL INC can sustain above-average returns on invested capital for at least 10 years, with the strongest contributor being financial resilience at 18.1/20.
The strongest moat sources are financial resilience (18.1/20) and economic value creation (15/20). Interest coverage 15.0x, Net debt/EBITDA -0.9x. ROE proxy 50.6% (sector 8.9%). These pillars form the core of SUN LIFE FINANCIAL INC's competitive identity and are the primary drivers of excess returns in our framework.
Areas of relative weakness include reinvestment efficiency (0/20) and growth durability (5.3/20). Capital turnover N/A. Improvement in these areas could meaningfully widen the moat over time, while deterioration would be an early warning of competitive erosion.
Our moat trend assessment is Stable. Multi-year ROIC and operating margin trajectories show neither meaningful improvement nor deterioration, suggesting the competitive position is steady. We expect SUN LIFE FINANCIAL INC's moat profile to remain largely unchanged absent a material shift in return on capital or industry dynamics.
Key profit drivers include operating margins of 31% reflecting effective cost management, declining revenues (-13%) that pressure the earnings outlook, returns on equity of 50.6% driving shareholder value creation. The margin cascade from 32% gross to 31% operating to 7.9% net reveals the company's cost structure and reinvestment intensity. Our analysis indicates that the profit engine is high-quality and likely sustainable, with the quality factor at the 83th percentile.
The margin profile shows gross margins of 32%, operating margins of 31%, net margins of 7.9%. Return metrics include ROE of 50.6% and ROA of 3.6%. Relative to the Finance, Insurance, And Real Estate sector, gross margins are 44.5 percentage points below the sector median of 77%, and ROE of 50.6% compares to a sector median of 8.9%.
The balance sheet reflects a conservatively managed balance sheet with D/E of 24%, a dividend yield of 4.34%, revenue growth of -13%. The sector median D/E is 0%, putting SUN LIFE FINANCIAL INC at higher leverage than the typical peer. Overall balance sheet health is adequate for the current business environment.
Above 50MA
37.18%
Net New Highs
+51081
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Sun Life Financial’s fair value estimate has been revised to CA$95.57 from CA$92.79, pointing to a modest adjustment in where analysts see the shares settling on their models. That move lines up with a cluster of updated price targets in the mid to high CA$90s, where bullish and more cautious views are now competing around what the company needs to deliver. Read on to see what is driving this evolving narrative and how you can track the key factors behind it. Stay updated as the Fair Value...
Sun Life U.S. is expanding access to its Expert Cancer Review (ECR) service by proactively engaging members closer to the time of diagnosis. When a member files a cancer-related claim for disability or critical illness/cancer (supplemental health) insurance, Sun Life will reach out to connect them to ECR services available through their employers' Sun Life stop-loss policy. Members must also be enrolled in Sun Life disability or supplemental benefits.
Sun Life Financial Inc. announced a dividend of $0.92 per share on common shares, payable March 31, 2026 to shareholders of record on February 25, 2026. The dividend amount remains unchanged from the previous quarter. The company also declared dividends on Class A Non-Cumulative Preferred Shares payable on the same date.
Dividend 15 Split Corp. successfully completed an overnight offering of Preferred Shares (TSX: DFN) raising $142.6 million in gross proceeds. The Preferred Shares will trade on the Toronto Stock Exchange under symbol DFN.PR.A and will provide holders with fixed 7.00% annual cumulative preferential monthly cash dividends. Net proceeds will be invested in a portfolio of high-quality Canadian dividend-yielding companies.