Is PLNT a good stock to buy right now?

Based on our 6-factor quantitative model, Planet Fitness, Inc. (PLNT) receives a "Reduce" rating with a composite score of 43.3/100. It is ranked #3,081 out of 4,446 stocks. Key factor scores: Quality 50/100, Value 61/100, Momentum 24/100. The timing signal is "Bearish". This is quantitative analysis only — not investment advice.

What is the stock rating for PLNT?

Planet Fitness, Inc. (PLNT) has a "Reduce" rating and 2-star score. The composite score of 43.3 ranks it #3,081 among 4,446 U.S. stocks. Ratings are updated weekly using academically-proven factor models.

What sector is PLNT in?

Planet Fitness, Inc. operates in the Communication Services sector (Entertainment industry) with a market cap of $5.73 billion. It is classified as a mid-cap stock.

Does PLNT pay a dividend?

PLNT does not currently pay a regular dividend. The company may be reinvesting profits for growth.

What is PLNT's P/E ratio?

PLNT has a trailing P/E ratio of 29.19x. The Communication Services sector average is 26.1x. This P/E is in a moderate range relative to the broader market.

How profitable is PLNT?

PLNT's quality factor score is 50/100. Gross margin: 85.3%. ROE: -117.3% vs sector average 1.0%. High margins suggest pricing power and competitive moats.

How is PLNT valued compared to peers?

PLNT's value factor score is 61/100 (higher = cheaper). Key multiples: P/E 29.2x, EV/EBITDA 15.9x. The stock appears attractively valued versus peers.

What is PLNT's debt level?

PLNT's debt-to-equity ratio is -1325%. Sector average: 82%. Low leverage suggests conservative financial management.

PLNT has a beta of 0.42, meaning it is less volatile than the market. Stability score: 75/100.

Does PLNT have high short interest?

PLNT's short interest factor score is 27/100 (higher = less short selling). Elevated short interest may indicate bearish sentiment or short squeeze potential.

PLNT Stock Analysis: Top Mid-Cap Reduce (Score 43.3/100) | Blank Capital Research

Data Series	1D	5D	1M	YTD	1Y	3Y	5Y	10Y
PLNT	-2.78%	-3.94%	-7.72%	-35.10%	-25.15%	-	-	-
Industry Proxy XLC	-0.28%	+2.01%	-2.92%	-3.20%	+25.91%	-	-	-
U.S. Market SPY	-0.07%	+3.60%	+0.34%	-0.36%	+29.52%	-	-	-
Alpha vs Market	-2.71%	-7.55%	-8.06%	-34.74%	-54.68%	-	-	-
Alpha vs Sector	-2.50%	-5.96%	-4.80%	-31.89%	-51.07%	-	-	-

Metric	PLNT	Benchmark
P/E Ratio	29.2x	+12%
EV/EBITDA	15.9x	+219%
Price / Book	-34.2x

Stock Entity	Score▼	Quality	Value	Momentum	P/E Ratio	ROE	Gross Margin	Net Margin	Rev Growth	D/E Ratio	Market Cap	Compare
TIGO MILLICOM INTERNATIONAL CELLULAR SA	62	41	67	81	-	143.3%	42.5%	4.6%	-	884.0x	$12.9B	VS
VZ VERIZON COMMUNICATIONS INC	54	50	77	54	10.8x	17.6%	60.5%	13.7%	3.1%	282.0x	$208.3B	VS
DLX DELUXE CORP	54	50	76	69	16.4x	11.6%	53.3%	3.7%	0.4%	321.0x	$1.3B	VS
NYT NEW YORK TIMES CO	53	50	52	68	49.3x	13.6%	50.2%	10.4%	12.1%	47.0x	$13.8B	VS
BCE BCE INC	52	37	71	51	186.8x	8.8%	43.4%	1.5%	-9.3%	237.0x	$23.7B	VS
T AT&T INC.	52	50	68	46	9.9x	15.3%	62.0%	15.8%	3.1%	107.0x	$197.7B	VS
MSGE Madison Square Garden Entertainment Corp.	51	50	59	67	48.3x	166.0%	40.3%	-1.0%	101.4%	1,540.0x	$2.7B	VS
ADEA Adeia Inc.	50	50	61	67	51.2x	11.8%	100.0%	16.4%	-0.0%	87.0x	$2.8B	VS
CDRO Codere Online Luxembourg, S.A.	50	46	53	61	-	65.0%	90.7%	1.9%	12.7%	0.0x	$389M	VS
TGNA TEGNA INC	50	50	67	46	10.4x	9.8%	38.3%	10.6%	-8.4%	80.0x	$3.2B	VS
PLNT Planet Fitness, Inc.	43	50	61	24	29.2x	-117.3%	85.3%	16.2%	9.8%	-1,325.0x	$5.7B

Key Ratio	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016
Gross Margin %	0.9%	0.8%	0.8%	0.8%	-	-	0.8%	0.9%	0.7%	0.7%	0.7%
Operating Margin %	0.3%	0.3%	0.3%	0.3%	0.2%	0.2%	0.1%	0.1%	0.3%	0.3%	0.3%
EBITDA Margin %	0.4%	0.4%	0.4%	0.4%	0.4%	0.4%	0.1%	0.1%	0.4%	1.2%	0.4%
Net Margin %	0.2%	0.2%	0.1%	0.1%	0.1%	0.1%	-0.0%	0.1%	0.2%	0.1%	0.2%
FCF Margin %	4.2%	-	-	18.1%	-	-	-2.1%	8.8%	25.1%	21.7%	24.7%
ROE %	-41.8%	-45.6%	-80.9%	-127.1%	-52.2%	-7.2%	2.2%	-19.2%	-27.5%	-43.2%	-54.5%
ROA %	0.1%	0.1%	0.1%	0.0%	0.0%	0.0%	-0.0%	0.1%	0.1%	0.1%	0.1%
ROIC %	0.1%	15.6%	13.1%	10.9%	10.2%	10.2%	6.0%	25.7%	28.6%	25.2%	17.0%

Key Ratio

TTM

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016

Gross Margin %

0.9%

0.8%

0.9%

0.7%

Operating Margin %

0.3%

0.2%

0.1%

0.3%

EBITDA Margin %

0.4%

0.1%

0.4%

1.2%

0.4%

Net Margin %

0.2%

0.1%

-0.0%

0.1%

0.2%

0.1%

0.2%

FCF Margin %

4.2%

18.1%

-2.1%

8.8%

25.1%

21.7%

24.7%

ROE %

-41.8%

-45.6%

-80.9%

-127.1%

-52.2%

-7.2%

2.2%

-19.2%

-27.5%

-43.2%

-54.5%

ROA %

0.1%

0.0%

-0.0%

0.1%

ROIC %

0.1%

15.6%

13.1%

10.9%

10.2%

6.0%

25.7%

28.6%

25.2%

17.0%

Line Item	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
	$1.2B	$1.3B	$1.2B	$1.1B	$937M	$587M	$1.0B	$1.7B	$573M	$430M	$378M	$331M
	—	$230M	$197M	—	—	—	—	—	—	—	—	—
	$1.1B	$1.1B	$985M	$881M	—	—	$948M	$1.5B	$410M	$301M	$256M	$217M
Gross Margin	85.3%	82.6%	83.3%	82.3%	---	---	82.5%	88.3%	71.6%	69.9%	67.7%	65.7%
	—	$138M	$129M	—	$115M	$95M	—	—	—	—	—	—
Depreciation	—	$156M	$160M	$152M	$124M	$63M	$60M	$50M	$40M	$36M	$34M	$34M
Total Operating Expenses	—	$699M	$660M	—	$707M	$444M	—	—	—	—	—	—
	$370M	$395M	$324M	$273M	$230M	$143M	$60M	$233M	$184M	$148M	$116M	$72M
EBIT	$370M	$395M	$324M	$273M	$230M	$143M	$60M	$233M	$184M	$148M	$116M	$72M
EBITDA	$527M	$550M	$485M	$428M	$354M	$206M	$125M	$217M	$218M	$500M	$151M	$106M
Operating Margin	29.7%	29.8%	27.4%	25.5%	24.6%	24.4%	14.7%	14.1%	32.1%	34.3%	30.6%	21.8%
EBITDA Margin	42.5%	41.6%	41.0%	40.0%	37.8%	35.1%	12.3%	13.1%	38.1%	116.3%	40.0%	32.1%
	—	—	—	$87M	$89M	$81M	$82M	$61M	$51M	—	—	—
	—	$309M	$247M	—	$161M	$52M	—	—	—	—	—	—
Income Tax Expense	—	$86M	$68M	$59M	$51M	$6M	$687K	$38M	$29M	$374M	$19M	$9M
	$202M	$220M	$174M	$147M	$110M	$46M	-$15M	$135M	$103M	$56M	$71M	$38M
Net Margin	16.2%	16.6%	14.8%	13.7%	11.8%	7.9%	-3.7%	8.2%	18.0%	12.9%	18.8%	11.5%
	-	-	-	$1.63	-	-	$-0.19	$1.42	-	-	-	-
Diluted EPS	-	-	-	$1.63	-	-	$-0.19	$1.42	-	-	-	-

Line Item

TTM

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

$1.2B

$1.3B

$1.2B

$1.1B

$937M

$587M

$1.0B

$1.7B

$573M

$430M

$378M

$331M

—

$230M

$197M

—

$1.1B

$985M

$881M

—

$948M

$1.5B

$410M

$301M

$256M

$217M

Gross Margin

85.3%

82.6%

83.3%

82.3%

---

82.5%

88.3%

71.6%

69.9%

67.7%

65.7%

—

$138M

$129M

—

$115M

$95M

—

Depreciation

—

$156M

$160M

$152M

$124M

$63M

$60M

$50M

$40M

$36M

$34M

Total Operating Expenses

—

$699M

$660M

—

$707M

$444M

—

$370M

$395M

$324M

$273M

$230M

$143M

$60M

$233M

$184M

$148M

$116M

$72M

EBIT

$370M

$395M

$324M

$273M

$230M

$143M

$60M

$233M

$184M

$148M

$116M

$72M

EBITDA

$527M

$550M

$485M

$428M

$354M

$206M

$125M

$217M

$218M

$500M

$151M

$106M

Operating Margin

29.7%

29.8%

27.4%

25.5%

24.6%

24.4%

14.7%

14.1%

32.1%

34.3%

30.6%

21.8%

EBITDA Margin

42.5%

41.6%

41.0%

40.0%

37.8%

35.1%

12.3%

13.1%

38.1%

116.3%

40.0%

32.1%

—

$87M

$89M

$81M

$82M

$61M

$51M

—

$309M

$247M

—

$161M

$52M

—

Income Tax Expense

—

$86M

$68M

$59M

$51M

$6M

$687K

$38M

$29M

$374M

$19M

$9M

$202M

$220M

$174M

$147M

$110M

$46M

-$15M

$135M

$103M

$56M

$71M

$38M

Net Margin

16.2%

16.6%

14.8%

13.7%

11.8%

7.9%

-3.7%

8.2%

18.0%

12.9%

18.8%

11.5%

$1.63

$-0.19

$1.42

Diluted EPS

$1.63

$-0.19

$1.42

Planet Fitness, Inc. (PLNT) Stock Analysis — April 2026 Rating, Price, and Forecast

Last updated: April 2026

Company Overview — What Does Planet Fitness, Inc. Do?

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. It operates through Franchise, Corporate-Owned Stores, and Equipment segments. The Franchise segment is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Stores segment operates corporate-owned stores in the United States and Canada. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States and Canada. As of December 31,2021, the company had 2,254 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire. Planet Fitness, Inc. (PLNT) is classified as a mid-cap stock in the Communication Services sector, specifically within the Entertainment industry. The company is led by CEO Christopher J. Rondeau and employs approximately 2,800 people, headquartered in Newington, New Hampshire. With a market capitalization of $5.7B, PLNT is one of the notable companies in the Communication Services sector.

Planet Fitness, Inc. (PLNT) Stock Rating — Reduce (April 2026)

As of April 2026, Planet Fitness, Inc. receives a Reduce rating with a composite score of 43.3/100 and 2 out of 5 stars from the Blank Capital Research quantitative model.PLNT ranks #3,081 out of 4,446 stocks in our coverage universe. Within the Communication Services sector, Planet Fitness, Inc. ranks #92 of 134 stocks, placing it in the lower half of its Communication Services peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).

PLNT Stock Price and 52-Week Range

Planet Fitness, Inc. (PLNT) currently trades at $70.40. The stock lost $2.01 (2.8%) in the most recent trading session. The 52-week high for PLNT is $114.47, which means the stock is currently trading -38.5% from its annual peak. The 52-week low is $73.01, putting the stock -3.6% above its annual trough. Recent trading volume was 930K shares, suggesting relatively thin trading activity.

Is PLNT Overvalued or Undervalued? — Valuation Analysis

Planet Fitness, Inc. (PLNT) carries a value factor score of 61/100 in the Blank Capital model, indicating fair valuation relative to historical norms. The trailing price-to-earnings ratio is 29.19x, compared to the Communication Services sector average of 26.08x — a premium of 12%. The price-to-sales ratio is 4.75x, compared to 0.55x for the average Communication Services stock. On an enterprise value basis, PLNT trades at 15.90x EV/EBITDA, versus 4.98x for the sector.

Overall, PLNT's valuation appears roughly in line with sector benchmarks, suggesting the market is pricing the stock fairly given its current fundamentals and growth trajectory. Neither deep value nor significantly overpriced, the stock occupies a middle ground on valuation.

Planet Fitness, Inc. Profitability — ROE, Margins, and Quality Score

Planet Fitness, Inc. (PLNT) earns a quality factor score of 50/100, indicating solid business quality with consistent operational execution. The return on equity (ROE) is -117.3%, compared to the Communication Services sector average of 1.0%, which is below typical expectations for high-quality companies. Return on assets (ROA) comes in at 6.5% versus the sector average of -0.0%.

On a margin basis, Planet Fitness, Inc. reports gross margins of 85.3%, compared to 56.4% for the sector. The operating margin is 29.7% (sector: 0.4%). Net profit margin stands at 16.2%, versus -0.9% for the average Communication Services stock. Revenue growth is running at 9.8% on a trailing basis, compared to 3.0% for the sector. The overall profitability profile is adequate, though there may be room for margin expansion.

PLNT Debt, Balance Sheet, and Financial Health

Planet Fitness, Inc. has a debt-to-equity ratio of -1325.0%, compared to the Communication Services sector average of 82.0%. The low leverage indicates a conservative balance sheet with significant financial flexibility. The current ratio is 2.11x, indicating strong short-term liquidity. Total debt on the balance sheet is $2.48B. Cash and equivalents stand at $329M.

PLNT has a beta of 0.42, meaning it is less volatile than the S&P 500, making it a relatively defensive holding. The stability factor score for Planet Fitness, Inc. is 75/100, indicating low-volatility characteristics and consistent price behavior that appeals to risk-averse investors.

Planet Fitness, Inc. Revenue and Earnings History — Quarterly Trend

In TTM 2026, Planet Fitness, Inc. reported revenue of $1.24B. Net income for the quarter was $202M. Gross margin was 85.3%. Operating income came in at $370M.

In FY 2025, Planet Fitness, Inc. reported revenue of $1.32B. Net income for the quarter was $220M. Gross margin was 82.6%. Revenue grew 12.1% year-over-year compared to FY 2024. Operating income came in at $395M.

In Q3 2025, Planet Fitness, Inc. reported revenue of $330M. Net income for the quarter was $59M. Gross margin was 82.4%. Revenue grew 13.0% year-over-year compared to Q3 2024. Operating income came in at $107M.

In Q2 2025, Planet Fitness, Inc. reported revenue of $341M. Net income for the quarter was $58M. Gross margin was 82.6%. Revenue grew 13.3% year-over-year compared to Q2 2024. Operating income came in at $102M.

Over the past 8 quarters, Planet Fitness, Inc. has demonstrated a growth trajectory, with revenue expanding from $301M to $1.24B. Investors analyzing PLNT stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.

PLNT Dividend Yield and Income Analysis

Planet Fitness, Inc. (PLNT) does not currently pay a dividend. This is common among smaller companies in the Entertainment industry that prefer to reinvest cash flows into business expansion rather than returning capital to shareholders. Income-focused investors looking for Communication Services dividend stocks may want to explore other Communication Services stocks or use the stock screener to filter by dividend yield.

PLNT Momentum and Technical Analysis Profile

Planet Fitness, Inc. (PLNT) has a momentum factor score of 24/100, signaling weak relative price performance. Stocks with low momentum scores have historically tended to continue underperforming in the near term. The investment factor score is 29/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 27/100 signals elevated short interest, which can indicate bearish sentiment among institutional investors.

PLNT vs Competitors — Communication Services Sector Ranking and Peer Comparison

Within the Communication Services sector, Planet Fitness, Inc. (PLNT) ranks #92 out of 134 stocks based on the Blank Capital composite score. This places PLNT in the lower half of all Communication Services stocks in our coverage universe. Key competitors and sector peers include MILLICOM INTERNATIONAL CELLULAR SA (TIGO) with a score of 61.6/100, TEGNA INC (TGNA) with a score of 49.6/100, VERIZON COMMUNICATIONS INC (VZ) with a score of 54.2/100, DELUXE CORP (DLX) with a score of 53.8/100, and NEW YORK TIMES CO (NYT) with a score of 53.2/100.

Comparing PLNT against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full PLNT vs S&P 500 (SPY) comparison to assess how Planet Fitness, Inc. stacks up against the broader market across all factor dimensions.

PLNT Next Earnings Date

No upcoming earnings date has been announced for Planet Fitness, Inc. (PLNT) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.

Should You Buy PLNT? — Investment Thesis Summary

The quantitative profile for Planet Fitness, Inc. suggests caution. The value score of 61/100 suggests attractive pricing relative to fundamentals. Momentum is weak at 24/100, a headwind for near-term performance. Low volatility (stability score 75/100) reduces downside risk.

In summary, Planet Fitness, Inc. (PLNT) earns a Reduce rating with a composite score of 43.3/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on PLNT stock.

Related Resources for PLNT Investors

Explore more research and tools: PLNT vs S&P 500 comparison, top Communication Services stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare PLNT head-to-head with peers: PLNT vs TIGO, PLNT vs TGNA, PLNT vs VZ.

Business quality

Valuation edge

Market alpha

Unlock Investment Thesis

Unlock Performance & Technicals

Unlock Valuation Tools

Institutional peer matrix

Dispersion: efficiency vs. valuation

Lateral intelligence network

Unlock Financial Statements

Unlock Ownership & Management

Intelligence Feed

Planet Fitness Inc - Cl A (NYSE:PLNT) Shows Strong Growth and a High-Rated Technical Breakout Setup

Is Planet Fitness (PLNT) Pricing Look Attractive After This Year’s 33% Share Price Slide

iFIT Names Marc Washington as President & CFO

Will Planet Fitness’ (PLNT) Franchise Expansion and Black Card Price Hike Shift Its Growth Narrative

Planet Fitness Stock Has Been Absolutely Hammered This Year. Is It Time to Buy?

Unlock Earnings Transcripts

Institutional Intelligence FAQ

Related Research & Tools

Related Communication Services Stocks

Planet Fitness, Inc. (PLNT) Stock Analysis — April 2026 Rating, Price, and Forecast

Company Overview — What Does Planet Fitness, Inc. Do?

Planet Fitness, Inc. (PLNT) Stock Rating — Reduce (April 2026)

PLNT Stock Price and 52-Week Range

Is PLNT Overvalued or Undervalued? — Valuation Analysis

Planet Fitness, Inc. Profitability — ROE, Margins, and Quality Score

PLNT Debt, Balance Sheet, and Financial Health

Planet Fitness, Inc. Revenue and Earnings History — Quarterly Trend

PLNT Dividend Yield and Income Analysis

PLNT Momentum and Technical Analysis Profile

PLNT vs Competitors — Communication Services Sector Ranking and Peer Comparison

PLNT Next Earnings Date

Should You Buy PLNT? — Investment Thesis Summary

Related Resources for PLNT Investors

Comments

Institutional Benchmarks

Related research

Get alerted on rating changes

Intelligence Feed

Planet Fitness Inc - Cl A (NYSE:PLNT) Shows Strong Growth and a High-Rated Technical Breakout Setup

Is Planet Fitness (PLNT) Pricing Look Attractive After This Year’s 33% Share Price Slide

iFIT Names Marc Washington as President & CFO

Will Planet Fitness’ (PLNT) Franchise Expansion and Black Card Price Hike Shift Its Growth Narrative

Planet Fitness Stock Has Been Absolutely Hammered This Year. Is It Time to Buy?