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Based on our 6-factor quantitative model, PROG Holdings, Inc. (PRG) is the stronger stock with a composite score of 64.4/100 and a Hold rating, compared to Criteo S.A. (CRTO) at 48.0/100 (Reduce). PRG ranks #322 in our universe versus #2329 for CRTO, giving it an edge of 16.4 points across quality, value, momentum, investment, stability, and short interest factors.
For the Quality factor — which measures profitability and business quality through metrics like ROE, gross margins, and capital efficiency — PRG leads at 73/100, while CRTO trails at 57/100 (PRG: 73/100, CRTO: 57/100). The 16-point gap indicates a meaningful difference in quality characteristics between these stocks.
For the Value factor — which evaluates whether a stock is cheap or expensive relative to its earnings, book value, and cash flows — PRG leads at 86/100, while CRTO trails at 68/100 (PRG: 86/100, CRTO: 68/100). The 18-point gap indicates a meaningful difference in value characteristics between these stocks.
For the Momentum factor — which captures price trends and institutional sentiment over the trailing 3-12 months — PRG leads at 65/100, while CRTO trails at 27/100 (PRG: 65/100, CRTO: 27/100). The 37-point gap indicates a meaningful difference in momentum characteristics between these stocks.
For the Investment factor — which assesses capital allocation quality including reinvestment rates and asset growth — CRTO leads at 37/100, while PRG trails at 31/100 (CRTO: 37/100, PRG: 31/100). The 6-point gap indicates a meaningful difference in investment characteristics between these stocks.
For the Stability factor — which measures financial health through leverage ratios and price volatility — CRTO leads at 65/100, while PRG trails at 56/100 (CRTO: 65/100, PRG: 56/100). The 9-point gap indicates a meaningful difference in stability characteristics between these stocks.
For the Short Interest factor — which tracks institutional bearish positioning and potential risk from elevated short selling — CRTO leads at 53/100, while PRG trails at 41/100 (CRTO: 53/100, PRG: 41/100). The 13-point gap indicates a meaningful difference in short interest characteristics between these stocks.
Based on our 6-factor model, PROG Holdings, Inc. (PRG) is utilizing a stronger overall profile than CRTO, with a Composite Score of 64 vs 48. PRG holds a moderate edge, particularly in Momentum and Value, though both stocks have merits.
| Overall Rating | ||
| Composite Score | 64 | 48 |
| Rank | #322 | #2,329 |
| Stars | 3 / 5 | 2 / 5 |
| Action | Hold | Reduce |
| Factor Scores | ||
| Quality | 73 | 57 |
| Value | 86 | 68 |
| Momentum | 65 | 27 |
| Stability | 56 | 65 |
| Investment | 31 | 37 |
| Short Interest | 41 | 53 |
| Valuation | ||
| P/E Ratio | 9.66 | 13.89 |
| P/B Ratio | 1.82 | 1.17 |
| P/S Ratio | 0.54 | 0.66 |
| EV/EBITDA | 0.73 | 4.86 |
| Dividend Yield | 1.6% | 0.0% |
| Profitability | ||
| ROE | 23.7% | 8.8% |
| ROA | 9.3% | 4.3% |
| Gross Margin | 100.0% | 53.6% |
| Operating Margin | 9.0% | 6.3% |
| Net Margin | 5.6% | 4.8% |
| Growth & Risk | ||
| Revenue Growth | -1.8% | 2.4% |
| Debt/Equity | 85.00 | 0.00 |
| Beta | 1.08 | 1.10 |
| Market | ||
| Market Cap | $1.28B | $1.27B |
Based on our 6-factor quantitative model, PRG currently has the higher composite score (64.4/100, Hold) and ranks #322 in our universe. However, the "better" stock depends on your investment goals, risk tolerance, and time horizon. We recommend reviewing the full factor breakdown above before making a decision.
Our comparison analyzes six quantitative factors: Quality (profitability and business strength, 30% weight), Momentum (price trends, 25%), Value (valuation attractiveness, 15%), Investment (capital allocation, 10%), Stability (financial health, 10%), and Short Interest (institutional positioning, 10%). Each factor is scored 0-100 and combined into a composite score.
PRG has the higher value score at 86/100 compared to CRTO at 68/100. A higher value score indicates the stock trades at a more attractive valuation relative to its earnings, book value, and cash flows.
Our stock rankings and comparisons are updated daily using the latest available market data, financial statements, and price information. Factor scores reflect the most recent quarterly filings and trailing price data.