CRCT

Company Overview — What Does Cricut, Inc. Do?

Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy, Cricut Explore, and Cricut Maker to cut, write, score, and create decorative effects using various materials, such as paper, vinyl, leather, and others; and design apps comprise Design Space app and Cricut Joy-specific app. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, various hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah. Cricut, Inc. (CRCT) is classified as a small-cap stock in the Industrials sector, specifically within the Machinery industry. The company is led by CEO Ashish Arora and employs approximately 830 people. With a market capitalization of $826M, CRCT is one of the notable companies in the Industrials sector.

Cricut, Inc. (CRCT) Stock Rating — Reduce (April 2026)

As of April 2026, Cricut, Inc. receives a Reduce rating with a composite score of 40.3/100 and 2 out of 5 stars from the Blank Capital Research quantitative model.CRCT ranks #2,624 out of 4,446 stocks in our coverage universe. Within the Industrials sector, Cricut, Inc. ranks #421 of 752 stocks, placing it in the lower half of its Industrials peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).

CRCT Stock Price and 52-Week Range

Cricut, Inc. (CRCT) currently trades at $4.18. The stock gained $0.04 (1.0%) in the most recent trading session. The 52-week high for CRCT is $7.33, which means the stock is currently trading -43.0% from its annual peak. The 52-week low is $3.94, putting the stock 6.1% above its annual trough. Recent trading volume was 879K shares, suggesting relatively thin trading activity.

Is CRCT Overvalued or Undervalued? — Valuation Analysis

Cricut, Inc. (CRCT) carries a value factor score of 74/100 in the Blank Capital model, suggesting the stock trades at a meaningful discount to its fundamental earning power. The trailing price-to-earnings ratio is 10.88x, compared to the Industrials sector average of 28.33x — a discount of 62%. The price-to-book ratio stands at 2.55x, versus the sector average of 2.23x. The price-to-sales ratio is 1.30x, compared to 0.50x for the average Industrials stock. On an enterprise value basis, CRCT trades at 9.44x EV/EBITDA, versus 5.70x for the sector.

Based on these multiples, Cricut, Inc. appears attractively valued relative to both its sector peers and the broader market. Value-oriented investors may find the current entry point compelling, particularly if the company's fundamental quality metrics also score well.

Cricut, Inc. Profitability — ROE, Margins, and Quality Score

Cricut, Inc. (CRCT) earns a quality factor score of 50/100, indicating solid business quality with consistent operational execution. The return on equity (ROE) is 23.4%, compared to the Industrials sector average of 8.9%, which demonstrates strong shareholder value creation. Return on assets (ROA) comes in at 13.8% versus the sector average of 3.3%.

On a margin basis, Cricut, Inc. reports gross margins of 55.2%, compared to 35.8% for the sector. The operating margin is 13.8% (sector: 6.2%). Net profit margin stands at 11.9%, versus 3.9% for the average Industrials stock. Revenue growth is running at 1.5% on a trailing basis, compared to 6.4% for the sector. The overall profitability profile is adequate, though there may be room for margin expansion.

CRCT Debt, Balance Sheet, and Financial Health

Cricut, Inc. has a debt-to-equity ratio of 69.0%, compared to the Industrials sector average of 70.0%. Leverage is within a manageable range for the industry, though investors should monitor debt trends over time. The current ratio is 2.26x, indicating strong short-term liquidity. Total debt on the balance sheet is $0. Cash and equivalents stand at $188M.

CRCT has a beta of 1.03, meaning it is roughly in line with the broader market in terms of price volatility. The stability factor score for Cricut, Inc. is 46/100, reflecting average volatility within the normal range for its sector.

Cricut, Inc. Revenue and Earnings History — Quarterly Trend

In TTM 2026, Cricut, Inc. reported revenue of $673M and earnings per share (EPS) of $0.36. Net income for the quarter was $80M. Gross margin was 55.2%. Operating income came in at $93M.

In FY 2025, Cricut, Inc. reported revenue of $709M and earnings per share (EPS) of $0.36. Net income for the quarter was $77M. Gross margin was 55.1%. Revenue grew -0.5% year-over-year compared to FY 2024. Operating income came in at $96M.

In Q3 2025, Cricut, Inc. reported revenue of $170M and earnings per share (EPS) of $0.10. Net income for the quarter was $21M. Gross margin was 55.2%. Revenue grew 1.5% year-over-year compared to Q3 2024. Operating income came in at $23M.

In Q2 2025, Cricut, Inc. reported revenue of $172M and earnings per share (EPS) of $0.12. Net income for the quarter was $24M. Gross margin was 59.0%. Revenue grew 2.5% year-over-year compared to Q2 2024. Operating income came in at $30M.

Over the past 8 quarters, Cricut, Inc. has demonstrated a growth trajectory, with revenue expanding from $168M to $673M. Investors analyzing CRCT stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.

CRCT Dividend Yield and Income Analysis

Cricut, Inc. (CRCT) currently pays a dividend yield of 15.1%. At this yield, a $10,000 investment in CRCT stock would generate approximately $$1510.00 in annual dividend income. The net margin of 11.9% provides reasonable coverage for the dividend, though investors should monitor payout sustainability.

CRCT Momentum and Technical Analysis Profile

Cricut, Inc. (CRCT) has a momentum factor score of 24/100, signaling weak relative price performance. Stocks with low momentum scores have historically tended to continue underperforming in the near term. The investment factor score is 33/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 3/100 signals elevated short interest, which can indicate bearish sentiment among institutional investors.

CRCT vs Competitors — Industrials Sector Ranking and Peer Comparison

Within the Industrials sector, Cricut, Inc. (CRCT) ranks #421 out of 752 stocks based on the Blank Capital composite score. This places CRCT in the lower half of all Industrials stocks in our coverage universe. Key competitors and sector peers include South Bow Corp (SOBO) with a score of 56.5/100, TSAKOS ENERGY NAVIGATION LTD (TEN) with a score of 61.4/100, Great Lakes Dredge & Dock CORP (GLDD) with a score of 56.7/100, Tri Pointe Homes, Inc. (TPH) with a score of 57.3/100, and Clear Channel Outdoor Holdings, Inc. (CCO) with a score of 52.2/100.

Comparing CRCT against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full CRCT vs S&P 500 (SPY) comparison to assess how Cricut, Inc. stacks up against the broader market across all factor dimensions.

CRCT Next Earnings Date

No upcoming earnings date has been announced for Cricut, Inc. (CRCT) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.

Should You Buy CRCT? — Investment Thesis Summary

The quantitative profile for Cricut, Inc. suggests caution. The value score of 74/100 suggests attractive pricing relative to fundamentals. Momentum is weak at 24/100, a headwind for near-term performance.

In summary, Cricut, Inc. (CRCT) earns a Reduce rating with a composite score of 40.3/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on CRCT stock.

Related Resources for CRCT Investors

Explore more research and tools: CRCT vs S&P 500 comparison, top Industrials stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare CRCT head-to-head with peers: CRCT vs SOBO, CRCT vs TEN, CRCT vs GLDD.