CHR

Company Overview — What Does Cheer Holding, Inc. Do?

As a preeminent provider of next-generation mobile internet infrastructure and platform services in China, Cheer Holding is dedicated to building a digital ecosystem that integrates “platforms, applications, technology, and industry” into a cohesive system, thereby creating a new, open business environment for web3.0 that leverages AI technology. The Company is developing a 5G+VR+AR+AI shared universe space that builds on cutting-edge technologies including blockchain, cloud computing, extended reality, and digital twin. Cheer Holding’s portfolio includes a wide range of products and services, such as Polaris Intelligent Cloud, CHEERS Telepathy, CHEERS Open Platform, CHEERS Video, CHEERS e-Mall, CheerReal, CheerCar, CheerChat, CHEERS Fresh Group-Buying E-commerce Platform, Digital Innovation Research Institute, CHEERS Livestreaming, variety show series, IP short video matrix, and more. These offerings provide diverse application scenarios that seamlessly blend “online/offline” and “virtual/reality” elements. With “CHEERS+” at the core of Cheer Holding’s ecosystem, the Company is committed to consolidating and strengthening its core competitiveness, and achieving long-term sustainable and scalable growth. Cheer Holding, Inc. (CHR) is classified as a micro-cap stock in the Industrials sector, specifically within the Business Services industry. The company is led by CEO Bing Zhang and employs approximately 127 people. With a market capitalization of $4M, CHR is one of the notable companies in the Industrials sector.

Cheer Holding, Inc. (CHR) Stock Rating — Reduce (April 2026)

As of April 2026, Cheer Holding, Inc. receives a Reduce rating with a composite score of 31.4/100 and 2 out of 5 stars from the Blank Capital Research quantitative model.CHR ranks #3,871 out of 4,446 stocks in our coverage universe. Within the Industrials sector, Cheer Holding, Inc. ranks #660 of 752 stocks, placing it in the lower half of its Industrials peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).

CHR Stock Price and 52-Week Range

Cheer Holding, Inc. (CHR) currently trades at $1.50. The stock lost $0.22 (12.8%) in the most recent trading session. The 52-week high for CHR is $2.09, which means the stock is currently trading -28.2% from its annual peak. The 52-week low is $0.03, putting the stock 4900.0% above its annual trough. Recent trading volume was 55K shares, suggesting relatively thin trading activity.

Is CHR Overvalued or Undervalued? — Valuation Analysis

Cheer Holding, Inc. (CHR) carries a value factor score of 36/100 in the Blank Capital model, signaling premium valuation that prices in significant future growth. The trailing price-to-earnings ratio is 0.42x, compared to the Industrials sector average of 28.33x — a discount of 99%. The price-to-book ratio stands at 0.01x, versus the sector average of 2.23x. The price-to-sales ratio is 0.16x, compared to 0.50x for the average Industrials stock. On an enterprise value basis, CHR trades at -26.69x EV/EBITDA, versus 5.70x for the sector.

At current multiples, Cheer Holding, Inc. trades at a premium to most Industrials peers. This elevated valuation may be justified if the company can sustain above-average growth rates and profitability, but it also creates downside risk if earnings disappoint expectations.

Cheer Holding, Inc. Profitability — ROE, Margins, and Quality Score

Cheer Holding, Inc. (CHR) earns a quality factor score of 39/100, signaling below-average profitability metrics relative to the broader market. The return on equity (ROE) is 2.9%, compared to the Industrials sector average of 8.9%, which is below typical expectations for high-quality companies. Return on assets (ROA) comes in at 2.5% versus the sector average of 3.3%.

On a margin basis, Cheer Holding, Inc. reports gross margins of 44.6%, compared to 35.8% for the sector. The operating margin is 31.0% (sector: 6.2%). Net profit margin stands at 29.6%, versus 3.9% for the average Industrials stock. Revenue growth is running at -29.1% on a trailing basis, compared to 6.4% for the sector. Profitability is below benchmark levels, which may reflect industry headwinds, elevated reinvestment, or structural challenges.

CHR Debt, Balance Sheet, and Financial Health

Cheer Holding, Inc. has a debt-to-equity ratio of 4.0%, compared to the Industrials sector average of 70.0%. The low leverage indicates a conservative balance sheet with significant financial flexibility. Total debt on the balance sheet is $11M. Cash and equivalents stand at $198M.

CHR has a beta of 5.18, meaning it is more volatile than the broader market — a $10,000 investment in CHR would be expected to move 418.1% more than the S&P 500 on any given day. The stability factor score for Cheer Holding, Inc. is 5/100, suggesting elevated price swings that may be unsuitable for conservative portfolios.

Cheer Holding, Inc. Revenue and Earnings History — Quarterly Trend

In TTM 2026, Cheer Holding, Inc. reported revenue of $24M and earnings per share (EPS) of $2.51. Net income for the quarter was $9M. Gross margin was 44.6%. Operating income came in at $6M.

In FY 2024, Cheer Holding, Inc. reported revenue of $147M and earnings per share (EPS) of $2.51. Net income for the quarter was $26M. Gross margin was 73.2%. Revenue grew -3.4% year-over-year compared to FY 2023. Operating income came in at $26M.

In FY 2023, Cheer Holding, Inc. reported revenue of $152M and earnings per share (EPS) of $3.53. Net income for the quarter was $31M. Gross margin was 74.0%. Revenue grew -3.0% year-over-year compared to FY 2022. Operating income came in at $29M.

In FY 2022, Cheer Holding, Inc. reported revenue of $157M and earnings per share (EPS) of $0.39. Net income for the quarter was $26M. Gross margin was 74.2%. Revenue grew 2.7% year-over-year compared to FY 2021. Operating income came in at $27M.

Over the past 8 quarters, Cheer Holding, Inc. has experienced revenue contraction from $66M to $24M. Investors analyzing CHR stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.

CHR Dividend Yield and Income Analysis

Cheer Holding, Inc. (CHR) does not currently pay a dividend. This is common among smaller companies in the Business Services industry that prefer to reinvest cash flows into business expansion rather than returning capital to shareholders. Income-focused investors looking for Industrials dividend stocks may want to explore other Industrials stocks or use the stock screener to filter by dividend yield.

CHR Momentum and Technical Analysis Profile

Cheer Holding, Inc. (CHR) has a momentum factor score of 29/100, signaling weak relative price performance. Stocks with low momentum scores have historically tended to continue underperforming in the near term. The investment factor score is 44/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 20/100 signals elevated short interest, which can indicate bearish sentiment among institutional investors.

CHR vs Competitors — Industrials Sector Ranking and Peer Comparison

Within the Industrials sector, Cheer Holding, Inc. (CHR) ranks #660 out of 752 stocks based on the Blank Capital composite score. This places CHR in the lower half of all Industrials stocks in our coverage universe. Key competitors and sector peers include South Bow Corp (SOBO) with a score of 56.5/100, TSAKOS ENERGY NAVIGATION LTD (TEN) with a score of 61.4/100, Great Lakes Dredge & Dock CORP (GLDD) with a score of 56.7/100, Tri Pointe Homes, Inc. (TPH) with a score of 57.3/100, and Clear Channel Outdoor Holdings, Inc. (CCO) with a score of 52.2/100.

Comparing CHR against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full CHR vs S&P 500 (SPY) comparison to assess how Cheer Holding, Inc. stacks up against the broader market across all factor dimensions.

CHR Next Earnings Date

No upcoming earnings date has been announced for Cheer Holding, Inc. (CHR) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.

Should You Buy CHR? — Investment Thesis Summary

The quantitative profile for Cheer Holding, Inc. suggests caution. The quality score of 39/100 flags below-average profitability. The value score of 36/100 indicates premium valuation. Momentum is weak at 29/100, a headwind for near-term performance. High volatility (stability score 5/100) increases portfolio risk.

In summary, Cheer Holding, Inc. (CHR) earns a Reduce rating with a composite score of 31.4/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on CHR stock.

Related Resources for CHR Investors

Explore more research and tools: CHR vs S&P 500 comparison, top Industrials stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare CHR head-to-head with peers: CHR vs SOBO, CHR vs TEN, CHR vs GLDD.