IMPORTANT DISCLAIMER: Blank Capital Research ("BCR") is a technology platform, not a registered investment advisor or broker-dealer. The algorithmically generated signals, scores, and rankings provided on this site ("God Mode" Signals) are for informational and research purposes only and do not constitute financial advice, investment recommendations, or an offer to sell or solicit an offer to buy any securities.
HYPOTHETICAL PERFORMANCE RESULTS: The "timing scores" and "regime signals" displayed are based on quantitative models. Hypothetical or simulated performance results have certain inherent limitations. Unlike an actual performance record, simulated results do not represent actual trading. Also, since the trades have not actually been executed, the results may have under-or-over compensated for the impact, if any, of certain market factors, such as lack of liquidity.
RISK OF LOSS: Trading in financial markets involves a high degree of risk and may result in the loss of your entire investment. Data provided by third-party sources (Intrinio, Snowflake) is believed to be reliable but is not guaranteed for accuracy or completeness. Past performance is not indicative of future results.
© 2026 Blank Capital Research. All rights reserved. System Version: Aegis V8 (God Mode).
Verdict
Quantitative factor alignment verified for current market regime.
Quant Score
Rank
#2123
Positioning
Market Dominance
Finance, Insurance, And Real Estate
Insurance
$18.5B
Daniel J. Houston
Principal Financial Group, Inc. provides retirement, asset management, and insurance products to businesses, individuals, and institutional clients. The Retirement and Income Solutions segment provides a portfolio of asset accumulation products and services for retirement savings and income. The Principal Global Investors segment provides equity, fixed income, real estate, and other alternative investments. The U.S. Insurance Solutions segment offers specialty benefits, such as group dental and vision insurance, group life insurance, and group and individual disability insurance.
Headcount
19.3K
HQ Base
Des Moines, Iowa
Get full access to institutional-quality research tools with Blank Capital Pro.
Upgrade to ProStarting at $19.99/mo
Get full access to institutional-quality research tools with Blank Capital Pro.
Upgrade to ProStarting at $19.99/mo
Dates updated upon official exchange announcement.
Get full access to institutional-quality research tools with Blank Capital Pro.
Upgrade to ProStarting at $19.99/mo
Get full access to institutional-quality research tools with Blank Capital Pro.
Upgrade to ProStarting at $19.99/mo
Get full access to institutional-quality research tools with Blank Capital Pro.
Upgrade to ProStarting at $19.99/mo
X-AXIS: EV/EBITDA (LOWER = CHEAPER) | Y-AXIS: ROE (HIGHER = ELITE) | RED CIRCLE = PFG ANALYSIS TARGET
| Stock | Rating | Score▼ | Quality | Value | Momentum | P/E | EV/EBITDA | ROE | ROA | Gross Mgn | Op Mgn | Net Mgn | Rev Growth | Div Yield | D/E | Mkt Cap | AUDIT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
$SII SPROTT INC. | 75 | 91 | 87 | 98 | - | - | 15.7% | 12.8% | 48.9% | 37.0% | 28.8% | 14.9% | 2.5% | 0.0x | $1.1B | VS | |
$PUK PRUDENTIAL PLC | 73 | 88 | 97 | 80 | - | - | 13.2% | 1.4% | 100.0% | 97.0% | 23.8% | 11.8% | 2.7% | 5.0x | $21.5B | VS | |
$NMR NOMURA HOLDINGS INC | 72 | 81 | 92 | 87 | - | - | 9.9% | 0.6% | 84.5% | 70.0% | 7.3% | 14.9% | 0.0% | 923.0x | $18.3B | VS | |
$PSLV Sprott Physical Silver Trust | 69 | 82 | 80 | 98 | - | - | 17.3% | 17.7% | 100.0% | 100.0% | 100.0% | 1643.8% | 0.0% | 0.0x | $5.0B | VS | |
$UFCS UNITED FIRE GROUP INC | 68 | 81 | 93 | 76 | 5.0x | 3.5x | 13.2% | 4.1% | 99.9% | 14.7% | 11.1% | 9.2% | 2.1% | 16.0x | $775M | VS | |
$SLF SUN LIFE FINANCIAL INC | 68 | 83 | 95 | 63 | - | - | 12.6% | 0.9% | 32.0% | 31.3% | 7.9% | -12.9% | 4.3% | 24.0x | $37.8B | VS | |
$CBOE Cboe Global Markets, Inc. | 68 | 75 | 63 | 77 | 21.3x | 15.7x | 24.0% | 13.7% | 41.7% | 32.4% | 26.4% | 8.2% | 1.1% | 30.0x | $25.7B | VS | |
$PHYS Sprott Physical Gold Trust | 67 | 64 | 82 | 91 | - | - | 22.5% | 22.8% | 101.8% | 100.0% | 100.0% | 138.9% | 0.0% | 0.0x | $8.4B | VS | |
$VTMX Vesta Real Estate Corporation, S.A.B. de C.V. | 67 | 69 | 77 | 80 | - | - | 8.8% | 5.8% | 98.7% | 75.7% | 88.5% | 17.6% | 4.3% | 34.0x | $2.2B | VS | |
$GLDM World Gold Trust | 66 | 54 | 85 | 92 | 11.3x | 11.3x | - | 27.1% | 100.0% | 98.9% | 459.9% | 333.4% | 0.0% | 0.0x | $43.7B | VS | |
$PFG PRINCIPAL FINANCIAL GROUP INC | 49 | 33 | 39 | 65 | 38.8x | 50.9x | 4.5% | 0.2% | 0.0% | 1.6% | 3.4% | -14.6% | 3.6% | 33.0x | $18.5B | ||
| SECTOR BENCH | - | - | - | - | - | 11.9x | 7.8x | 8.9% | 1.2% | 76.5% | 17.0% | 21.5% | 10.8% | 1.9% | 0.5x | - | REF |
PRINCIPAL FINANCIAL GROUP INC (PFG) receives a "Reduce" rating with a composite score of 49.2/100. It ranks #2123 out of 7,333 stocks in our coverage universe and carries a 2-star rating. Ratings are driven by a 6-factor quantitative model measuring quality, value, momentum, investment, stability, and short interest.
Sign in to join the discussion.
YOY expansion rate
Core pricing power
Operating efficiency
Bottom-line conversion
Equity capital efficiency
Asset base utilization
Financial leverage load
Direct cash return
Daniel J. Houston
Chief Executive Officer
Labor Force
19,300
33
44
56
Audit Verdict: Lower quality and stability scores may indicate governance concerns.
No recent insider transactions available for PFG
Outperforming peers — winners tend to keep winning over 3-12 months
Fair valuation relative to peers
Weak fundamentals — higher risk of value trap
Average volatility — neutral timing signal
Moderate investment profile
Mid-range overall rating
Get full access to institutional-quality research tools with Blank Capital Pro.
Upgrade to ProStarting at $19.99/mo
Relative valuation derived from Finance, Insurance, And Real Estate sector benchmarks. Model weights: EV/EBITDA (40%), P/B (35%), P/S (25%). Re-calculated daily.
Projection based on user-defined inputs. Re-calculated daily against current market data.
Reverse DCF Framework — Mauboussin Methodology
Institutional-grade Reverse DCF analysis. This model identifies the growth hurdles embedded in current market prices. When implied growth is significantly lower than historical or projected rates, a margin of safety may exist. Re-audited daily.
No analyst ratings for PFG.
View All RatingsMaterial decline in asset turnover efficiency detected
High margin volatility — erratic forensic earnings quality
| Factor | Global | Sector | Tilt |
|---|---|---|---|
| PROFITABILITY | 33 | 59 | -26DRAG |
| MOMENTUM | 65 | 72 | -7DRAG |
| VALUATION | 39 | 41 | -2NEUTRAL |
| INVESTMENT | 44 | 85 | -41DRAG |
| STABILITY | 56 | 59 | -3NEUTRAL |
| SHORT INT | 28 | 16 | +12ALPHA |
Global = full universe. Sector = relative to industry peers. Positive tilt indicates idiosyncratic strength.
ROE proxy 4.5% (sector 8.9%)
GM 0% vs sector 77%, OM 2% vs sector 17%
Capital turnover N/A
Rev growth -15%, 10yr history
Interest coverage N/A, Net debt/EBITDA -0.9x
Composite assessment of profitability, capital efficiency, and financial strength. Top-tier entities demonstrate sustainable cash flow generation and elite competitive moats.
Profit generated per dollar of shareholder equity
Efficiency of asset utilization
Pricing power and cost efficiency
Core business profitability
Bottom-line profitability
The Quality factor evaluates the persistence and magnitude of realized cash flows. Companies with scores >70 exhibit superior pricing power and structural financial resilience through diverse economic regimes.
Our uncertainty rating tracks the predictability of future cash flows and potential for permanent capital loss. Moderate visibility with standard industry cyclicality.
PRINCIPAL FINANCIAL GROUP INC receives a Reduce rating from our analysis, with a composite score of 49.2/100 and 2 out of 5 stars, ranking #2123 out of 7,333 stocks. PFG's factor profile shows weakness across multiple dimensions, suggesting the stock may underperform going forward. Existing holders may want to consider trimming positions or tightening stop-losses.
PFG's quality score of 33/100 is below average, suggesting challenges with profitability or capital efficiency. The company reports a return on equity of 4.5% (sector avg: 8.9%), gross margins of 0.0% (sector avg: 76.5%), net margins of 3.4% (sector avg: 21.5%). Investors should examine whether management is actively addressing these weaknesses or if they reflect structural industry headwinds.
With a value score of 39/100, PFG appears somewhat expensive relative to its fundamentals. Key valuation metrics include a P/E ratio of 38.77x, an EV/EBITDA of 50.85x, a P/B ratio of 1.75x. Investors paying a premium here are likely betting on above-average growth or margin expansion to justify current prices.
With an investment score of 44/100, PFG exhibits moderate growth-oriented spending. Key growth metrics include revenue growth of -14.6% vs. a sector average of 10.8% and a return on assets of 0.2% (sector: 1.2%). The company appears to be balancing growth investments with capital returns, though the pace of investment may not be enough to accelerate top-line growth meaningfully.
PFG demonstrates moderate momentum with a score of 65/100, suggesting a neutral price trend without strong directional conviction. Revenue growth stands at -14.6% year-over-year, while a beta of 1.12 reflects its sensitivity to broader market moves. Moderate momentum may indicate the stock is consolidating or transitioning between trends, warranting close monitoring of upcoming catalysts.
With a stability score of 56/100, PFG exhibits average financial resilience. Key stability metrics include a beta of 1.12 and a debt-to-equity ratio of 33.00x (sector avg: 0.5x). While the balance sheet is not a major concern, the stock is subject to typical market volatility and may experience sharper drawdowns during risk-off episodes.
PRINCIPAL FINANCIAL GROUP INC's short interest score of 28/100 reveals significant bearish positioning, suggesting institutional investors are actively betting against the stock. Specific risk factors include elevated leverage (D/E: 33.00x). At $18.5B (large-cap), PFG carries meaningful risk and is best suited for investors with high risk tolerance who have thoroughly evaluated the bear thesis.
PFG pays a solid dividend yield of 3.6%, contributing an income component to total returns. This compares to a sector average dividend yield of 1.9%. This moderate yield suggests a balance between returning capital to shareholders and retaining earnings for reinvestment — a common profile among quality compounders.
PRINCIPAL FINANCIAL GROUP INC is a large-cap company in the Finance, Insurance, And Real Estate sector, ranked #0 of 50 in its sector (100th percentile) and #2123 of 7,333 overall (71st percentile). Key comparisons include ROE of 4.5% trailing the 8.9% sector median and operating margins of 1.6% below the 17.0% sector average. This top-quartile standing reflects exceptional competitive strength relative to Finance, Insurance, And Real Estate peers.
While PFG currently exhibits a REDUCE profile, superior opportunities exist within the FINANCE, INSURANCE, AND REAL ESTATE sector. Our model identifies several "Strong Buy" candidates with higher quality scores and more attractive valuations among direct industry competitors.
View Top Finance, Insurance, And Real Estate Alpha →Quant Factor Profile
Upgrade catalyst
Improvement in Short Int. (28) would have the largest impact on the composite score.
EV/EBITDA 554% ABOVE SECTOR MEDIAN
ROE 49% BELOW SECTOR MEDIAN
Gross Margin 100% BELOW SECTOR MEDIAN
AUDIT DATA AS OF SEP 30, 2025 (Q2 FY2025)
We rate PRINCIPAL FINANCIAL GROUP INC (PFG) as a Reduce with a composite score of 49.2/100 at a current price of $94.85. The quantitative profile shows weakness across multiple dimensions, suggesting limited upside potential and elevated risk of underperformance relative to peers over the next 12 months.
The rating is primarily driven by strength in momentum (65th percentile) and stability (56th percentile), which together account for the majority of the composite score. Offsetting weakness in quality (33th percentile) and value (39th percentile) tempers our overall conviction. We assign a No Moat rating (24/100), Low uncertainty, and Standard capital allocation.
Key items to watch: whether strong momentum is fundamentally supported by revenue trends. Any material change in these dynamics could warrant a reassessment of our rating. The moat trend is stable, which suggests the competitive landscape is stable for now.
PRINCIPAL FINANCIAL GROUP INC holds a top-quartile position (#0 of 50) within the Finance, Insurance, And Real Estate sector, based on our composite quantitative scoring across quality, value, momentum, and stability factors. The composite score of 49.2/100 places it at rank #2123 in our full 7,333-stock universe. With a $18.5B market capitalization, PRINCIPAL FINANCIAL GROUP INC operates at meaningful scale within the Finance, Insurance, And Real Estate sector, providing competitive advantages in distribution, procurement, and customer reach.
Despite positive momentum (65th percentile), revenue contraction of -15% creates a divergence between price action and fundamental trajectory. This divergence suggests either that the market is looking through near-term weakness or that technical factors are temporarily inflating the stock. Investors should assess whether the revenue decline reflects cyclical weakness or structural challenges.
The margin cascade tells an important story: gross margins of 0% (-76.5pp vs sector) narrow to operating margins of 2% (-15.4pp vs sector) and net margins of 3.4%, yielding a gross-to-net conversion rate of N/A%. The significant margin erosion from gross to net suggests elevated operating expenses, high interest costs, or other structural drags that warrant monitoring.
At a current price of $94.85, PRINCIPAL FINANCIAL GROUP INC is trading at a premium to fundamental value. Our value factor score of 39/100 reflects a composite assessment across multiple valuation metrics including price-to-earnings, price-to-book, EV/EBITDA, and price-to-sales ratios relative to both sector peers and the broader market. The premium valuation implies the market is pricing in significant future growth or quality improvements that are not yet fully reflected in current fundamentals.
The stock currently trades at a P/E of 38.8x (a 225% premium to the sector median of 11.9x), EV/EBITDA of 50.9x (at a premium), P/B of 1.8x, P/S of 1.5x. The above-sector P/E multiple suggests the market is pricing in superior growth or quality, which our analysis finds only partially justified by current fundamentals.
Positive momentum (65th percentile) indicates institutional accumulation and favorable technical dynamics that tend to persist in the intermediate term.
A 3.64% dividend yield provides income while you wait, and dividends historically account for a significant portion of total equity returns.
The Reduce rating (composite 49.2/100) reflects multi-factor weakness, and historically, stocks in this scoring range have underperformed the market by a meaningful margin.
A P/E of 38.8x leaves little room for execution misses — any earnings disappointment could trigger a sharp multiple compression.
Revenue decline of -15% signals business deterioration — declining revenues make it difficult to grow into the current valuation and often precede further negative revisions.
We assign a Low uncertainty rating to PRINCIPAL FINANCIAL GROUP INC. The company exhibits strong financial stability with a beta of 1.12, conservative leverage (33% D/E), and a stability factor in the 56th percentile. The predictable nature of the business model and solid financial position reduce the range of potential outcomes, giving us confidence in our fair value estimate.
Specific risk factors that inform our assessment include: weak quality scores (33th percentile). Each of these factors independently widens the distribution of potential outcomes, and in combination they create a risk profile that demands careful position sizing. The stability factor at the 56th percentile and quality factor at the 33th percentile provide a quantitative summary of the overall risk landscape.
Key risk mitigants include: a 3.64% dividend yield anchors total return. These factors partially offset the identified risks and provide downside protection in adverse scenarios. On balance, the risk-reward profile is favorable for long-term investors.
We rate PRINCIPAL FINANCIAL GROUP INC's capital allocation as Standard. Management has shown adequate — though not exceptional — stewardship of shareholder capital. Returns on equity stand at 4.5%, and the balance sheet is managed within acceptable parameters (D/E: 33%). Exemplary allocators typically sustain ROE above 20% and D/E below 50%; PRINCIPAL FINANCIAL GROUP INC falls short on at least one dimension.
There is room for improvement in optimizing the capital structure or enhancing shareholder returns. The 3.64% dividend yield provides some income return, but the overall capital allocation framework would benefit from either higher reinvestment returns, improved balance sheet efficiency, or increased shareholder distributions. We will monitor for signs of strategic improvement that could warrant an upgrade.
In summary, PRINCIPAL FINANCIAL GROUP INC receives a Reduce rating with a composite score of 49.2/100 (rank #2123 of 7,333). Our quantitative framework assigns a No Moat (24/100, trend: stable), Low uncertainty, and Standard capital allocation. The average factor score across quality, value, momentum, stability, and investment is 47/100.
Our analysis does not support a constructive view on PRINCIPAL FINANCIAL GROUP INC at this time. The combination of limited competitive advantages, low uncertainty, and standard capital allocation suggests unfavorable risk-reward at current levels. We recommend investors avoid new positions and existing holders consider reducing exposure.
Analysis derived from Blank Capital Research quantitative terminal. For informational purposes only. No trade solicitation. Past performance not indicative of future results. Consult a qualified advisor.
We do not assign PRINCIPAL FINANCIAL GROUP INC a meaningful economic moat, scoring 24/100 on our composite assessment. Current fundamentals do not demonstrate the kind of durable competitive advantages — such as superior returns on invested capital, margin superiority, or reinvestment efficiency — that would protect the company from competitive erosion over the long term. The highest-scoring pillar, financial resilience, reached only 9.9/20.
The strongest moat sources are financial resilience (9.9/20) and economic value creation (6.7/20). Interest coverage N/A, Net debt/EBITDA -0.9x. ROE proxy 4.5% (sector 8.9%). These pillars form the core of PRINCIPAL FINANCIAL GROUP INC's competitive identity and are the primary drivers of excess returns in our framework.
Areas of relative weakness include reinvestment efficiency (0/20) and margin superiority (3.4/20). Capital turnover N/A. Improvement in these areas could meaningfully widen the moat over time, while deterioration would be an early warning of competitive erosion.
Our moat trend assessment is Stable. Multi-year ROIC and operating margin trajectories show neither meaningful improvement nor deterioration, suggesting the competitive position is steady. We expect PRINCIPAL FINANCIAL GROUP INC's moat profile to remain largely unchanged absent a material shift in return on capital or industry dynamics.
Key profit drivers include declining revenues (-15%) that pressure the earnings outlook. The margin cascade from 0% gross to 2% operating to 3.4% net reveals the company's cost structure and reinvestment intensity. Our analysis indicates that profit quality raises some durability concerns, with the quality factor at the 33th percentile.
The margin profile shows gross margins of 0%, operating margins of 2%, net margins of 3.4%. Return metrics include ROE of 4.5% and ROA of 0.2%. Relative to the Finance, Insurance, And Real Estate sector, gross margins are 76.5 percentage points below the sector median of 77%, and ROE of 4.5% compares to a sector median of 8.9%.
The balance sheet reflects moderate leverage with D/E of 33%, a dividend yield of 3.64%, revenue growth of -15%. The sector median D/E is 0%, putting PRINCIPAL FINANCIAL GROUP INC at higher leverage than the typical peer. Overall balance sheet health is adequate for the current business environment.
Below-average quality (33th percentile) raises durability concerns about the fundamental profile and increases the risk of negative earnings surprises.

Providing a diverse range of perspectives from bullish to bearish, 7 analysts have published ratings on Principal Finl Gr (NASDAQ:PFG) in the last three months. The following table encapsulates their recent ratings, offering a glimpse into the evolving sentiments over the past 30 days and comparing them to the preceding months. Bullish Somewhat Bullish Indifferent Somewhat Bearish Bearish Total Ratings 0 0 7 0 0 Last 30D 0 0 1 0 0 1M Ago 0 0 0 0 0 2M Ago 0 0 1 0 0 3M Ago 0 0 5 0 0 Analysts have set 12-month price targets for Principal Finl Gr, revealing an average target of $85.86, a high estimate of $91.00, and a low estimate of $78.00. This current average reflects an increase of 2.57% from the previous average price target of $83.71. Investigating Analyst Ratings: An Elaborate Study The standing of Principal Finl Gr among financial experts becomes clear with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets. Analyst Analyst Firm Action Taken Rating Current Price Target Prior Price Target Suneet Kamath Jefferies Raises Hold $78.00 $74.00 Edward Kelly Wells Fargo Lowers Equal-Weight $85.00 $91.00 Bob Huang Morgan Stanley Raises Equal-Weight $82.00 $81.00 Elyse Greenspan Wells Fargo Raises Equal-Weight $91.00 $86.00 Thomas Gallagher Evercore ISI Group Raises In-Line $86.00 $84.00 Ryan Krueger Keefe, Bruyette & Woods Raises Market Perform $89.00 $85.00 John Barnidge Piper Sandler Raises Neutral $90.00 $85.00 Key Insights: Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects ...Full story available on Benzinga.com

Principal Financial (PFG) remains poised to gain from favorable claims and disciplined expense management, positive net cash flow, growth in business and a solid capital position.

Dividends are one of the best benefits to being a shareholder, but finding a great dividend stock is no easy task. Does Principal Financial (PFG) have what it takes? Let's find out.

Stay up-to-date on dividend activity, changes, ex-dividend dates, and pay dates for Dividend Champions, Contenders, and Challengers in our weekly summary.
Above 50MA
37.18%
Net New Highs
+51081