Is ZBRA a good stock to buy right now?

Based on our 6-factor quantitative model, ZEBRA TECHNOLOGIES CORP (ZBRA) receives a "Reduce" rating with a composite score of 44.0/100. It is ranked #3,020 out of 4,446 stocks. Key factor scores: Quality 50/100, Value 66/100, Momentum 27/100. The timing signal is "Bearish". This is quantitative analysis only — not investment advice.

What is the stock rating for ZBRA?

ZEBRA TECHNOLOGIES CORP (ZBRA) has a "Reduce" rating and 2-star score. The composite score of 44.0 ranks it #3,020 among 4,446 U.S. stocks. Ratings are updated weekly using academically-proven factor models.

What sector is ZBRA in?

ZEBRA TECHNOLOGIES CORP operates in the Industrials sector (Machinery industry) with a market cap of $9.97 billion. It is classified as a mid-cap stock.

Does ZBRA pay a dividend?

ZBRA does not currently pay a regular dividend. The company may be reinvesting profits for growth.

What is ZBRA's P/E ratio?

ZBRA has a trailing P/E ratio of 20.98x. The Industrials sector average is 27.3x. This P/E is in a moderate range relative to the broader market.

How profitable is ZBRA?

ZBRA's quality factor score is 50/100. Gross margin: 48.5%. ROE: 13.6% vs sector average 9.1%. Margins are moderate to low, reflecting competitive market dynamics.

How is ZBRA valued compared to peers?

ZBRA's value factor score is 66/100 (higher = cheaper). Key multiples: P/E 21.0x, EV/EBITDA 11.1x. The stock appears attractively valued versus peers.

What is ZBRA's debt level?

ZBRA's debt-to-equity ratio is 137%. Sector average: 70%. Moderate leverage is normal for established companies.

ZBRA has a beta of 1.70, meaning it amplifies market moves. Stability score: 50/100.

Does ZBRA have high short interest?

ZBRA's short interest factor score is 44/100 (higher = less short selling). Elevated short interest may indicate bearish sentiment or short squeeze potential.

ZBRA Stock Analysis: Top Mid-Cap Reduce (Score 44.0/100) | Blank Capital Research

Data Series	1D	5D	1M	YTD	1Y	3Y	5Y	10Y
ZBRA	-2.14%	-0.78%	-13.70%	-16.47%	-29.47%	-	-	-
Industry Proxy XLI	-0.40%	+1.55%	-7.32%	+5.58%	+23.09%	-	-	-
U.S. Market SPY	+0.09%	+1.66%	-4.86%	-3.83%	+16.17%	-	-	-
Alpha vs Market	-2.23%	-2.44%	-8.84%	-12.64%	-45.64%	-	-	-
Alpha vs Sector	-1.74%	-2.33%	-6.38%	-22.04%	-52.55%	-	-	-

Metric	ZBRA	Benchmark
P/E Ratio	21.0x	-23%
EV/EBITDA	11.1x	+96%
Price / Book	2.8x

Stock Entity	Score▼	Quality	Value	Momentum	P/E Ratio	ROE	Gross Margin	Net Margin	Rev Growth	D/E Ratio	Market Cap	Compare
STNG Scorpio Tankers Inc.	63	43	96	71	-	93.3%	63.1%	53.8%	-	30.0x	$3.9B	VS
TNK TEEKAY TANKERS LTD.	62	50	97	70	6.6x	91.9%	67.0%	32.8%	-	0.0x	$2.5B	VS
TEN TSAKOS ENERGY NAVIGATION LTD	61	50	86	74	8.0x	42.1%	97.8%	22.6%	-	103.0x	$1.1B	VS
DHT DHT Holdings, Inc.	61	43	82	76	-	69.9%	54.8%	31.7%	-	40.0x	$2.9B	VS
GASS StealthGas Inc.	60	38	91	78	5.0x	44.6%	100.0%	41.8%	-	14.0x	$344M	VS
HAFN Hafnia Ltd	59	43	79	76	-	439.1%	48.5%	27.0%	-	0.0x	$3.7B	VS
NAT NORDIC AMERICAN TANKERS Ltd	59	44	79	73	28.0x	36.7%	64.4%	13.3%	-	53.0x	$1.2B	VS
SOBO South Bow Corp	57	40	78	67	21.8x	48.4%	82.3%	14.9%	-	219.0x	$7.1B	VS
GLDD Great Lakes Dredge & Dock CORP	57	50	68	70	16.3x	13.5%	22.2%	8.1%	14.8%	73.0x	$1.1B	VS
CCO Clear Channel Outdoor Holdings, Inc.	52	48	58	70	59.5x	-	53.4%	-0.3%	7.7%	-	$1.2B	VS
ZBRA ZEBRA TECHNOLOGIES CORP	44	50	66	27	21.0x	13.6%	48.5%	9.4%	8.5%	137.0x	$10.0B

Key Ratio	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016
Gross Margin %	0.5%	0.5%	0.5%	0.5%	0.5%	0.5%	0.5%	0.5%	0.5%	0.5%	0.5%
Operating Margin %	0.1%	0.1%	0.1%	0.1%	0.1%	0.2%	0.1%	0.2%	0.1%	0.0%	0.0%
EBITDA Margin %	0.2%	0.2%	0.2%	0.1%	0.1%	0.2%	0.2%	0.1%	0.1%	0.2%	0.1%
Net Margin %	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.0%	-0.0%
FCF Margin %	3.2%	-	-	-	-	-	20.1%	7.0%	8.5%	11.5%	8.5%
ROE %	0.1%	0.1%	0.1%	0.1%	0.2%	0.3%	0.2%	0.3%	0.3%	0.0%	-0.2%
ROA %	0.1%	0.0%	0.1%	0.0%	0.1%	0.1%	0.1%	0.1%	0.1%	0.0%	-0.0%
ROIC %	12.6%	15.4%	16.3%	12.5%	15.3%	25.9%	16.0%	17.7%	16.7%	8.5%	1.9%

Key Ratio

TTM

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016

Gross Margin %

0.5%

Operating Margin %

0.1%

0.2%

0.1%

0.2%

0.1%

0.0%

EBITDA Margin %

0.2%

0.1%

0.2%

0.1%

0.2%

0.1%

Net Margin %

0.1%

0.0%

-0.0%

FCF Margin %

3.2%

20.1%

7.0%

8.5%

11.5%

8.5%

ROE %

0.1%

0.2%

0.3%

0.2%

0.3%

0.0%

-0.2%

ROA %

0.1%

0.0%

0.1%

0.0%

0.1%

0.0%

-0.0%

ROIC %

12.6%

15.4%

16.3%

12.5%

15.3%

25.9%

16.0%

17.7%

16.7%

8.5%

1.9%

Line Item	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
	$5.2B	$5.4B	$5.0B	$4.6B	$5.8B	$5.6B	$4.4B	$9.0B	$8.4B	$3.7B	$3.6B	$3.6B
	—	$2.8B	$2.6B	$2.5B	$3.2B	$3.0B	—	—	—	—	—	—
	$2.5B	$2.6B	$2.4B	$2.1B	$2.6B	$2.6B	$2.0B	$4.2B	$4.0B	$1.7B	$1.6B	$1.6B
Gross Margin	48.5%	48.0%	48.4%	46.3%	45.4%	46.7%	45.0%	46.8%	47.0%	45.9%	45.9%	45.0%
	—	$593M	$563M	$519M	$570M	$567M	$453M	$447M	$444M	$389M	$376M	$394M
Depreciation	—	$185M	$172M	$176M	$204M	$187M	$149M	$181M	$191M	$366M	$327M	$336M
Total Operating Expenses	—	$1.9B	$1.7B	$1.6B	$2.1B	$1.6B	—	—	—	—	—	—
	$752M	$700M	$742M	$481M	$529M	$979M	$651M	$692M	$610M	$322M	$80M	$37M
EBIT	$752M	$700M	$742M	$481M	$529M	$979M	$651M	$692M	$610M	$322M	$80M	$37M
EBITDA	$923M	$885M	$914M	$657M	$733M	$1.2B	$785M	$868M	$805M	$616M	$391M	$349M
Operating Margin	14.5%	13.0%	14.9%	10.5%	9.2%	17.4%	14.6%	15.4%	14.5%	4.3%	2.2%	1.0%
EBITDA Margin	17.8%	16.4%	18.3%	14.3%	12.7%	20.7%	17.6%	9.7%	9.5%	16.6%	10.9%	9.6%
	—	—	—	—	—	$5M	$76M	$89M	$91M	$227M	$193M	$193M
	—	$560M	$635M	$334M	$544M	$968M	—	—	—	—	—	—
Income Tax Expense	—	$141M	$107M	$38M	$81M	$131M	$56M	$54M	$103M	$71M	$8M	-$22M
	$486M	$419M	$528M	$296M	$463M	$837M	$504M	$544M	$421M	$17M	-$137M	-$158M
Net Margin	9.4%	7.8%	10.6%	6.5%	8.0%	14.9%	11.3%	12.1%	10.0%	0.2%	-3.8%	-4.3%
	$8.24	$8.24	$10.25	$5.75	$8.86	$15.66	$9.43	$10.08	$7.86	$0.33	$-2.65	$-3.10
Diluted EPS	$8.24	$8.18	$10.18	$5.72	$8.80	$15.52	$9.43	$10.08	$7.86	$0.33	$-2.65	$-3.10
Weighted Avg Basic	—	51M	51M	51M	52M	53M	—	—	—	—	—	—
Weighted Avg Diluted	—	51M	52M	52M	53M	54M	—	—	—	—	—	—

Line Item

TTM

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

$5.2B

$5.4B

$5.0B

$4.6B

$5.8B

$5.6B

$4.4B

$9.0B

$8.4B

$3.7B

$3.6B

—

$2.8B

$2.6B

$2.5B

$3.2B

$3.0B

—

$2.5B

$2.6B

$2.4B

$2.1B

$2.6B

$2.0B

$4.2B

$4.0B

$1.7B

$1.6B

Gross Margin

48.5%

48.0%

48.4%

46.3%

45.4%

46.7%

45.0%

46.8%

47.0%

45.9%

45.0%

—

$593M

$563M

$519M

$570M

$567M

$453M

$447M

$444M

$389M

$376M

$394M

Depreciation

—

$185M

$172M

$176M

$204M

$187M

$149M

$181M

$191M

$366M

$327M

$336M

Total Operating Expenses

—

$1.9B

$1.7B

$1.6B

$2.1B

$1.6B

—

$752M

$700M

$742M

$481M

$529M

$979M

$651M

$692M

$610M

$322M

$80M

$37M

EBIT

$752M

$700M

$742M

$481M

$529M

$979M

$651M

$692M

$610M

$322M

$80M

$37M

EBITDA

$923M

$885M

$914M

$657M

$733M

$1.2B

$785M

$868M

$805M

$616M

$391M

$349M

Operating Margin

14.5%

13.0%

14.9%

10.5%

9.2%

17.4%

14.6%

15.4%

14.5%

4.3%

2.2%

1.0%

EBITDA Margin

17.8%

16.4%

18.3%

14.3%

12.7%

20.7%

17.6%

9.7%

9.5%

16.6%

10.9%

9.6%

—

$5M

$76M

$89M

$91M

$227M

$193M

—

$560M

$635M

$334M

$544M

$968M

—

Income Tax Expense

—

$141M

$107M

$38M

$81M

$131M

$56M

$54M

$103M

$71M

$8M

-$22M

$486M

$419M

$528M

$296M

$463M

$837M

$504M

$544M

$421M

$17M

-$137M

-$158M

Net Margin

9.4%

7.8%

10.6%

6.5%

8.0%

14.9%

11.3%

12.1%

10.0%

0.2%

-3.8%

-4.3%

$8.24

$10.25

$5.75

$8.86

$15.66

$9.43

$10.08

$7.86

$0.33

$-2.65

$-3.10

Diluted EPS

$8.24

$8.18

$10.18

$5.72

$8.80

$15.52

$9.43

$10.08

$7.86

$0.33

$-2.65

$-3.10

Weighted Avg Basic

—

51M

52M

53M

—

Weighted Avg Diluted

—

51M

52M

53M

54M

—

ZEBRA TECHNOLOGIES CORP (ZBRA) Stock Analysis — April 2026 Rating, Price, and Forecast

Last updated: April 2026

Company Overview — What Does ZEBRA TECHNOLOGIES CORP Do?

Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers, which produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers, which produce images which are used for personal identification, access control, and financial transactions; RFID printers that encode data into passive RFID transponders; accessories and options for our printers, including vehicle mounts and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; real-time location systems and services; and tags, sensors, exciters, middleware software, and application software; as well as physical inventory management solutions, and rugged tablets and enterprise-grade mobile computing products and accessories. In addition, the company offers barcode scanners, image capture devices, and RFID readers; and workforce management solutions, workflow execution and task management solutions, and prescriptive analytics solutions, as well as communications and collaboration solutions. It also provides services, including maintenance, technical support, repair, managed and professional services; as well as cloud-based software subscriptions and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois. ZEBRA TECHNOLOGIES CORP (ZBRA) is classified as a mid-cap stock in the Industrials sector, specifically within the Machinery industry. The company is led by CEO Anders Gustafsson and employs approximately 10,500 people, headquartered in Lincolnshire, Illinois. With a market capitalization of $10.0B, ZBRA is one of the notable companies in the Industrials sector.

ZEBRA TECHNOLOGIES CORP (ZBRA) Stock Rating — Reduce (April 2026)

As of April 2026, ZEBRA TECHNOLOGIES CORP receives a Reduce rating with a composite score of 44.0/100 and 2 out of 5 stars from the Blank Capital Research quantitative model.ZBRA ranks #3,020 out of 4,446 stocks in our coverage universe. Within the Industrials sector, ZEBRA TECHNOLOGIES CORP ranks #517 of 756 stocks, placing it in the lower half of its Industrials peers. The rating is generated by a multi-factor model that weighs quality (30%), momentum (25%), value (15%), investment (10%), stability (10%), and short interest (10%).

ZBRA Stock Price and 52-Week Range

ZEBRA TECHNOLOGIES CORP (ZBRA) currently trades at $202.84. The 52-week high for ZBRA is $352.66, which means the stock is currently trading -42.5% from its annual peak. The 52-week low is $201.64, putting the stock 0.6% above its annual trough. Recent trading volume was 0 shares, suggesting relatively thin trading activity.

Is ZBRA Overvalued or Undervalued? — Valuation Analysis

ZEBRA TECHNOLOGIES CORP (ZBRA) carries a value factor score of 66/100 in the Blank Capital model, indicating fair valuation relative to historical norms. The trailing price-to-earnings ratio is 20.98x, compared to the Industrials sector average of 27.30x — a discount of 23%. The price-to-book ratio stands at 2.84x, versus the sector average of 2.18x. The price-to-sales ratio is 1.97x, compared to 0.51x for the average Industrials stock. On an enterprise value basis, ZBRA trades at 11.05x EV/EBITDA, versus 5.63x for the sector.

Overall, ZBRA's valuation appears roughly in line with sector benchmarks, suggesting the market is pricing the stock fairly given its current fundamentals and growth trajectory. Neither deep value nor significantly overpriced, the stock occupies a middle ground on valuation.

ZEBRA TECHNOLOGIES CORP Profitability — ROE, Margins, and Quality Score

ZEBRA TECHNOLOGIES CORP (ZBRA) earns a quality factor score of 50/100, indicating solid business quality with consistent operational execution. The return on equity (ROE) is 13.6%, compared to the Industrials sector average of 9.1%, which is within a healthy range. Return on assets (ROA) comes in at 5.7% versus the sector average of 3.3%.

On a margin basis, ZEBRA TECHNOLOGIES CORP reports gross margins of 48.5%, compared to 35.8% for the sector. The operating margin is 14.5% (sector: 6.2%). Net profit margin stands at 9.4%, versus 3.9% for the average Industrials stock. Revenue growth is running at 8.5% on a trailing basis, compared to 6.5% for the sector. The overall profitability profile is adequate, though there may be room for margin expansion.

ZBRA Debt, Balance Sheet, and Financial Health

ZEBRA TECHNOLOGIES CORP has a debt-to-equity ratio of 137.0%, compared to the Industrials sector average of 70.0%. Leverage is within a manageable range for the industry, though investors should monitor debt trends over time. The current ratio is 0.97x, which may signal near-term liquidity tightness. Total debt on the balance sheet is $2.17B. Cash and equivalents stand at $1.05B.

ZBRA has a beta of 1.70, meaning it is more volatile than the broader market — a $10,000 investment in ZBRA would be expected to move 69.6% more than the S&P 500 on any given day. The stability factor score for ZEBRA TECHNOLOGIES CORP is 50/100, reflecting average volatility within the normal range for its sector.

ZEBRA TECHNOLOGIES CORP Revenue and Earnings History — Quarterly Trend

In TTM 2026, ZEBRA TECHNOLOGIES CORP reported revenue of $5.18B and earnings per share (EPS) of $8.24. Net income for the quarter was $486M. Gross margin was 48.5%. Operating income came in at $752M.

In FY 2025, ZEBRA TECHNOLOGIES CORP reported revenue of $5.40B and earnings per share (EPS) of $8.24. Net income for the quarter was $419M. Gross margin was 48.0%. Revenue grew 8.3% year-over-year compared to FY 2024. Operating income came in at $700M.

In Q3 2025, ZEBRA TECHNOLOGIES CORP reported revenue of $1.32B and earnings per share (EPS) of $1.98. Net income for the quarter was $101M. Gross margin was 48.0%. Revenue grew 5.2% year-over-year compared to Q3 2024. Operating income came in at $183M.

In Q2 2025, ZEBRA TECHNOLOGIES CORP reported revenue of $1.29B and earnings per share (EPS) of $2.20. Net income for the quarter was $112M. Gross margin was 47.6%. Revenue grew 6.2% year-over-year compared to Q2 2024. Operating income came in at $183M.

Over the past 8 quarters, ZEBRA TECHNOLOGIES CORP has demonstrated a growth trajectory, with revenue expanding from $1.22B to $5.18B. Investors analyzing ZBRA stock should weigh these quarterly trends alongside the valuation and quality metrics discussed above.

ZBRA Dividend Yield and Income Analysis

ZEBRA TECHNOLOGIES CORP (ZBRA) does not currently pay a dividend. This is common among smaller companies in the Machinery industry that prefer to reinvest cash flows into business expansion rather than returning capital to shareholders. Income-focused investors looking for Industrials dividend stocks may want to explore other Industrials stocks or use the stock screener to filter by dividend yield.

ZBRA Momentum and Technical Analysis Profile

ZEBRA TECHNOLOGIES CORP (ZBRA) has a momentum factor score of 27/100, signaling weak relative price performance. Stocks with low momentum scores have historically tended to continue underperforming in the near term. The investment factor score is 30/100, which measures capital allocation efficiency and asset growth patterns. The short interest score of 44/100 reflects moderate short selling activity.

ZBRA vs Competitors — Industrials Sector Ranking and Peer Comparison

Within the Industrials sector, ZEBRA TECHNOLOGIES CORP (ZBRA) ranks #517 out of 756 stocks based on the Blank Capital composite score. This places ZBRA in the lower half of all Industrials stocks in our coverage universe. Key competitors and sector peers include Scorpio Tankers Inc. (STNG) with a score of 63.3/100, TSAKOS ENERGY NAVIGATION LTD (TEN) with a score of 61.2/100, TEEKAY TANKERS LTD. (TNK) with a score of 62.2/100, Great Lakes Dredge & Dock CORP (GLDD) with a score of 56.5/100, and Hafnia Ltd (HAFN) with a score of 59.4/100.

Comparing ZBRA against the S&P 500 benchmark is also instructive for understanding relative performance. Investors can view the full ZBRA vs S&P 500 (SPY) comparison to assess how ZEBRA TECHNOLOGIES CORP stacks up against the broader market across all factor dimensions.

ZBRA Next Earnings Date

No upcoming earnings date has been announced for ZEBRA TECHNOLOGIES CORP (ZBRA) at this time. Check the earnings calendar for the latest scheduling updates across all stocks in our coverage universe.

Should You Buy ZBRA? — Investment Thesis Summary

The quantitative profile for ZEBRA TECHNOLOGIES CORP suggests caution. The value score of 66/100 suggests attractive pricing relative to fundamentals. Momentum is weak at 27/100, a headwind for near-term performance.

In summary, ZEBRA TECHNOLOGIES CORP (ZBRA) earns a Reduce rating with a composite score of 44.0/100 as of April 2026. The rating is derived from the Blank Capital Research methodology, which combines six factor dimensions into a single quantitative ranking. Investors should consider these quantitative signals alongside their own fundamental research, risk tolerance, and investment time horizon before making buy or sell decisions on ZBRA stock.

Related Resources for ZBRA Investors

Explore more research and tools: ZBRA vs S&P 500 comparison, top Industrials stocks, stock screener, our methodology, quality factor explained, value factor explained, momentum factor explained. Compare ZBRA head-to-head with peers: ZBRA vs STNG, ZBRA vs TEN, ZBRA vs TNK.

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ZEBRA TECHNOLOGIES CORP (ZBRA) Stock Analysis — April 2026 Rating, Price, and Forecast

Company Overview — What Does ZEBRA TECHNOLOGIES CORP Do?

ZEBRA TECHNOLOGIES CORP (ZBRA) Stock Rating — Reduce (April 2026)

ZBRA Stock Price and 52-Week Range

Is ZBRA Overvalued or Undervalued? — Valuation Analysis

ZEBRA TECHNOLOGIES CORP Profitability — ROE, Margins, and Quality Score

ZBRA Debt, Balance Sheet, and Financial Health

ZEBRA TECHNOLOGIES CORP Revenue and Earnings History — Quarterly Trend

ZBRA Dividend Yield and Income Analysis

ZBRA Momentum and Technical Analysis Profile

ZBRA vs Competitors — Industrials Sector Ranking and Peer Comparison

ZBRA Next Earnings Date

Should You Buy ZBRA? — Investment Thesis Summary

Related Resources for ZBRA Investors

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Here's Why Zebra Technologies (ZBRA) is a Strong Growth Stock