Is AAPL a good stock to buy right now?

Based on our 6-factor quantitative model, Apple Inc. (AAPL) receives a "Hold" rating with a composite score of 45.1/100. It is ranked #1,290 out of 4,446 stocks. Key factor scores: Quality 50/100, Value 44/100, Momentum 49/100. The timing signal is "Neutral". This is quantitative analysis only — not investment advice.

What is the stock rating for AAPL?

Apple Inc. (AAPL) has a "Hold" rating and 3-star score. The composite score of 45.1 ranks it #1,290 among 4,446 U.S. stocks. Ratings are updated weekly using academically-proven factor models.

What sector is AAPL in?

Apple Inc. operates in the Technology sector (Computer Hardware industry) with a market cap of $3.75 trillion. It is classified as a mega-cap stock.

Does AAPL pay a dividend?

Yes, AAPL pays a dividend with a current yield of 0.38%. For every $1,000 invested, you would receive approximately $3.80 in annual dividend income.

What is AAPL's P/E ratio?

AAPL has a trailing P/E ratio of 29.39x. The Technology sector average is 45.3x. This P/E is in a moderate range relative to the broader market.

How profitable is AAPL?

AAPL's quality factor score is 50/100. Gross margin: 47.1%. ROE: 143.6% vs sector average -1.4%. Margins are moderate to low, reflecting competitive market dynamics.

How is AAPL valued compared to peers?

AAPL's value factor score is 44/100 (higher = cheaper). Key multiples: P/E 29.4x, EV/EBITDA 25.1x. Valuation is roughly in line with peers.

What is AAPL's debt level?

AAPL's debt-to-equity ratio is 100%. Sector average: 43%. Moderate leverage is normal for established companies.

AAPL has a beta of 1.27, meaning it amplifies market moves. Stability score: 72/100.

Does AAPL have high short interest?

AAPL's short interest factor score is 20/100 (higher = less short selling). Elevated short interest may indicate bearish sentiment or short squeeze potential.

AAPL Stock Analysis: Hold (Score 45.1/100) | Blank Capital Research

Pro Equity Research

AAPL: The Services Supercycle and Hardware Stabilization

Blank Capital Research Team

•March 23, 2026

Executive Summary

Apple Inc. (AAPL) stands at an inflection point as its transition from a pure hardware company to a hardware-enabled services ecosystem matures. Despite near-term headwinds in cyclical hardware upgrades, the underlying profitability engine driven by App Store, iCloud, and spatial computing investments is poised to defend its premium valuation multiple.

Investment Thesis

Our thesis relies on the unshakeable nature of the iOS ecosystem. While iPhone revenue may face low single-digit growth due to extended upgrade cycles, Services revenue is growing at a double-digit clip with significantly higher gross margins (~70%). We view the current valuation as justifiable given the unparalleled free cash flow generation and aggressive shareholder return program (buybacks and dividends). The launch of new AI-integrated OS features creates a defensive moat that further traps users inside the Apple hardware wall.

Key Growth Drivers

Services Margin Expansion

Services now account for over 20% of revenue and are expanding rapidly. This structural shift in the revenue mix is the primary catalyst for gross margin expansion over the next 3-5 years.

AI & On-Device Processing

Apple's strategy of 'Edge AI'—running models natively on custom silicon (A-series and M-series chips)—preserves user privacy while triggering a massive replacement cycle for aging devices that lack the neural engine capabilities.

Capital Return Program

The company's commitment to reaching a net-cash neutral position means virtually all free cash flow generated will continue to be deployed into aggressive share repurchases, artificially elevating EPS growth even in a flat revenue environment.

Valuation & Financial Modeling

Trading at roughly 28x forward earnings, AAPL carries a premium compared to the broader market but aligns with its historical 5-year average. We calculate a weighted-average cost of capital (WACC) of 7.8% and terminal growth rate of 2.5%, implying a fair value approximately 8% above current trading levels. The current premium is warranted given its AAA balance sheet and unmatched ROIC.

Risk Factors & Bear Case

Primary risks include antitrust litigation targeting the App Store monopoly, geopolitical tensions disrupting the Asian supply chain, and slower-than-expected adoption of next-generation hardware platforms like Vision Pro. Furthermore, a sustained consumer recession could defer hardware upgrades significantly.

Conclusion

We rate AAPL as a core portfolio holding. While it may not offer the hyper-growth of smaller tech peers, its combination of fortress-like balance sheet, high-margin services growth, and relentless buybacks provides a high-Sharpe ratio anchor for long-term equity portfolios.

Data Series	1D	5D	1M	YTD	1Y	3Y	5Y	10Y
AAPL	-0.00%	+1.78%	-0.13%	-4.19%	+36.79%	-	-	-
Industry Proxy XLK	+0.39%	+4.88%	+2.05%	-0.94%	-26.62%	-	-	-
U.S. Market SPY	-0.07%	+3.60%	+0.34%	-0.36%	+29.52%	-	-	-
Alpha vs Market	+0.06%	-1.82%	-0.47%	-3.83%	+7.27%	-	-	-
Alpha vs Sector	-0.39%	-3.09%	-2.18%	-3.25%	+63.42%	-	-	-

Metric	AAPL	Benchmark
P/E Ratio	29.4x	-35%
EV/EBITDA	25.1x	+97%
Price / Book	42.2x

Stock Entity	Score▼	Quality	Value	Momentum	P/E Ratio	ROE	Gross Margin	Net Margin	Rev Growth	D/E Ratio	Market Cap	Compare
VRSN VERISIGN INC/CA	56	79	59	40	30.7x	-41.1%	88.0%	50.6%	8.3%	-87.0x	$23.0B	VS
IHS IHS Holding Ltd	55	42	63	63	-	-616.0%	48.0%	-96.1%	-	365.0x	$2.8B	VS
LHX L3HARRIS TECHNOLOGIES, INC. /DE/	55	50	52	66	37.5x	9.0%	25.5%	8.1%	10.3%	110.0x	$66.1B	VS
ESP ESPEY MFG & ELECTRONICS CORP	53	48	44	71	25.8x	12.8%	29.0%	17.1%	-11.7%	66.0x	$169M	VS
NYAX Nayax Ltd.	52	38	46	78	-	-13.6%	44.6%	-1.8%	-	30.0x	$2.2B	VS
ESE ESCO TECHNOLOGIES INC	52	49	40	69	65.6x	7.4%	40.8%	10.4%	16.3%	9.0x	$7.6B	VS
INTT INTEST CORP	52	50	32	72	-	-3.2%	43.1%	-3.1%	-22.8%	46.0x	$179M	VS
KARO Karooooo Ltd.	49	50	72	53	-	117.1%	69.5%	20.3%	-	10.0x	$1.6B	VS
MTC MMTec, Inc.	47	32	40	96	-	-1,370.8%	81.6%	-4,879.7%	-	120.0x	$136M	VS
CCLD CareCloud, Inc.	47	38	71	60	12.4x	18.5%	48.0%	9.6%	10.6%	47.0x	$154M	VS
AAPL Apple Inc.	45	50	44	49	29.4x	143.6%	47.1%	27.4%	67.6%	100.0x	$3.8T

Key Ratio	TTM	2026	2025	2024	2023	2022	2021	2020	2019	2018	2017
Gross Margin %	0.5%	0.5%	0.5%	0.5%	0.4%	0.4%	0.4%	0.4%	0.4%	0.4%	0.4%
Operating Margin %	0.3%	0.4%	0.3%	0.3%	0.3%	0.3%	0.3%	0.2%	0.2%	0.3%	0.3%
EBITDA Margin %	0.3%	0.4%	0.3%	0.3%	0.3%	0.3%	0.3%	0.3%	0.3%	0.3%	0.3%
Net Margin %	0.3%	0.3%	0.3%	0.2%	0.3%	0.3%	0.3%	0.2%	0.2%	0.2%	0.2%
FCF Margin %	6.6%	-	-	-	-	-	25.4%	26.7%	22.6%	24.1%	22.3%
ROE %	1.4%	0.5%	1.5%	1.6%	1.6%	2.0%	1.5%	0.9%	0.6%	0.6%	0.4%
ROA %	0.3%	0.1%	0.3%	0.3%	0.3%	0.3%	0.3%	0.2%	0.2%	0.2%	0.1%
ROIC %	0.7%	22.7%	63.9%	63.4%	54.0%	186.2%	56.3%	37.5%	33.7%	28.6%	21.1%

Key Ratio

TTM

2026

2025

2024

2023

2022

2021

2020

2019

2018

2017

Gross Margin %

0.5%

0.4%

Operating Margin %

0.3%

0.4%

0.3%

0.2%

0.3%

EBITDA Margin %

0.3%

0.4%

0.3%

Net Margin %

0.3%

0.2%

0.3%

0.2%

FCF Margin %

6.6%

25.4%

26.7%

22.6%

24.1%

22.3%

ROE %

1.4%

0.5%

1.5%

1.6%

2.0%

1.5%

0.9%

0.6%

0.4%

ROA %

0.3%

0.1%

0.3%

0.2%

0.1%

ROIC %

0.7%

22.7%

63.9%

63.4%

54.0%

186.2%

56.3%

37.5%

33.7%

28.6%

21.1%

Line Item	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
	$457.5B	$416.2B	$391.0B	$383.3B	$394.3B	$365.8B	$274.5B	$260.2B	$265.6B	$229.2B	$215.6B	$233.7B
	—	$221.0B	$210.4B	$214.1B	$223.5B	—	—	—	—	—	—	—
	$216.1B	$195.2B	$180.7B	$169.1B	$170.8B	$152.8B	$105.0B	$98.4B	$101.8B	$88.2B	$84.3B	$93.6B
Gross Margin	47.1%	46.9%	46.2%	44.1%	43.3%	41.8%	38.2%	37.8%	38.3%	38.5%	39.1%	40.1%
	—	$27.6B	$26.1B	$24.9B	$25.1B	—	—	—	—	—	—	—
Research & Development	—	$34.5B	$31.4B	$29.9B	$26.3B	$21.9B	$18.8B	$16.2B	$14.2B	$11.6B	$10.0B	$8.1B
Depreciation	—	—	—	—	—	$11.3B	$11.1B	$12.5B	$10.9B	$10.2B	$10.5B	$11.3B
Total Operating Expenses	—	$62.2B	$57.5B	$54.8B	$51.3B	—	—	—	—	—	—	—
	$151.5B	$133.1B	$123.2B	$114.3B	$119.4B	$108.9B	$66.3B	$63.9B	$70.9B	$61.3B	$60.0B	$71.2B
EBIT	$151.5B	$133.1B	$123.2B	$114.3B	$119.4B	$108.9B	$66.3B	$63.9B	$70.9B	$61.3B	$60.0B	$71.2B
EBITDA	$151.5B	$133.1B	$123.2B	$114.3B	$119.4B	$120.5B	$78.1B	$78.3B	$83.8B	$74.2B	$71.9B	$83.8B
Operating Margin	32.7%	32.0%	31.5%	29.8%	30.3%	29.8%	24.1%	24.6%	26.7%	26.8%	27.8%	30.5%
EBITDA Margin	33.1%	32.0%	31.5%	29.8%	30.3%	32.9%	28.5%	30.1%	31.6%	32.4%	33.3%	35.8%
	—	—	—	$3.9B	$2.9B	—	—	—	—	—	—	—
	—	$132.7B	$123.5B	$113.7B	$119.1B	—	—	—	—	—	—	—
Income Tax Expense	—	$20.7B	$29.7B	$16.7B	$19.3B	$14.5B	$9.7B	$10.5B	$13.4B	$15.7B	$15.7B	$19.1B
	$126.6B	$112.0B	$93.7B	$97.0B	$99.8B	$94.7B	$57.4B	$55.3B	$59.5B	$48.4B	$45.7B	$53.4B
Net Margin	27.4%	26.9%	24.0%	25.3%	25.3%	25.9%	20.9%	21.2%	22.4%	21.1%	21.2%	22.9%
	$2.85	$7.49	$6.11	$6.16	$6.15	$5.67	$3.31	$2.99	$12.01	$9.27	$8.35	$9.28
Diluted EPS	$2.85	$7.46	$6.08	$6.13	$6.11	$5.67	$3.31	$2.99	$12.01	$9.27	$8.35	$9.28
Weighted Avg Basic	—	14.9B	15.3B	15.7B	16.2B	—	—	—	—	—	—	—
Weighted Avg Diluted	—	15.0B	15.4B	15.8B	16.3B	—	—	—	—	—	—	—

Line Item

TTM

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

$457.5B

$416.2B

$391.0B

$383.3B

$394.3B

$365.8B

$274.5B

$260.2B

$265.6B

$229.2B

$215.6B

$233.7B

—

$221.0B

$210.4B

$214.1B

$223.5B

—

$216.1B

$195.2B

$180.7B

$169.1B

$170.8B

$152.8B

$105.0B

$98.4B

$101.8B

$88.2B

$84.3B

$93.6B

Gross Margin

47.1%

46.9%

46.2%

44.1%

43.3%

41.8%

38.2%

37.8%

38.3%

38.5%

39.1%

40.1%

—

$27.6B

$26.1B

$24.9B

$25.1B

—

Research & Development

—

$34.5B

$31.4B

$29.9B

$26.3B

$21.9B

$18.8B

$16.2B

$14.2B

$11.6B

$10.0B

$8.1B

Depreciation

—

$11.3B

$11.1B

$12.5B

$10.9B

$10.2B

$10.5B

$11.3B

Total Operating Expenses

—

$62.2B

$57.5B

$54.8B

$51.3B

—

$151.5B

$133.1B

$123.2B

$114.3B

$119.4B

$108.9B

$66.3B

$63.9B

$70.9B

$61.3B

$60.0B

$71.2B

EBIT

$151.5B

$133.1B

$123.2B

$114.3B

$119.4B

$108.9B

$66.3B

$63.9B

$70.9B

$61.3B

$60.0B

$71.2B

EBITDA

$151.5B

$133.1B

$123.2B

$114.3B

$119.4B

$120.5B

$78.1B

$78.3B

$83.8B

$74.2B

$71.9B

$83.8B

Operating Margin

32.7%

32.0%

31.5%

29.8%

30.3%

29.8%

24.1%

24.6%

26.7%

26.8%

27.8%

30.5%

EBITDA Margin

33.1%

32.0%

31.5%

29.8%

30.3%

32.9%

28.5%

30.1%

31.6%

32.4%

33.3%

35.8%

—

$3.9B

$2.9B

—

$132.7B

$123.5B

$113.7B

$119.1B

—

Income Tax Expense

—

$20.7B

$29.7B

$16.7B

$19.3B

$14.5B

$9.7B

$10.5B

$13.4B

$15.7B

$19.1B

$126.6B

$112.0B

$93.7B

$97.0B

$99.8B

$94.7B

$57.4B

$55.3B

$59.5B

$48.4B

$45.7B

$53.4B

Net Margin

27.4%

26.9%

24.0%

25.3%

25.9%

20.9%

21.2%

22.4%

21.1%

21.2%

22.9%

$2.85

$7.49

$6.11

$6.16

$6.15

$5.67

$3.31

$2.99

$12.01

$9.27

$8.35

$9.28

Diluted EPS

$2.85

$7.46

$6.08

$6.13

$6.11

$5.67

$3.31

$2.99

$12.01

$9.27

$8.35

$9.28

Weighted Avg Basic

—

14.9B

15.3B

15.7B

16.2B

—

Weighted Avg Diluted

—

15.0B

15.4B

15.8B

16.3B

—

Apple Inc. (AAPL) Stock Analysis — April 2026 Rating, Price, and Forecast

Last updated: April 2026

Company Overview — What Does Apple Inc. Do?

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California. Apple Inc. (AAPL) is classified as a mega-cap stock in the Technology sector, specifically within the Computer Hardware industry. The company is led by CEO Timothy D. Cook and employs approximately 164,000 people, headquartered in Cupertino, California. With a market capitalization of $3.75T, AAPL is one of the largest companies in the Technology sector.

Apple Inc. (AAPL) Stock Rating — Hold (April 2026)

As of April 2026, Apple Inc. receives a Hold rating with a composite score of 45.1/100 and 3 out of 5 stars from the Blank Capital Research quantitative model.AAPL ranks #1,290 out of 4,446 stocks in our coverage universe. Within the Technology sector, Apple Inc. ranks #141 of 584 stocks, placing it in the top quartile of its Technology peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).

AAPL Stock Price and 52-Week Range

Apple Inc. (AAPL) currently trades at $259.96. The stock lost $0.53 (0.2%) in the most recent trading session. The 52-week high for AAPL is $288.62, which means the stock is currently trading -9.9% from its annual peak. The 52-week low is $169.21, putting the stock 53.6% above its annual trough. Recent trading volume was 16.4M shares, indicating strong institutional interest and high liquidity.

Is AAPL Overvalued or Undervalued? — Valuation Analysis

Apple Inc. (AAPL) carries a value factor score of 44/100 in the Blank Capital model, indicating fair valuation relative to historical norms. The trailing price-to-earnings ratio is 29.39x, compared to the Technology sector average of 45.27x — a discount of 35%. The price-to-book ratio stands at 42.20x, versus the sector average of 3.16x. The price-to-sales ratio is 8.14x, compared to 1.06x for the average Technology stock. On an enterprise value basis, AAPL trades at 25.15x EV/EBITDA, versus 12.79x for the sector.

Overall, AAPL's valuation appears roughly in line with sector benchmarks, suggesting the market is pricing the stock fairly given its current fundamentals and growth trajectory. Neither deep value nor significantly overpriced, the stock occupies a middle ground on valuation.

Apple Inc. Profitability — ROE, Margins, and Quality Score

Apple Inc. (AAPL) earns a quality factor score of 50/100, indicating solid business quality with consistent operational execution. The return on equity (ROE) is 143.6%, compared to the Technology sector average of -1.4%, which demonstrates strong shareholder value creation. Return on assets (ROA) comes in at 33.4% versus the sector average of -1.0%.

On a margin basis, Apple Inc. reports gross margins of 47.1%, compared to 50.9% for the sector. The operating margin is 32.7% (sector: -0.5%). Net profit margin stands at 27.4%, versus -1.5% for the average Technology stock. Revenue growth is running at 67.6% on a trailing basis, compared to 14.2% for the sector. The overall profitability profile is adequate, though there may be room for margin expansion.

AAPL Debt, Balance Sheet, and Financial Health

Apple Inc. has a debt-to-equity ratio of 100.0%, compared to the Technology sector average of 43.0%. Leverage is within a manageable range for the industry, though investors should monitor debt trends over time. The current ratio is 0.97x, which may signal near-term liquidity tightness. Total debt on the balance sheet is $88.50B. Cash and equivalents stand at $45.32B.

AAPL has a beta of 1.27, meaning it is more volatile than the broader market — a $10,000 investment in AAPL would be expected to move 27.0% more than the S&P 500 on any given day. The stability factor score for Apple Inc. is 72/100, indicating low-volatility characteristics and consistent price behavior that appeals to risk-averse investors.

Apple Inc. Revenue and Earnings History — Quarterly Trend

In TTM 2026, Apple Inc. reported revenue of $457.45B and earnings per share (EPS) of $2.85. Net income for the quarter was $126.64B. Gross margin was 47.1%. Operating income came in at $151.47B.

In Q1 2026, Apple Inc. reported revenue of $143.76B and earnings per share (EPS) of $2.85. Net income for the quarter was $42.10B. Gross margin was 48.2%. Revenue grew 15.7% year-over-year compared to Q1 2025. Operating income came in at $50.85B.

In FY 2025, Apple Inc. reported revenue of $416.16B and earnings per share (EPS) of $7.49. Net income for the quarter was $112.01B. Gross margin was 46.9%. Revenue grew 6.4% year-over-year compared to FY 2024. Operating income came in at $133.05B.

In Q3 2025, Apple Inc. reported revenue of $94.04B and earnings per share (EPS) of $1.57. Net income for the quarter was $23.43B. Gross margin was 46.5%. Revenue grew 9.6% year-over-year compared to Q3 2024. Operating income came in at $28.20B.

Over the past 8 quarters, Apple Inc. has demonstrated a growth trajectory, with revenue expanding from $85.78B to $457.45B. Investors analyzing AAPL stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.

AAPL Dividend Yield and Income Analysis

Apple Inc. (AAPL) currently pays a dividend yield of 0.4%. At this yield, a $10,000 investment in AAPL stock would generate approximately $$38.00 in annual dividend income. With a net margin of 27.4%, the dividend appears well-covered by earnings, suggesting sustainable payouts going forward.

AAPL Momentum and Technical Analysis Profile

Apple Inc. (AAPL) has a momentum factor score of 49/100, reflecting neutral trend characteristics. The stock is neither significantly outperforming nor underperforming the broader market on a momentum basis. The investment factor score is 22/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 20/100 signals elevated short interest, which can indicate bearish sentiment among institutional investors.

AAPL vs Competitors — Technology Sector Ranking and Peer Comparison

Within the Technology sector, Apple Inc. (AAPL) ranks #141 out of 584 stocks based on the Blank Capital composite score. This places AAPL in the top quartile of all Technology stocks in our coverage universe. Key competitors and sector peers include IHS Holding Ltd (IHS) with a score of 55.0/100, VERISIGN INC/CA (VRSN) with a score of 56.0/100, ESCO TECHNOLOGIES INC (ESE) with a score of 51.7/100, CareCloud, Inc. (CCLD) with a score of 46.9/100, and MMTec, Inc. (MTC) with a score of 47.4/100.

Comparing AAPL against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full AAPL vs S&P 500 (SPY) comparison to assess how Apple Inc. stacks up against the broader market across all factor dimensions.

AAPL Next Earnings Date

No upcoming earnings date has been announced for Apple Inc. (AAPL) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.

Should You Buy AAPL? — Investment Thesis Summary

Apple Inc. presents a balanced picture with arguments on both sides. Low volatility (stability score 72/100) reduces downside risk.

In summary, Apple Inc. (AAPL) earns a Hold rating with a composite score of 45.1/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on AAPL stock.

Related Resources for AAPL Investors

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