- 1Quality is defined by four pillars: profitability, growth, safety, and payout
- 2Quality stocks trade at higher prices but still outperform—even after adjusting for their premium valuations
- 3The QMJ factor earns significant risk-adjusted returns in 24 countries
- 4Quality provides crash protection: it outperforms during market downturns
- 5Investors systematically underprice quality, likely due to behavioral biases
#The Paper at a Glance
Title: Quality minus junk
Authors: Clifford S. Asness, Andrea Frazzini, and Lasse Heje Pedersen (AQR Capital Management)
Published: Review of Accounting Studies, 2019
DOI: 10.1007/s11142-018-9470-2
This paper unified scattered research on "quality" into a single, comprehensive framework. Rather than arguing about which profitability measure to use, Asness and colleagues defined quality along four dimensions and showed that the combined signal is more powerful than any individual component.
#The Four Pillars of Quality
1. Profitability
High-quality companies earn more per dollar of assets: - Gross profitability (GP/Assets) - Return on equity (ROE) - Return on assets (ROA) - Cash flow over assets
2. Growth
Quality companies are growing, not shrinking: - 5-year growth in profitability measures - Growth signals sustained competitive advantage
3. Safety
Quality companies are less likely to blow up: - Low leverage (debt/assets) - Low earnings volatility - Low beta (market sensitivity) - Low bankruptcy risk (Altman Z-score)
4. Payout
Quality companies return cash to shareholders: - High dividend + buyback yield - Low net issuance - Signals management discipline
#What the Paper Found
Global Quality Premium
| Region | QMJ Annual Return | t-statistic |
|---|---|---|
| United States | 5.5% | 4.8 |
| Global (ex-US) | 4.2% | 3.7 |
| Europe | 4.8% | 3.9 |
| Japan | 3.1% | 2.4 |
| All 24 Countries | 4.6% | 5.1 |
The quality premium is statistically significant everywhere, and the t-statistics far exceed the Harvey et al. (2016) threshold of 3.0.
Quality Prices vs. Quality Returns
Here's the puzzle: quality stocks trade at higher valuations. The market recognizes quality and pays more for it. So how can quality stocks still outperform?
Asness et al. showed that the market doesn't pay enough for quality. Investors underestimate the persistence of quality characteristics. A company that's highly profitable today is likely to remain highly profitable for years—but the stock price doesn't fully reflect this.
Crash Protection
One of QMJ's most valuable features is downside protection:
| Market Condition | QMJ Performance |
|---|---|
| Market up > 10% | +2.1% |
| Market flat | +4.8% |
| Market down > 10% | +8.2% |
Quality outperforms most dramatically during market crashes. When investors panic, they sell everything—but quality companies have the balance sheets and earnings power to weather storms.
#Why Investors Underprice Quality
1. Lottery Preferences
Investors are drawn to speculative "junk" stocks with exciting stories and upside potential. They overpay for lottery tickets and ignore boring quality.
2. Tracking Error Aversion
Professional money managers fear underperforming their benchmark. Quality stocks can lag during speculative rallies, creating career risk.
3. Limited Attention
It takes work to assess all four quality dimensions. Most investors focus on one or two metrics, missing the full picture.
#Quality vs. Other Factors
| Factor | Annual Premium | Sharpe Ratio | Crash Behavior |
|---|---|---|---|
| Value (HML) | 3.5% | 0.35 | Suffers |
| Momentum (UMD) | 7.0% | 0.52 | Crash-prone |
| Size (SMB) | 2.0% | 0.22 | Suffers |
| Quality (QMJ) | 4.6% | 0.58 | Protects |
Quality's combination of strong returns AND crash protection makes it arguably the most attractive factor for long-term investors.
#How This Applies to Our Rankings
Our ranking system draws heavily from QMJ's quality framework:
- Profitability (30%) captures the first and most important pillar
- Investment (10%) overlaps with growth and capital discipline
- Low Volatility (10%) captures elements of safety
- Momentum (25%) is negatively correlated with quality, providing diversification
While we don't replicate QMJ exactly, our multi-factor model captures the spirit of "buy quality, avoid junk" across multiple dimensions.
#Academic Source
Asness, C. S., Frazzini, A., & Pedersen, L. H. (2019). "Quality minus junk." Review of Accounting Studies, 24(1), 34-112.
Last updated: February 1, 2026