Updated February 16, 2026
NATURES SUNSHINE PRODUCTS INC earns a Buy rating from our quantitative model with a composite score of 73/100, ranking #46 among 7,333 U.S. stocks. The model sees a stock with an above-average factor profile — not without risks, but with enough quantitative support to warrant a constructive outlook.
The strongest dimension is value at 91/100, which places NATR in the top 9 percent of all stocks on this measure. quality at 85/100 provides secondary support. Investors should note that investment efficiency scores a below-average 27/100, which tempers the overall profile.
Within the Manufacturing sector, NATR ranks 26th out of 50 peers, placing it in the 48th percentile. At $274 million, the company is a small-cap stock with higher potential but also higher risk.
Six-Factor Scorecard
Our model evaluates every U.S. stock across six independently measured dimensions. Each score represents a percentile rank — a score of 80 means the stock ranks higher than 80 percent of all companies on that factor.
Key Financial Metrics
Quality Analysis
NATURES SUNSHINE PRODUCTS INC's quality score of 85/100 places it among the top profitability performers in the market. The quality factor evaluates margins, return on equity, return on assets, and earnings consistency — the fundamental building blocks of a durable business.
Return on equity of 12.0% exceeds the sector median of -2.0%. Gross margins of 73.0% reflect strong pricing power and competitive moats. Operating margins of 7.0% sit above the 3.0% sector average.
Net margins of 4.0% are positive but thin, leaving limited margin for error.
Valuation Assessment
A value score of 91/100 puts NATR in the top 9 percent of all stocks on cheapness — suggesting the market is significantly underpricing the company's fundamentals. Key valuation metrics include a P/E ratio of 12.4x, an EV/EBITDA of 4.8x, a price-to-book of 1.6x, a price-to-sales of 0.5x. Deep value scores like this historically correlate with above-average forward returns, though they can also reflect legitimate concerns about business quality that the value factor does not capture.
Momentum & Timing
A momentum score of 79/100 shows NATR is trending above average, with its stock price outperforming the majority of the market. This is not explosive, meme-stock-style momentum — it is the gradual, fundamental-driven kind that tends to persist.
Revenue growth of 12.0% provides a moderate fundamental underpinning. A beta of 0.20 means NATURES SUNSHINE PRODUCTS INC moves with less volatility than the market, which can be attractive for risk-conscious investors.
Our entry timing model currently signals Favorable, which warrants caution despite the price trend.
Risk Factors
No investment comes without risks, and honest analysis requires flagging them clearly:
- Small-cap illiquidity. At $274 million, NATR has lower trading volume and wider bid-ask spreads than large-cap peers. This can amplify short-term price volatility and make it harder for larger investors to build or exit positions without moving the stock.
- Model limitations. Quantitative models measure what is measurable — financial ratios, price trends, leverage — but cannot capture qualitative factors like management quality, competitive positioning, or pending litigation. This analysis should be supplemented with fundamental due diligence.
- Market regime risk. Factor-based strategies perform differently across market regimes. The current factor exposures that support NATURES SUNSHINE PRODUCTS INC's rating may become headwinds if the macro environment shifts — for example, if interest rates move sharply or if sector rotation accelerates.
Bottom Line
NATURES SUNSHINE PRODUCTS INC earns a Buy rating with a composite score of 73/100 and 4 out of 5 stars, ranking #46 among 7,333 stocks. The factor profile is constructive — not without blemishes, but with enough quantitative support to position NATR above the majority of the market.
Explore the full NATR analysis page for interactive factor breakdowns, or view the complete stock rankings.
Disclaimer: This article is generated by Blank Capital Research's quantitative model and is provided for informational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance is not indicative of future results. Always conduct your own research and consult a qualified financial advisor before making investment decisions.