Is BKNG a good stock to buy right now?

Based on our 6-factor quantitative model, Booking Holdings Inc. (BKNG) receives a "Reduce" rating with a composite score of 43.5/100. It is ranked #2,902 out of 4,446 stocks. Key factor scores: Quality 50/100, Value 62/100, Momentum 31/100. The timing signal is "Bearish". This is quantitative analysis only — not investment advice.

What is the stock rating for BKNG?

Booking Holdings Inc. (BKNG) has a "Reduce" rating and 2-star score. The composite score of 43.5 ranks it #2,902 among 4,446 U.S. stocks. Ratings are updated weekly using academically-proven factor models.

What sector is BKNG in?

Booking Holdings Inc. operates in the Industrials sector (Transportation industry) with a market cap of $132.54 billion. It is classified as a large-cap stock.

Does BKNG pay a dividend?

Yes, BKNG pays a dividend with a current yield of 0.70%. For every $1,000 invested, you would receive approximately $7.00 in annual dividend income.

What is BKNG's P/E ratio?

BKNG has a trailing P/E ratio of 21.15x. The Industrials sector average is 28.3x. This P/E is in a moderate range relative to the broader market.

How profitable is BKNG?

BKNG's quality factor score is 50/100. Gross margin: 90.0%. ROE: -120.2% vs sector average 8.9%. High margins suggest pricing power and competitive moats.

How is BKNG valued compared to peers?

BKNG's value factor score is 62/100 (higher = cheaper). Key multiples: P/E 21.1x, EV/EBITDA 14.7x. The stock appears attractively valued versus peers.

What is BKNG's debt level?

BKNG's debt-to-equity ratio is -370%. Sector average: 70%. Low leverage suggests conservative financial management.

BKNG has a beta of 0.95, meaning it tracks the market. Stability score: 63/100.

Does BKNG have high short interest?

BKNG's short interest factor score is 28/100 (higher = less short selling). Elevated short interest may indicate bearish sentiment or short squeeze potential.

BKNG Stock Analysis: Reduce (Score 43.5/100) | Blank Capital Research

Data Series	1D	5D	1M	YTD	1Y	3Y	5Y	10Y
BKNG	-1.78%	+3.39%	-96.03%	-96.76%	-96.14%	-	-	-
Industry Proxy XLI	-0.39%	+4.73%	+0.88%	+10.57%	+38.89%	-	-	-
U.S. Market SPY	-0.07%	+3.60%	+0.34%	-0.36%	+29.52%	-	-	-
Alpha vs Market	-1.71%	-0.21%	-96.37%	-96.40%	-125.67%	-	-	-
Alpha vs Sector	-1.39%	-1.34%	-96.91%	-107.33%	-135.03%	-	-	-

Metric	BKNG	Benchmark
P/E Ratio	21.1x	-25%
EV/EBITDA	14.7x	+158%
Price / Book	-25.4x

Stock Entity	Score▼	Quality	Value	Momentum	P/E Ratio	ROE	Gross Margin	Net Margin	Rev Growth	D/E Ratio	Market Cap	Compare
STNG Scorpio Tankers Inc.	64	43	96	73	-	93.3%	63.1%	53.8%	-	30.0x	$3.8B	VS
TNK TEEKAY TANKERS LTD.	62	50	97	71	6.4x	91.9%	67.0%	32.8%	-	0.0x	$2.5B	VS
TEN TSAKOS ENERGY NAVIGATION LTD	61	50	86	75	7.6x	42.1%	97.8%	22.6%	-	103.0x	$1.2B	VS
HAFN Hafnia Ltd	60	42	79	77	-	439.1%	48.5%	27.0%	-	0.0x	$3.8B	VS
TPH Tri Pointe Homes, Inc.	57	50	67	66	13.6x	8.8%	47.5%	7.9%	-26.0%	50.0x	$4.0B	VS
GLDD Great Lakes Dredge & Dock CORP	57	50	69	70	16.3x	13.5%	22.2%	8.1%	14.8%	73.0x	$1.1B	VS
SOBO South Bow Corp	57	39	79	66	22.0x	48.4%	82.3%	14.9%	-	219.0x	$6.8B	VS
IMPP Imperial Petroleum Inc./Marshall Islands	54	44	98	58	2.8x	47.7%	100.0%	34.0%	-19.7%	0.0x	$156M	VS
CCO Clear Channel Outdoor Holdings, Inc.	52	48	58	69	59.3x	-	53.4%	-0.3%	7.7%	-	$1.2B	VS
IMXI International Money Express, Inc.	52	50	73	52	11.6x	25.5%	0.0%	6.4%	-9.7%	221.0x	$476M	VS
BKNG Booking Holdings Inc.	44	50	62	31	21.2x	-120.2%	90.0%	20.5%	53.8%	-370.0x	$132.5B

Key Ratio	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016
Gross Margin %	0.9%	-	-	-	-	-	0.7%	0.9%	0.9%	1.0%	1.0%
Operating Margin %	0.3%	0.3%	0.3%	0.3%	0.3%	0.2%	-0.1%	0.4%	0.4%	0.4%	0.3%
EBITDA Margin %	0.4%	0.4%	0.3%	0.3%	0.3%	0.3%	0.2%	0.5%	0.4%	0.4%	0.3%
Net Margin %	0.2%	0.2%	0.2%	0.2%	0.2%	0.1%	0.0%	0.3%	0.3%	0.2%	0.2%
FCF Margin %	13.7%	-	-	-	-	-	-3.0%	29.8%	33.7%	34.5%	35.0%
ROE %	-116.4%	-96.9%	-146.3%	-156.3%	1.1%	0.2%	0.0%	0.8%	0.5%	0.2%	0.2%
ROA %	0.2%	0.2%	0.2%	0.2%	0.1%	0.0%	0.0%	0.2%	0.2%	0.1%	0.1%
ROIC %	0.6%	53.0%	47.5%	40.3%	144.9%	31.9%	-7.4%	51.2%	28.5%	19.7%	15.4%

Key Ratio

TTM

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016

Gross Margin %

0.9%

0.7%

0.9%

1.0%

Operating Margin %

0.3%

0.2%

-0.1%

0.4%

0.3%

EBITDA Margin %

0.4%

0.3%

0.2%

0.5%

0.4%

0.3%

Net Margin %

0.2%

0.1%

0.0%

0.3%

0.2%

FCF Margin %

13.7%

-3.0%

29.8%

33.7%

34.5%

35.0%

ROE %

-116.4%

-96.9%

-146.3%

-156.3%

1.1%

0.2%

0.0%

0.8%

0.5%

0.2%

ROA %

0.2%

0.1%

0.0%

0.2%

0.1%

ROIC %

0.6%

53.0%

47.5%

40.3%

144.9%

31.9%

-7.4%

51.2%

28.5%

19.7%

15.4%

Line Item	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
	$28.6B	$26.9B	$23.7B	$21.4B	$17.1B	$11.0B	$6.8B	$15.1B	$14.5B	$12.7B	$10.7B	$9.2B
	—	—	—	—	—	—	$4.9B	$12.8B	$12.5B	$12.4B	$10.3B	$8.6B
Gross Margin	90.0%	---	---	---	---	---	71.4%	85.1%	85.9%	98.1%	96.1%	93.2%
	—	$623M	$591M	$504M	$451M	$421M	$642M	$699M	$485M	$442M	$386M	$347M
Total Operating Expenses	—	$18.1B	$16.2B	$15.5B	$12.0B	$8.5B	—	—	—	—	—	—
	$10.0B	$8.8B	$7.6B	$5.8B	$5.1B	$2.5B	-$631M	$5.3B	$5.3B	$4.5B	$2.9B	$3.3B
EBIT	$10.0B	$8.8B	$7.6B	$5.8B	$5.1B	$2.5B	-$631M	$5.3B	$5.3B	$4.5B	$2.9B	$3.3B
EBITDA	$10.6B	$9.4B	$8.1B	$6.3B	$5.6B	$2.9B	$1.6B	$6.9B	$5.6B	$4.9B	$3.2B	$3.6B
Operating Margin	33.5%	32.8%	31.8%	27.3%	29.8%	22.8%	-9.3%	35.5%	36.8%	35.8%	27.1%	35.3%
EBITDA Margin	37.1%	35.1%	34.3%	29.7%	32.5%	26.6%	23.0%	46.0%	38.5%	38.9%	29.9%	38.8%
	—	—	—	$897M	$391M	$334M	$356M	$266M	$269M	$254M	$208M	$160M
	—	$6.8B	$7.3B	$5.5B	$3.9B	$1.5B	—	—	—	—	—	—
Income Tax Expense	—	$1.4B	$1.4B	$1.2B	$865M	$300M	$508M	$1.1B	$837M	$2.1B	$578M	$577M
	$6.5B	$5.4B	$5.9B	$4.3B	$3.1B	$1.2B	$59M	$4.9B	$4.0B	$2.3B	$2.1B	$2.6B
Net Margin	20.5%	20.1%	24.8%	20.1%	17.9%	10.6%	0.9%	32.3%	27.5%	18.5%	19.9%	27.7%
	$166.52	$166.52	$174.96	$118.67	$76.70	$28.39	$1.45	$112.93	$84.26	$47.78	$43.14	$50.09
Diluted EPS	$166.52	$165.57	$172.69	$117.40	$76.35	$28.17	$1.45	$112.93	$84.26	$47.78	$43.14	$50.09
Weighted Avg Basic	—	32M	34M	36M	40M	41M	—	—	—	—	—	—
Weighted Avg Diluted	—	33M	34M	37M	40M	41M	—	—	—	—	—	—

Line Item

TTM

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

$28.6B

$26.9B

$23.7B

$21.4B

$17.1B

$11.0B

$6.8B

$15.1B

$14.5B

$12.7B

$10.7B

$9.2B

—

$4.9B

$12.8B

$12.5B

$12.4B

$10.3B

$8.6B

Gross Margin

90.0%

---

71.4%

85.1%

85.9%

98.1%

96.1%

93.2%

—

$623M

$591M

$504M

$451M

$421M

$642M

$699M

$485M

$442M

$386M

$347M

Total Operating Expenses

—

$18.1B

$16.2B

$15.5B

$12.0B

$8.5B

—

$10.0B

$8.8B

$7.6B

$5.8B

$5.1B

$2.5B

-$631M

$5.3B

$4.5B

$2.9B

$3.3B

EBIT

$10.0B

$8.8B

$7.6B

$5.8B

$5.1B

$2.5B

-$631M

$5.3B

$4.5B

$2.9B

$3.3B

EBITDA

$10.6B

$9.4B

$8.1B

$6.3B

$5.6B

$2.9B

$1.6B

$6.9B

$5.6B

$4.9B

$3.2B

$3.6B

Operating Margin

33.5%

32.8%

31.8%

27.3%

29.8%

22.8%

-9.3%

35.5%

36.8%

35.8%

27.1%

35.3%

EBITDA Margin

37.1%

35.1%

34.3%

29.7%

32.5%

26.6%

23.0%

46.0%

38.5%

38.9%

29.9%

38.8%

—

$897M

$391M

$334M

$356M

$266M

$269M

$254M

$208M

$160M

—

$6.8B

$7.3B

$5.5B

$3.9B

$1.5B

—

Income Tax Expense

—

$1.4B

$1.2B

$865M

$300M

$508M

$1.1B

$837M

$2.1B

$578M

$577M

$6.5B

$5.4B

$5.9B

$4.3B

$3.1B

$1.2B

$59M

$4.9B

$4.0B

$2.3B

$2.1B

$2.6B

Net Margin

20.5%

20.1%

24.8%

20.1%

17.9%

10.6%

0.9%

32.3%

27.5%

18.5%

19.9%

27.7%

$166.52

$174.96

$118.67

$76.70

$28.39

$1.45

$112.93

$84.26

$47.78

$43.14

$50.09

Diluted EPS

$166.52

$165.57

$172.69

$117.40

$76.35

$28.17

$1.45

$112.93

$84.26

$47.78

$43.14

$50.09

Weighted Avg Basic

—

32M

34M

36M

40M

41M

—

Weighted Avg Diluted

—

33M

34M

37M

40M

41M

—

Booking Holdings Inc. (BKNG) Stock Analysis — April 2026 Rating, Price, and Forecast

Last updated: April 2026

Company Overview — What Does Booking Holdings Inc. Do?

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut. Booking Holdings Inc. (BKNG) is classified as a large-cap stock in the Industrials sector, specifically within the Transportation industry. The company is led by CEO Glenn D. Fogel and employs approximately 21,600 people, headquartered in Norwalk, Connecticut. With a market capitalization of $132.5B, BKNG is one of the prominent companies in the Industrials sector.

Booking Holdings Inc. (BKNG) Stock Rating — Reduce (April 2026)

As of April 2026, Booking Holdings Inc. receives a Reduce rating with a composite score of 43.5/100 and 2 out of 5 stars from the Blank Capital Research quantitative model.BKNG ranks #2,902 out of 4,446 stocks in our coverage universe. Within the Industrials sector, Booking Holdings Inc. ranks #484 of 752 stocks, placing it in the lower half of its Industrials peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).

BKNG Stock Price and 52-Week Range

Booking Holdings Inc. (BKNG) currently trades at $173.78. The stock lost $2.82 (1.6%) in the most recent trading session. The 52-week high for BKNG is $5839.41, which means the stock is currently trading -97.0% from its annual peak. The 52-week low is $3765.45, putting the stock -95.4% above its annual trough. Recent trading volume was 5.1M shares, reflecting moderate market activity.

Is BKNG Overvalued or Undervalued? — Valuation Analysis

Booking Holdings Inc. (BKNG) carries a value factor score of 62/100 in the Blank Capital model, indicating fair valuation relative to historical norms. The trailing price-to-earnings ratio is 21.15x, compared to the Industrials sector average of 28.33x — a discount of 25%. The price-to-sales ratio is 4.81x, compared to 0.50x for the average Industrials stock. On an enterprise value basis, BKNG trades at 14.72x EV/EBITDA, versus 5.70x for the sector.

Overall, BKNG's valuation appears roughly in line with sector benchmarks, suggesting the market is pricing the stock fairly given its current fundamentals and growth trajectory. Neither deep value nor significantly overpriced, the stock occupies a middle ground on valuation.

Booking Holdings Inc. Profitability — ROE, Margins, and Quality Score

Booking Holdings Inc. (BKNG) earns a quality factor score of 50/100, indicating solid business quality with consistent operational execution. The return on equity (ROE) is -120.2%, compared to the Industrials sector average of 8.9%, which is below typical expectations for high-quality companies. Return on assets (ROA) comes in at 22.2% versus the sector average of 3.3%.

On a margin basis, Booking Holdings Inc. reports gross margins of 90.0%, compared to 35.8% for the sector. The operating margin is 33.5% (sector: 6.2%). Net profit margin stands at 20.5%, versus 3.9% for the average Industrials stock. Revenue growth is running at 53.8% on a trailing basis, compared to 6.4% for the sector. The overall profitability profile is adequate, though there may be room for margin expansion.

BKNG Debt, Balance Sheet, and Financial Health

Booking Holdings Inc. has a debt-to-equity ratio of -370.0%, compared to the Industrials sector average of 70.0%. The low leverage indicates a conservative balance sheet with significant financial flexibility. The current ratio is 1.33x, suggesting adequate working capital coverage. Total debt on the balance sheet is $18.74B. Cash and equivalents stand at $16.51B.

BKNG has a beta of 0.95, meaning it is roughly in line with the broader market in terms of price volatility. The stability factor score for Booking Holdings Inc. is 63/100, reflecting average volatility within the normal range for its sector.

Booking Holdings Inc. Revenue and Earnings History — Quarterly Trend

In TTM 2026, Booking Holdings Inc. reported revenue of $28.56B and earnings per share (EPS) of $166.52. Net income for the quarter was $6.49B. Gross margin was 90.0%. Operating income came in at $9.97B.

In FY 2025, Booking Holdings Inc. reported revenue of $26.92B and earnings per share (EPS) of $166.52. Net income for the quarter was $5.40B. Revenue grew 13.4% year-over-year compared to FY 2024. Operating income came in at $8.82B.

In Q3 2025, Booking Holdings Inc. reported revenue of $9.01B and earnings per share (EPS) of $84.86. Net income for the quarter was $2.75B. Revenue grew 12.7% year-over-year compared to Q3 2024. Operating income came in at $3.48B.

In Q2 2025, Booking Holdings Inc. reported revenue of $6.80B and earnings per share (EPS) of $27.54. Net income for the quarter was $895M. Revenue grew 16.0% year-over-year compared to Q2 2024. Operating income came in at $2.25B.

Over the past 8 quarters, Booking Holdings Inc. has demonstrated a growth trajectory, with revenue expanding from $5.86B to $28.56B. Investors analyzing BKNG stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.

BKNG Dividend Yield and Income Analysis

Booking Holdings Inc. (BKNG) currently pays a dividend yield of 0.7%. At this yield, a $10,000 investment in BKNG stock would generate approximately $$70.00 in annual dividend income. With a net margin of 20.5%, the dividend appears well-covered by earnings, suggesting sustainable payouts going forward.

BKNG Momentum and Technical Analysis Profile

Booking Holdings Inc. (BKNG) has a momentum factor score of 31/100, signaling weak relative price performance. Stocks with low momentum scores have historically tended to continue underperforming in the near term. The investment factor score is 22/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 28/100 signals elevated short interest, which can indicate bearish sentiment among institutional investors.

BKNG vs Competitors — Industrials Sector Ranking and Peer Comparison

Within the Industrials sector, Booking Holdings Inc. (BKNG) ranks #484 out of 752 stocks based on the Blank Capital composite score. This places BKNG in the lower half of all Industrials stocks in our coverage universe. Key competitors and sector peers include South Bow Corp (SOBO) with a score of 56.5/100, TSAKOS ENERGY NAVIGATION LTD (TEN) with a score of 61.4/100, Great Lakes Dredge & Dock CORP (GLDD) with a score of 56.7/100, Tri Pointe Homes, Inc. (TPH) with a score of 57.3/100, and Clear Channel Outdoor Holdings, Inc. (CCO) with a score of 52.2/100.

Comparing BKNG against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full BKNG vs S&P 500 (SPY) comparison to assess how Booking Holdings Inc. stacks up against the broader market across all factor dimensions.

BKNG Next Earnings Date

No upcoming earnings date has been announced for Booking Holdings Inc. (BKNG) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.

Should You Buy BKNG? — Investment Thesis Summary

The quantitative profile for Booking Holdings Inc. suggests caution. The value score of 62/100 suggests attractive pricing relative to fundamentals. Momentum is weak at 31/100, a headwind for near-term performance. Low volatility (stability score 63/100) reduces downside risk.

In summary, Booking Holdings Inc. (BKNG) earns a Reduce rating with a composite score of 43.5/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on BKNG stock.

Related Resources for BKNG Investors

Explore more research and tools: BKNG vs S&P 500 comparison, top Industrials stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare BKNG head-to-head with peers: BKNG vs SOBO, BKNG vs TEN, BKNG vs GLDD.

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Booking Holdings Inc. (BKNG) Stock Analysis — April 2026 Rating, Price, and Forecast

Company Overview — What Does Booking Holdings Inc. Do?

Booking Holdings Inc. (BKNG) Stock Rating — Reduce (April 2026)

BKNG Stock Price and 52-Week Range

Is BKNG Overvalued or Undervalued? — Valuation Analysis

Booking Holdings Inc. Profitability — ROE, Margins, and Quality Score

BKNG Debt, Balance Sheet, and Financial Health

Booking Holdings Inc. Revenue and Earnings History — Quarterly Trend

BKNG Dividend Yield and Income Analysis

BKNG Momentum and Technical Analysis Profile

BKNG vs Competitors — Industrials Sector Ranking and Peer Comparison

BKNG Next Earnings Date

Should You Buy BKNG? — Investment Thesis Summary

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