Sally Beauty Holdings, Inc. (SBH) Stock Analysis — April 2026 Rating, Price, and Forecast
Company Overview — What Does Sally Beauty Holdings, Inc. Do?
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under third-party brands, such as Wella, Clairol, OPI, Conair, and L'Oreal, as well as exclusive-label brand merchandise. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under third-party brands, such as Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, and Olaplex. As of September 30, 2021, the company operated 4,777 stores, including 134 franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. It also distributes its products through full-service/exclusive distributors, open-line distributors, direct sales, and mega-salon stores. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas. Sally Beauty Holdings, Inc. (SBH) is classified as a small-cap stock in the Consumer Discretionary sector, specifically within the Retail industry. The company is led by CEO Denise A. Paulonis and employs approximately 29,000 people, headquartered in DENTON, Texas. With a market capitalization of $1.3B, SBH is one of the notable companies in the Consumer Discretionary sector.
Sally Beauty Holdings, Inc. (SBH) Stock Rating — Hold (April 2026)
As of April 2026, Sally Beauty Holdings, Inc. receives a Hold rating with a composite score of 45.8/100 and 3 out of 5 stars from the Blank Capital Research quantitative model.SBH ranks #1,766 out of 4,446 stocks in our coverage universe. Within the Consumer Discretionary sector, Sally Beauty Holdings, Inc. ranks #157 of 445 stocks, placing it in the upper half of its Consumer Discretionary peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).
SBH Stock Price and 52-Week Range
Sally Beauty Holdings, Inc. (SBH) currently trades at $13.29. The 52-week high for SBH is $17.92, which means the stock is currently trading -25.8% from its annual peak. The 52-week low is $7.54, putting the stock 76.3% above its annual trough. Recent trading volume was 0 shares, suggesting relatively thin trading activity.
Is SBH Overvalued or Undervalued? — Valuation Analysis
Sally Beauty Holdings, Inc. (SBH) carries a value factor score of 55/100 in the Blank Capital model, indicating fair valuation relative to historical norms. The trailing price-to-earnings ratio is 7.17x, compared to the Consumer Discretionary sector average of 25.10x — a discount of 71%. The price-to-book ratio stands at 1.67x, versus the sector average of 1.94x. The price-to-sales ratio is 0.37x, compared to 0.29x for the average Consumer Discretionary stock. On an enterprise value basis, SBH trades at 6.88x EV/EBITDA, versus 4.83x for the sector.
Overall, SBH's valuation appears roughly in line with sector benchmarks, suggesting the market is pricing the stock fairly given its current fundamentals and growth trajectory. Neither deep value nor significantly overpriced, the stock occupies a middle ground on valuation.
Sally Beauty Holdings, Inc. Profitability — ROE, Margins, and Quality Score
Sally Beauty Holdings, Inc. (SBH) earns a quality factor score of 50/100, indicating solid business quality with consistent operational execution. The return on equity (ROE) is 23.3%, compared to the Consumer Discretionary sector average of 5.9%, which demonstrates strong shareholder value creation. Return on assets (ROA) comes in at 6.7% versus the sector average of 2.5%.
On a margin basis, Sally Beauty Holdings, Inc. reports gross margins of 51.4%, compared to 36.9% for the sector. The operating margin is 8.7% (sector: 3.8%). Net profit margin stands at 5.2%, versus 2.1% for the average Consumer Discretionary stock. Revenue growth is running at 0.1% on a trailing basis, compared to 3.3% for the sector. The overall profitability profile is adequate, though there may be room for margin expansion.
SBH Debt, Balance Sheet, and Financial Health
Sally Beauty Holdings, Inc. has a debt-to-equity ratio of 104.0%, compared to the Consumer Discretionary sector average of 91.0%. Leverage is within a manageable range for the industry, though investors should monitor debt trends over time. The current ratio is 2.37x, indicating strong short-term liquidity. Total debt on the balance sheet is $855M.
SBH has a beta of 0.92, meaning it is roughly in line with the broader market in terms of price volatility. The stability factor score for Sally Beauty Holdings, Inc. is 56/100, reflecting average volatility within the normal range for its sector.
Sally Beauty Holdings, Inc. Revenue and Earnings History — Quarterly Trend
In TTM 2026, Sally Beauty Holdings, Inc. reported revenue of $3.70B and earnings per share (EPS) of $0.47. Net income for the quarter was $192M. Gross margin was 51.4%. Operating income came in at $324M.
In Q1 2026, Sally Beauty Holdings, Inc. reported revenue of $943M and earnings per share (EPS) of $0.47. Net income for the quarter was $46M. Gross margin was 51.2%. Revenue grew 0.6% year-over-year compared to Q1 2025. Operating income came in at $76M.
In FY 2025, Sally Beauty Holdings, Inc. reported revenue of $3.70B and earnings per share (EPS) of $1.95. Net income for the quarter was $196M. Gross margin was 51.6%. Revenue grew -0.4% year-over-year compared to FY 2024. Operating income came in at $328M.
In Q3 2025, Sally Beauty Holdings, Inc. reported revenue of $933M and earnings per share (EPS) of $0.46. Net income for the quarter was $46M. Gross margin was 51.5%. Revenue grew -1.0% year-over-year compared to Q3 2024. Operating income came in at $78M.
Over the past 8 quarters, Sally Beauty Holdings, Inc. has demonstrated a growth trajectory, with revenue expanding from $942M to $3.70B. Investors analyzing SBH stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.
SBH Dividend Yield and Income Analysis
Sally Beauty Holdings, Inc. (SBH) does not currently pay a dividend. This is common among smaller companies in the Retail industry that prefer to reinvest cash flows into business expansion rather than returning capital to shareholders. Income-focused investors looking for Consumer Discretionary dividend stocks may want to explore other Consumer Discretionary stocks or use the stock screener to filter by dividend yield.
SBH Momentum and Technical Analysis Profile
Sally Beauty Holdings, Inc. (SBH) has a momentum factor score of 54/100, reflecting neutral trend characteristics. The stock is neither significantly outperforming nor underperforming the broader market on a momentum basis. The investment factor score is 33/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 2/100 signals elevated short interest, which can indicate bearish sentiment among institutional investors.
SBH vs Competitors — Consumer Discretionary Sector Ranking and Peer Comparison
Within the Consumer Discretionary sector, Sally Beauty Holdings, Inc. (SBH) ranks #157 out of 445 stocks based on the Blank Capital composite score. This places SBH in the upper half of all Consumer Discretionary stocks in our coverage universe. Key competitors and sector peers include CASEYS GENERAL STORES INC (CASY) with a score of 57.4/100, FIVE BELOW, INC (FIVE) with a score of 51.7/100, TARGET CORP (TGT) with a score of 52.0/100, CARRIAGE SERVICES INC (CSV) with a score of 53.0/100, and PERDOCEO EDUCATION Corp (PRDO) with a score of 51.0/100.
Comparing SBH against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full SBH vs S&P 500 (SPY) comparison to assess how Sally Beauty Holdings, Inc. stacks up against the broader market across all factor dimensions.
SBH Next Earnings Date
No upcoming earnings date has been announced for Sally Beauty Holdings, Inc. (SBH) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.
Should You Buy SBH? — Investment Thesis Summary
Sally Beauty Holdings, Inc. presents a balanced picture with arguments on both sides.
In summary, Sally Beauty Holdings, Inc. (SBH) earns a Hold rating with a composite score of 45.8/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on SBH stock.
Related Resources for SBH Investors
Explore more research and tools: SBH vs S&P 500 comparison, top Consumer Discretionary stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare SBH head-to-head with peers: SBH vs CASY, SBH vs FIVE, SBH vs TGT.