SCOR

Company Overview — What Does COMSCORE, INC. Do?

comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics. Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia. COMSCORE, INC. (SCOR) is classified as a micro-cap stock in the Industrials sector, specifically within the Business Services industry. The company is led by CEO Jonathan Carpenter and employs approximately 1,360 people, headquartered in RESTON, Virginia. With a market capitalization of $106M, SCOR is one of the notable companies in the Industrials sector.

COMSCORE, INC. (SCOR) Stock Rating — Reduce (April 2026)

As of April 2026, COMSCORE, INC. receives a Reduce rating with a composite score of 38.6/100 and 2 out of 5 stars from the Blank Capital Research quantitative model.SCOR ranks #2,092 out of 4,446 stocks in our coverage universe. Within the Industrials sector, COMSCORE, INC. ranks #330 of 752 stocks, placing it in the upper half of its Industrials peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).

SCOR Stock Price and 52-Week Range

COMSCORE, INC. (SCOR) currently trades at $7.43. The stock lost $0.05 (0.7%) in the most recent trading session. The 52-week high for SCOR is $10.18, which means the stock is currently trading -27.0% from its annual peak. The 52-week low is $4.39, putting the stock 69.2% above its annual trough. Recent trading volume was 16K shares, suggesting relatively thin trading activity.

Is SCOR Overvalued or Undervalued? — Valuation Analysis

COMSCORE, INC. (SCOR) carries a value factor score of 47/100 in the Blank Capital model, indicating fair valuation relative to historical norms. The trailing price-to-earnings ratio is 1.74x, compared to the Industrials sector average of 28.33x — a discount of 94%. The price-to-book ratio stands at 0.99x, versus the sector average of 2.23x. The price-to-sales ratio is 0.31x, compared to 0.50x for the average Industrials stock. On an enterprise value basis, SCOR trades at 8.39x EV/EBITDA, versus 5.70x for the sector.

Overall, SCOR's valuation appears roughly in line with sector benchmarks, suggesting the market is pricing the stock fairly given its current fundamentals and growth trajectory. Neither deep value nor significantly overpriced, the stock occupies a middle ground on valuation.

COMSCORE, INC. Profitability — ROE, Margins, and Quality Score

COMSCORE, INC. (SCOR) earns a quality factor score of 35/100, signaling below-average profitability metrics relative to the broader market. The return on equity (ROE) is -66.1%, compared to the Industrials sector average of 8.9%, which is below typical expectations for high-quality companies. Return on assets (ROA) comes in at -18.1% versus the sector average of 3.3%.

On a margin basis, COMSCORE, INC. reports gross margins of 40.5%, compared to 35.8% for the sector. The operating margin is -17.4% (sector: 6.2%). Net profit margin stands at -20.8%, versus 3.9% for the average Industrials stock. Revenue growth is running at 3.6% on a trailing basis, compared to 6.4% for the sector. Profitability is below benchmark levels, which may reflect industry headwinds, elevated reinvestment, or structural challenges.

SCOR Debt, Balance Sheet, and Financial Health

COMSCORE, INC. has a debt-to-equity ratio of 37.0%, compared to the Industrials sector average of 70.0%. The low leverage indicates a conservative balance sheet with significant financial flexibility. The current ratio is 0.78x, which may signal near-term liquidity tightness. Total debt on the balance sheet is $42M. Cash and equivalents stand at $27M.

SCOR has a beta of 0.81, meaning it is roughly in line with the broader market in terms of price volatility. The stability factor score for COMSCORE, INC. is 42/100, reflecting average volatility within the normal range for its sector.

COMSCORE, INC. Revenue and Earnings History — Quarterly Trend

In TTM 2026, COMSCORE, INC. reported revenue of $352M and earnings per share (EPS) of $4.30. Net income for the quarter was $-74M. Gross margin was 40.5%. Operating income came in at $-62M.

In FY 2025, COMSCORE, INC. reported revenue of $357M and earnings per share (EPS) of $4.30. Net income for the quarter was $-10M. Gross margin was 40.5%. Revenue grew 0.4% year-over-year compared to FY 2024. Operating income came in at $5M.

In Q3 2025, COMSCORE, INC. reported revenue of $89M and earnings per share (EPS) of $-0.86. Net income for the quarter was $453,000. Gross margin was 40.6%. Revenue grew 0.5% year-over-year compared to Q3 2024. Operating income came in at $2M.

In Q2 2025, COMSCORE, INC. reported revenue of $89M and earnings per share (EPS) of $-2.73. Net income for the quarter was $-9M. Gross margin was 40.6%. Revenue grew 4.1% year-over-year compared to Q2 2024. Operating income came in at $-2M.

Over the past 8 quarters, COMSCORE, INC. has demonstrated a growth trajectory, with revenue expanding from $86M to $352M. Investors analyzing SCOR stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.

SCOR Dividend Yield and Income Analysis

COMSCORE, INC. (SCOR) does not currently pay a dividend. This is common among smaller companies in the Business Services industry that prefer to reinvest cash flows into business expansion rather than returning capital to shareholders. Income-focused investors looking for Industrials dividend stocks may want to explore other Industrials stocks or use the stock screener to filter by dividend yield.

SCOR Momentum and Technical Analysis Profile

COMSCORE, INC. (SCOR) has a momentum factor score of 36/100, signaling weak relative price performance. Stocks with low momentum scores have historically tended to continue underperforming in the near term. The investment factor score is 32/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 48/100 reflects moderate short selling activity.

SCOR vs Competitors — Industrials Sector Ranking and Peer Comparison

Within the Industrials sector, COMSCORE, INC. (SCOR) ranks #330 out of 752 stocks based on the Blank Capital composite score. This places SCOR in the upper half of all Industrials stocks in our coverage universe. Key competitors and sector peers include South Bow Corp (SOBO) with a score of 56.5/100, TSAKOS ENERGY NAVIGATION LTD (TEN) with a score of 61.4/100, Great Lakes Dredge & Dock CORP (GLDD) with a score of 56.7/100, Tri Pointe Homes, Inc. (TPH) with a score of 57.3/100, and Clear Channel Outdoor Holdings, Inc. (CCO) with a score of 52.2/100.

Comparing SCOR against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full SCOR vs S&P 500 (SPY) comparison to assess how COMSCORE, INC. stacks up against the broader market across all factor dimensions.

SCOR Next Earnings Date

No upcoming earnings date has been announced for COMSCORE, INC. (SCOR) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.

Should You Buy SCOR? — Investment Thesis Summary

The quantitative profile for COMSCORE, INC. suggests caution. The quality score of 35/100 flags below-average profitability. Momentum is weak at 36/100, a headwind for near-term performance.

In summary, COMSCORE, INC. (SCOR) earns a Reduce rating with a composite score of 38.6/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on SCOR stock.

Related Resources for SCOR Investors

Explore more research and tools: SCOR vs S&P 500 comparison, top Industrials stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare SCOR head-to-head with peers: SCOR vs SOBO, SCOR vs TEN, SCOR vs GLDD.