FC

We rate FRANKLIN COVEY CO (FC) as a Hold with a composite score of 56.0/100 at a current price of $13.66. The stock presents a mixed quantitative picture — neither compelling enough to warrant new accumulation nor weak enough to justify selling for existing holders. Our factors are split, and the overall profile suggests patience is warranted.

The rating is primarily driven by strength in quality (84th percentile) and value (79th percentile), which together account for the majority of the composite score. Offsetting weakness in momentum (38th percentile) and stability (54th percentile) tempers our overall conviction. We assign a No Moat rating (29/100), Very High uncertainty, and Poor capital allocation.

Key items to watch: momentum to confirm whether the current price trend has legs; balance sheet deleveraging progress; the path to profitability. Any material change in these dynamics could warrant a reassessment of our rating. The moat trend is stable, which suggests the competitive landscape is stable for now.

FRANKLIN COVEY CO holds a top-quartile position (#0 of 50) within the Services sector, based on our composite quantitative scoring across quality, value, momentum, and stability factors. The composite score of 56.0/100 places it at rank #1150 in our full 7,333-stock universe. At $247M in market capitalization, FRANKLIN COVEY CO is a small-cap player in the Services space, which limits certain scale advantages but may allow for more agile strategic execution.

Revenue contraction of -13% combined with momentum at the 38th percentile paints a cautious picture of the near-term business outlook. The market appears to be pricing in continued challenges, and a catalyst for reversal is not clearly visible from current data.

The margin cascade tells an important story: gross margins of 76% (+16.7pp vs sector) narrow to operating margins of -2% (-5.8pp vs sector) and net margins of -1.8%, yielding a gross-to-net conversion rate of -2%. The significant margin erosion from gross to net suggests elevated operating expenses, high interest costs, or other structural drags that warrant monitoring.

At a current price of $13.66, FRANKLIN COVEY CO appears undervalued relative to its fundamentals. Our value factor score of 79/100 reflects a composite assessment across multiple valuation metrics including price-to-earnings, price-to-book, EV/EBITDA, and price-to-sales ratios relative to both sector peers and the broader market. The stock screens as attractively priced on a majority of these measures, suggesting the market may be underappreciating the underlying fundamentals.

The stock currently trades at EV/EBITDA of 68.4x (at a premium), P/B of 3.2x, P/S of 0.7x. We evaluate these multiples in the context of both absolute levels and sector-relative positioning to form our valuation view.

We assign a Very High uncertainty rating to FRANKLIN COVEY CO. The stock exhibits multiple compounding risk factors: significant leverage (310% debt-to-equity), current negative profitability (net margin -1.8%), the combination of leverage (310% D/E) and thin margins (-1.8% net) amplifies downside risk. The extreme uncertainty around future cash flows makes precise valuation difficult, and the range of outcomes is exceptionally wide. Only investors with high risk tolerance and extended time horizons should consider this name.

Specific risk factors that inform our assessment include: significant leverage (310% debt-to-equity); current negative profitability (net margin -1.8%); the combination of leverage (310% D/E) and thin margins (-1.8% net) amplifies downside risk. Each of these factors independently widens the distribution of potential outcomes, and in combination they create a risk profile that demands careful position sizing. The stability factor at the 54th percentile and quality factor at the 84th percentile provide a quantitative summary of the overall risk landscape.

Key risk mitigants include: healthy gross margins of 76% provide a buffer against cost pressures. These factors partially offset the identified risks and provide downside protection in adverse scenarios. On balance, the risk-reward profile warrants caution and disciplined position management.

We rate FRANKLIN COVEY CO's capital allocation as Poor. Key concerns include low returns on equity (-8.5%), elevated leverage (310% D/E), negative profitability, weak asset returns (ROA -2.1%). Exemplary capital allocators generate ROE above 20% and maintain conservative leverage — FRANKLIN COVEY CO significantly underperforms these benchmarks, raising questions about management's ability to create shareholder value.

Investors should scrutinize management's reinvestment decisions and balance sheet trajectory before committing capital. Poor capital allocation often compounds over time: overlevered balance sheets limit strategic flexibility, while low returns on capital destroy shareholder value. We would need to see sustained improvement in profitability metrics and balance sheet discipline before considering an upgrade.

In summary, FRANKLIN COVEY CO receives a Hold rating with a composite score of 56.0/100 (rank #1150 of 7,333). Our quantitative framework assigns a No Moat (29/100, trend: stable), Very High uncertainty, and Poor capital allocation. The average factor score across quality, value, momentum, stability, and investment is 62/100.

Our analysis supports a neutral stance on FRANKLIN COVEY CO. While the quantitative profile is not weak enough to warrant selling, it lacks the multi-factor strength required for a buy recommendation. Existing holders should maintain positions and monitor for catalysts — either fundamental improvement or valuation compression — that would shift the risk-reward balance.